Common methods of micro-business channel marketing are:

1. Soft article promotion: Soft articles are articles that let target customers pay attention to what is being sold, introduce it in detail, and ultimately form a transaction. Soft articles are like an unedged knife. Its power mainly depends on the internal strength of the person using the knife.

The focus of soft articles is on the word "soft". The purpose is to attract customers from the aspects of emotion, function, etc. and increase sales. Therefore, what is written is essentially the promotion of the product, but it must be hidden deeply. , you can recognize it as an advertisement at a glance, so that others will have no desire to read it. You need to set up this invisible "trap" first, and then let the other party find ways to establish contact and finally form a transaction.

2. WeChat promotion: WeChat promotion is the simplest and most direct way of promotion. Users can interact through likes, comments, etc. in their circle of friends, and rely on friends’ interactive relationship chains to promote products. Bring bonus effects.

Doing micro business is a process of making customers pay attention to the seller and gradually like the promotion after self-packaging and display. Only in this way can customers pay attention to the product. Of course, self-packaging does not mean giving out chicken soup every day, but showing your positive and sunny side. For example, reading peaks are at noon and before get off work, and you can post product introductions and customer feedback at this time. Although many articles say that it is good to post no more than ten posts to Moments a day, any more may cause resentment.

3. Weibo promotion: Weibo promotion is also one of the main channels for attracting fans. Many grassroots Weibo promote their WeChat accounts in this way and have achieved very impressive results. In the early stage, you can focus on hot searches on Weibo, increase the reading volume of Weibo through hot search topics, and often publish some popular jokes to accumulate a certain number of fans.

Use WeChat QR code as the mainstream visual guide, and at the same time launch short-term interactive activities, use the opportunity of giving away products to attract fans, and drive the first wave of audiences for WeChat through the promotion of large Weibo accounts.

4. Live broadcast promotion: The hottest topic in the Internet circle in 2016 was "Internet celebrity live broadcast", and in 2017, this craze is still continuing. Because live broadcasts have intuitive, interesting and interactive social features, they can make live broadcast forms more diversified, and the commercial value they extend has attracted more and more attention from brands and marketing platforms.

Extended information:

Wechat merchants should pay attention to using live broadcast platforms to promote products:

1. First, people must be interested in live broadcasts. You can use current events to Use hot spots and explosive points to attract others’ attention and let more people pay attention to you, so as to further promote your products.

2. Persistence. It is normal for live broadcasts to be bleak in popularity at first, but don’t be discouraged. As long as you keep doing it, more and more people will know, like and recognize this method. When promoting products, you must also promote yourself. When a person learns to sell himself, he can sell almost anything of value.

3. There are many channels for micro-business promotion, and the methods vary from person to person. But we must remember that only with value can we have the opportunity to contact, only with contact can there be dialogue, and only with dialogue can there be demand.