The logo icon is an important element of the brand logo and company image, accurately conveying the corporate philosophy and recognition.
The following introduces several methods of LOGO icon design: Graphic symbols Graphic symbols are a concise visual language that can summarize and accurately express the essential idea of ??a brand or product.
This type of logo is common in most service industries such as technology companies, media, and food.
Letter logo Letter logo usually only involves the shape and combination design of letters, and in many cases is used for the abbreviation and naming of the brand name.
Therefore, choosing and carefully matching elements suitable for the company culture can build unity and deep memory for the brand.
Combination logo Combination logo contains two design elements: image and letters, but a good combination will present a new and obvious image, which is more dynamic, distinctive and attractive than using graphics or letters alone.
Abstract logos Abstract logos abstract expressions of everyday objects or emotional concepts into symbols without direct correlation. Choosing colors, images and shapes to combine to create a beautiful and unique image can also achieve the effect of attracting attention.
The jelly logo realizes the integration of multiple elements in the icon design, presenting a visually pleasing, natural and smooth image.
Commonly found in women’s products such as children’s toys and handicrafts.
In short, the logo icon is the core symbol of a company, organization and brand, and is an extremely important element of brand identification and recognition in daily life.
The design process requires a deep understanding of the brand's characteristics, target audience, and message. Then consider different design styles, choose appropriate colors, fonts, and shapes, and use creativity and expertise to design and produce.
The plan sketch is refined, different display scenarios are simulated, and grayscale evolution is continued until the final perfect state is reached.
A successful logo icon should be concise and clear, easy to recognize, have good texture and consistent visual effects, so as to attract customers' emotional feelings and loyalty to the brand.
The above original logo design works of Zhonghui Design are provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design company. It has been deeply involved in the design industry for many years and has many design cases for reference. I hope it will be helpful to everyone.