Current location - Recipe Complete Network - Food recipes - Why did malted milk, once the number one Internet celebrity product, withdraw from the stage of history?
Why did malted milk, once the number one Internet celebrity product, withdraw from the stage of history?

Food has memories, especially after many years, it is really interesting to think back on the delicacies you had in those days and bring you sweet memories. For example, we drank malted milk more than 30 years ago. I believe many people will still have a very deep impression on it. Malted milk in the 1970s and 1980s was a "luxury product" back then. It was extremely sweet. Do you still remember it?

First, let’s talk about the brief development history of malted milk.

In fact, malted milk has a history of more than 100 years since its craft was formally formed. In the early days, malted milk was a kind of baby food, used to replace milk powder, but the technology was not very mature. In 1883, the drink produced by the British Horlick brothers was patented in the United States and officially sold in 1887. It was named "malted milk" at that time, which was the earliest Malted milk. The factory where Horlick brothers produced malted milk, as shown in the picture below.

What are the ingredients of malted milk and what kind of drink is it?

In fact, everyone doesn’t know much about the ingredients of malted milk. Let’s learn more about it here. Malted milk essence can be understood based on these three words: "Mai" refers to the "malt essence" produced from barley after germination, baking, and saccharification; "milk" refers to the cream and milk powder contained in it; this is why we drink The reason why the malted milk has a milky taste; "Jing" means that it contains "malt essence", glucose and other materials. These materials contain "dextrin". This "dextrin" is also what we drink when we drink malted milk. The slightly mushy taste that you can taste.

At that time, the first can of malted milk in China was called "Lekofu" malted milk

The first can of malted milk in China was actually produced by a pharmaceutical factory. The name is "Shanghai Jiufu Pharmaceutical Factory".

At that time, Jiufu Pharmaceutical Factory introduced the formula of malted milk from Switzerland and produced the first domestic can of malted milk in 1937, named Lekofu malted milk, which was very popular at the time. In 1961, Shanghai Coffee Factory took over this brand and later changed its name to "Shanghai Brand" Malted Milk. This is why Shanghai Malted Milk was so popular at that time, because it was the earliest national brand of malted milk. , the quality and taste are the best. The earliest Lekofu malted milk, see the picture below.

Malted milk powder could really be regarded as a "luxury product" in the 1970s and 1980s, and many interesting things happened because of it

The most popular era of malted milk powder was in the last century Seventies and eighties. Because the price is too high, ordinary families are reluctant to drink it. They usually give it as valuable gifts when visiting the elderly or children at the homes of relatives and friends. Even if you have a bottle of malted milk at home, you still drink very little of it. I believe many people have this impression. Sprinkle a few grains of malted milk into the cup, rinse it with boiled water, and then stir it with chopsticks. Although the taste is not strong, the drinker already feels very happy.

In many people’s memories, malted milk and other pastries were kept in a special cabinet by their parents, sometimes even locked, and they were usually reluctant to drink it. Some children will quietly open the cabinet when the adults are not at home, then open the bottle of malted milk, find a small piece of damp and caked-on food, put it in their mouth and eat it dry. It feels wonderful. But after eating, I was afraid of being discovered, and I felt very nervous, so I had to put it back as it was. It was a thrilling and happy feeling.

Some friends are so greedy that they can’t stand it anymore, and sometimes they will pretend to be sick and say they don’t feel well. Only then will their mother take out the malted milk and slowly make a cup of it. The room was immediately filled with the unique sweet smell of malted milk. Needless to say, after drinking this cup of malted milk, everyone will immediately become lively again. In fact, that was the case in that era. Although the material conditions were not very good, if you occasionally ate some good food, you would feel very happy, simple and happy.

In fact, the Ovaltine that the post-80s generation drank was also a type of malted milk

By the late 1980s and early 1990s, malted milk was no longer very popular. Now, people of this age group know the most about Lego and Ovaltine that often appear on TV. Similarly, at that time, these two drinks were also "luxury goods" at that time, and the prices were also very high. It seems that Collet and Ovaltine are both high-end drinks, but many people don’t know that Collet is a drink containing cocoa powder, while Ovaltine is also malted milk. At that time, Ovaltine also launched a dry version of malted milk, called Ovaltine Smart Beans, which many of my friends at that time had eaten.

Malt milk has become a passer-by, but it is still a lingering delicacy in many people’s memories

Like many other things, many delicacies will eventually become passers-by in life, but For many people, they are still a lingering delicacy in their memories, and malted milk is no exception. Nowadays, many people, especially those born in the 70s and 80s, miss the malted milk of the past very much. Why has such a good drink disappeared? In fact, today's material conditions are no longer what they used to be, and there are too many snacks that can replace malted milk. Careful netizens will occasionally buy malted milk online, but in terms of taste, it is no longer the original taste. Sometimes when I think about it, I feel very sad.