How to plan the publicity activities of restaurants? The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and activity mode of the activity. Next, I will bring you the planning scheme of restaurant publicity activities. I hope you like it.
Planning scheme of restaurant publicity activities 1 1. Purpose of activities
National Day has always been a good time for hotels and hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.
Second, the theme of the event:
"Happy National Day, good gifts."
Third, the activity object:
Carry out different National Day promotion activities for different groups of high school students and junior students, and effectively take care of different groups.
Fourth, the activity time:
September 28th-65438+1October 8th.
Verb (abbreviation of verb) activity form:
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the National Day lantern fans' prize-winning quiz. At the same time, you can get a free snapshot.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
Planning scheme of publicity activities for restaurants Part II: Interactive activities
Mom's cooking competition. In the competition, mothers can show their special dishes and unique and innovative private kitchens.
Second, introduce the characteristics of dishes.
Hui Ze Mother's Day, a beauty and health package, was launched in restaurants. Launch a beauty package to express special love to mothers.
1, mother's day nostalgic dinner
Nostalgia is recalling the past. Old events, old friends, hometown and lost years are the most common nostalgic themes.
2. Nutrition feast on Mother's Day
On the occasion of Mother's Day, accompany your mother to have a nutritious and delicious meal, and wish her health and beauty forever.
3. Family dinner on Mother's Day
Playing family cards, attracting low-end diners, focusing on home cooking and popular tastes, supplemented by fashionable dining environment and standardized services, attracting fashionable young people to celebrate the holidays for their mothers.
Third, prepare mother's day gifts:
Restaurants should design some activities and small gifts to celebrate Mother's Day. Send carnations as holiday gifts to every mother who goes to eat.
1, in the name of a restaurant, sends excellent Mother's Day messages to target consumers, and touches consumers with emotional communication.
2. Tongtai sends the activity content through SMS to inform the target consumers of the activity content and main location of a restaurant on Mother's Day.
The planning scheme of restaurant publicity activities Part III: Activity time
March 8, _ _ _
Second, the venue of the event
_ _ Food City _ _ Seafood City _ _ Gourmet Seafood Plaza _ _ Farr Spring
Third, the theme of the event
Beauty Festival, _ _ Happy Meeting.
Four. Activity content
Activity 1: According to their actual situation, each store will mainly promote three to five spring beauty dishes during the activity and display them on the booth.
Activity 2: On March 8th, for the first female customer who comes to our store for consumption, each store can give small gifts, nourishing soup, etc. Free of charge according to the conditions of your own store, and every store should be registered and keep financial records.
Activity 3: Use SMS platform to send information about Women's Day activities on March 8th to maintain old customers. Text message: "Beauty Festival, _ _ Happy Meeting! In this warm festival, _ _ having dinner with you and sharing delicious food is Women's Day! Various health and beauty packages are presented wonderfully. "
Activity 4: There is a banner in front of the store, which reads: "Beautiful Women's Day, _ _ Happy Meeting"
Verb (abbreviation of verb) matters needing attention
1. Each store will train its employees on relevant knowledge, and guests will take the initiative to prompt them when dining that day and send them holiday wishes.
2. On the day of the event, coupon activities and loyalty card activities were carried out normally.
Relevant requirements of intransitive verbs
1. The planning department is responsible for making banners and sending them to the store before March 7th.
2. Each store should report the list of new customers to the company's planning department on March 9th, so that the planning department can pay a return visit to customers in time to learn about the activities of each store!
Restaurant publicity activities planning scheme Article 4 Activity theme:
Melly's catering company specially launched large-scale preferential activities on Thanksgiving Day.
Event date:
165438+1October 25th-65438+February 10
Location:
Charming roasted duck restaurant
Activity content:
Free to eat 188, a fried chicken worth 28 yuan Bashu Palace.
Free to eat 288, a gold medal bass worth 38 yuan.
Eat 388 for free, and arrive at 48 yuan Baiguoming Shrimp Ball.
Note: accumulation is not allowed, and only one dish can be served at each table.
Customers participating in this activity are not allowed to use it at the same time in wedding banquets, ordering meals and all preferential activities. See the in-store poster for details.
The final interpretation right belongs to Murray Catering Co., Ltd. ..
Use the following publicity methods to attract customers' secondary consumption. When the customer checks out at the bar and the consumption reaches the above amount, the cashier must explain to the customer and give away photos of his dishes (equivalent to vouchers) for free to guide his secondary consumption psychology.
Publicity method:
First, according to the geographical situation and the coverage position of our member customers, carry out community publicity, and put print advertisements on the community publicity column, _ _
Second, print 5000 copies of Dafang 16 publicity pages and use Dahe Daily for publicity.
Third, make large-scale outdoor murals with prominent themes.
4. Print the photo of the dish, indicating that the stamp is valid (the photo is printed with the amount, Mr. Wang's signature and slogan {delicious-don't miss it}, and stamped on the back)
5. Draw hand-painted pop on the water label and put it at the door of the hotel, highlighting the theme.
Sixth, the banner at the door should be a slogan about the content of the event.
Seven, SMS platform information 10000, sent before the start of the activity (in batches).
The planning scheme of food and beverage outlets' publicity activities Chapter 5 Commodity sales are divided into off-seasons, and hotel products are no exception. For different enterprises, the off-season time allocation is naturally different. After the popularity of the Lunar New Year, the overall sales volume of our hotel declined, which is also the contradiction between the off-season and the peak season in the hotel business. In fact, weakness is only relative. As long as you work hard and run on your competitors, you can still have more room for improvement in your sales share in the case of a decline in overall market sales. In view of the arrival of the off-season, this marketing plan is formulated.
I. Purpose of the event
1. Expand the tourism market through cooperation with travel agencies, tourist attractions and taxi companies.
2. Directly or indirectly promote potential customers inside and outside the hotel, stimulate secondary consumption, strive for more repeat customers, and urge customers to eventually become old customers and vip guests of the hotel, and finally increase the sales of the hotel.
Second, the activity time
Year x month x day to year x month x day.
Third, the departments involved.
Sales Department, Catering Department, Front Office Department, Housekeeping Department.
Fourth, the theme of the event
Warm spring carnival season, greeted with courtesy.
Verb (abbreviation of verb) activity plan
(1) Promote in various ways to make the off-season not dull.
Method 1: Contact the local travel agency in advance to attract them to introduce customers to our hotel in the form of commission.
The specific operation is as follows: introduce the person in charge of the travel agency of the team customers to our hotel, pay the commission 5 yuan money for each room, and settle the account in cash on the same day.
Method 2: form an alliance with various tourist attractions for mutual benefit.
The specific operation is as follows: after reaching an agreement with various tourist attractions, all guests who hold our hotel vouchers can use them as cash when they stay in our hotel for consumption. (Vouchers are valid during the activity, and will be invalid when they expire. Vouchers can't be discounted and used to offset the consumption of hotel rooms and restaurants. ) or you can enjoy tickets and consumption discounts when you spend money in various alliance tourist attractions with our hotel coupons (depending on the agreement of each scenic spot).
Method 3: Contact the taxi company to provide long-term cash rebate for taxi drivers who are sent to our hotel to check in customers.
The specific operation is as follows: give the driver a discount card of our hotel with the license plate number on it. If the guests enjoy the discount when registering, they can get the cash commission of 10 yuan for the owner, and settle the account at the end of the month or cash it immediately.
(2) Give customers preferential treatment and expand the incentive plan.
Offer 1: Foreign individual travelers who stay at the current retail price for 8 times in a row in the current month can give away 1 ordinary single room or ordinary standard room for free. Or social individuals who stay for 3 consecutive nights, give 2 bottles of mineral water.
Discount 2: Book a luxury room or a landscape room in June and July of 20__ two months in advance, confirm and pay the corresponding deposit in time, and you can enjoy a crazy discount of 60% off the retail price. (Specific operation method to be determined)
Offer 3: Cooperation with banks. Guests with designated bank credit cards who swipe their cards at the hotel can get a hotel 1 voucher.
Offer 4: Use one day a week to get a few rooms as special rooms. (use the pop card in front of the store for publicity)
Sixth, advertising
1. Make vouchers and discount cards printed with the hotel profile and geographical location, pay for the consumption instructions, and show the unique corporate culture.
2. Advertise road signs in nearby tourist attractions and railway stations, targeting transit or visiting enterprises and government officials.
3. During the activity, the preferential policies will be played on the electronic screen all day.
4. Painting or pop publicity in front of the hotel.
VII. Advertising Budget
The distribution of advertising budget is as follows:
1, and the production cost of vouchers is controlled as: X yuan.
2. The production cost control of the discount card is: X yuan.
3. The advertising cost of scenic spots is controlled as: X yuan.
4. The cost control of pre-store inkjet printing is: X yuan.
Planning scheme of food and beverage outlets' publicity activities 6. Purpose of activities
Celebrate the 13th anniversary of the establishment of _ _ Hotel Development Co., Ltd., create a new image of citizen enterprise, improve the reputation of _ _ Hotel, and take this opportunity to give back to new and old friends.
Second, the theme of the event
_ _ Give me thirteen years of peace, once again (to celebrate the thirteenth anniversary in the future)
Third, the activity time
May, 20__ _ 18 ——20 _ _
Fourth, the specific content of the activity.
Activity 1: zero consumption gift
Single table consumption:
1) If the consumption exceeds 100 yuan, send: 38 yuan food coupon +20 yuan room coupon+a pair of citizen VIP playing cards;
2) When spending money in 300 yuan, send: 48 yuan food coupon +20 yuan room coupon+a pair of citizen VIP playing cards;
3) If you spend money in 500 yuan, you will receive: 48 yuan Food Voucher +20 yuan Room Voucher+Citizen Exquisite Sun Umbrella+Citizen VIP Poker;
4) When spending money in 800 yuan, send: 68 yuan food coupon +20 yuan room coupon+citizen exquisite sun umbrella+citizen VIP playing cards;
Activity 2: citizen garden, banquet paradise (eat in the citizens, enjoy in the citizens)
1, restaurant wedding banquet, housewarming banquet, birthday banquet, full moon banquet;
1) When the banquet is full 10 table, send: 300 yuan vouchers;
2) If the banquet is over 20 tables, send: 600 yuan vouchers;
3) When the banquet is over 30 tables, send: 900 yuan vouchers.
2. Join hands with the three major wine suppliers to celebrate the store and give back to the guests together; The supermarket provides cheap liquor, beer and drinks.
1) Kouzi cellar: two-star Kouzi cellar and three-star Kouzi cellar buy one get one free 2 liters of drinks;
2) Guangong Square: Buy one Guangong Square and one boutique Guangong Square for six years, and give away two liters of drinks (Pepsi or Sprite);
3) Yellow Crane Tower: Two-star Yellow Crane Tower and Samsung Yellow Crane Tower buy one get one free 2.5-liter drinks.
Activity 3: room discount
1) Each guest staying in our store will be given a coupon for 20 yuan Restaurant and a pair of VIP playing cards;
2) Special rate of chess room 10 yuan/hour, with the upper limit of 100 yuan;
3) Special room for single room on the fourth floor 70 yuan/room.
Activity 4: Celebrate with the Garden and send out the true feelings.
1) During May 18 to June 18, two vouchers for 48 yuan (and so on)+Garden Store Room 20 yuan will be presented at Suiyuan.
2) Guests who spend money at Suiyuan Club will be given a deck of VIP playing cards at each table.
Activity 5: Public Welfare Lecture Hall
In order to better serve citizens' VIP customers, our store will invite top domestic masters to give lectures, provide services to citizens and provide courses of interest to everyone.
Teacher A.X teaches "attractive women";
B, other courses to be determined, such as: Confucian education, three-character classics, Yijing, etc.
Since the official implementation of the Food Safety Law on June 1 20__, our county has vigorously publicized the Food Safety Law, carried out in-depth food safety rectification work, raised people's awareness of food safety, and the overall food safety situation of catering services in the county has improved. In order to further strengthen the publicity and education on food safety and celebrate the fourth anniversary of the implementation of the Food Safety Law, it is decided to carry out the food safety publicity week for catering services in the county from June 17 to June 27, 2000. Now, this plan is formulated in combination with the actual situation of our county.
I. Work objectives
Through a series of publicity activities, the county's supervisors can fully grasp the main contents of the Food Safety Law, correctly perform the statutory duties of the food and drug supervision department, and improve the supervision ability and level; Further strengthen the responsibility of catering service operators and enhance their legal awareness of the first person responsible for food safety; Further improve the public's awareness of food safety law and social supervision, and mobilize all sectors of society to actively participate in food safety supervision of catering services.
Second, set up an organization
Set up a leading group for food safety publicity activities according to the needs of work;
Team leader:
Members:
The leading group office is located in the food safety office.
Third, the activity time
June 20, 2007 _ _ 65438+June 27, 20 _ _
Fourth, the propaganda content
1. Publicize the Food Safety Law, the Regulations for the Implementation of the Food Safety Law, the Measures for the Administration of Catering Service Licensing, and the Measures for the Supervision and Administration of Catering Service Food Safety.
2. Publicize the new ideas, new mechanisms, new measures and new achievements of food and drug supervision departments and food safety supervision of catering services.
3, publicity catering service employees' obligations and legal responsibilities.
4, publicize the scientific knowledge of food safety and the basic knowledge of toxic and harmful food.
5. Publicize the key food safety work carried out in the current catering service in our county.
6, promote safe eating, food poisoning prevention and other catering services food safety knowledge.
Verb (abbreviation of verb) activity form
1. Make full use of news media such as radio stations, TV stations, newspapers, websites and street electronic screens, publicize food supervision of catering services and popularize food safety laws and regulations and common sense of food safety by setting up food safety bulletin boards and issuing public service advertisements. At the same time, through food safety information and other briefings, timely report the activities of the Food Safety Law Publicity Week.
2. Carry out food safety publicity and consultation activities in squares and population and family planning squares, set up food safety publicity and consultation desks, distribute publicity materials such as the Food Safety Law, set up publicity display boards, hang publicity slogans, announce telephone numbers for reporting complaints, accept complaints from the masses, and help the masses solve doubts and doubts; Organize personnel to distribute publicity materials in crowded places.
3, to carry out food safety knowledge activities "five into" activities, to play the role of supervisors, coordinators, information workers, highlighting food safety knowledge into the campus, into the community, into the countryside, forming a food safety mass supervision and publicity network.
4, in the form of training and counseling, to carry out the "Food Safety Law" and other laws and regulations of the centralized study and publicity; And combined with the actual work, organize discussions and strengthen the effect of learning and publicity.
5, combined with law enforcement work to carry out on-site supervision and guidance and other daily publicity, widely popularize food safety knowledge, and actively improve the long-term mechanism of food safety knowledge publicity.
Work requirements of intransitive verbs
1. Strengthen organizational leadership, make careful arrangements, clarify responsibilities, and ensure the smooth development of publicity week activities.
2, publicity week activities should highlight the theme, close to life, adjust measures to local conditions, take measures at the same time, take the form of publicity loved by the masses, closely follow the hot issues of concern to the masses to carry out publicity and education, extensive publicity, and strive to achieve practical results.
3. It is necessary to combine food safety publicity and education with the implementation of the food safety law, widely mobilize the masses to understand the food safety law, and improve consumers' food safety awareness and self-protection ability; We should fully mobilize all kinds of forces, strive to achieve linkage from top to bottom, combine internal and external, form a scale, create momentum, enhance the effect and expand the influence.
4, properly do a good job in food safety emergencies in catering services, and correctly guide public opinion.