Opening a clothing store is a good entrepreneurial choice. Since ancient times, the demand of the clothing industry in the market has been just needed, and there is no shortage of sales for opening a clothing store. So for Xiaobai, who has no experience in opening a clothing store, what conditions do you need to open a clothing store to succeed? Let's take a look at what are the prerequisites for opening a clothing store.

in the 199s

What should a clothing store have in the 199s?

1. Do some small business consciously;

2. Have the capital;

3. Dare to go to the south to find sources of goods;

In that era when communication and transportation were very underdeveloped, anyone could open a clothing store or a temporary stall in the market as long as he had the capital, and he could make money. It was so simple and rude.

in the

' s, what should a clothing store have?

1. To have a certain amount of funds, many brands can act as agents;

2. With the awareness of business circle, department stores and commercial streets began to rise;

3. Have certain aesthetics.

4. Goods are sold in heaps.

In the golden age of' fashion' when brands are surging, it is said that acting as an agent for a brand can be done by recruiting a few people. There is no need to worry about goods and image, and consumers only recognize brand awareness. In those days, there was no threshold for doing clothing business.

However, at present, many people still want to continue to engage in the clothing retail industry

So what are the requirements for opening a clothing store now?

full of blood?

a lot of pre-calculation (xian) (jin)?

Have the fashionable eye of Sanlitun hipsters?

natural eggs! ! At present, information technology is so developed that consumers are well informed, and your so-called advantages can't be the necessary conditions for you to open a shop. Let's summarize some practical skills for opening a shop.

First, the supply of goods

Now is the era of oversupply, and there are all kinds of goods. If there are too many goods, there is no supply from another angle, because before determining the supply, the following points need to be clarified:

1. What style and occasion do you wear?

2. Price: To determine the price range of products, 1-5or 1-3 also determines the different sources of goods;

3. Goods assembling: There are many kinds of goods to choose from, but how to organize the goods with a sense of series and divide the bands according to the style requires very professional goods assembling ability.

second, the business circle

now is not an era of' the fragrance of wine is not afraid of the depth of the alley', and the business circle is very important. If you choose the right business circle, your business will be half done.

1. Distribution of competing products

After customer group positioning, what are the corresponding competing stores? How's the sales? Wait, in general, shops with the same customers will open together and love each other and kill each other. Only when there is competition can there be motivation, and the place with strong competitiveness is also the favorite of consumers. There will be more subtle differences when there is competition, which is also the difference that millennials want to pursue most.

2, business circle positioning

After the consumers are determined, we should consider the store's geographical location and business circle environment. Whether a store can develop well in the future, choosing business circle environment is the key to success. The rents in different business districts are also different, which is a decisive factor for the future pricing of goods and the decoration style of shops. For example, Beijing Sanlitun business district, a gathering place of fashion trends; International trade is a high-end business circle; Jinbao Street is a high-tech luxury boutique business district. Therefore, different businesses will bring different goods structure and store image, and will also affect the personnel management and service management in the later stage of the store.

3, sales task

The positioning of the business circle directly affects the formulation and decomposition of the sales task of the store. How many tasks need different goods and different price ranges, which will directly affect the sales performance of the whole store, so the decision of business circle is also the premise and the most rational basis for the establishment of store sales tasks. Of course, the achievement of the sales task is also related to the salary of the clerk, so the selection of the business circle is really important.

Third, visual services

After the target positioning and business circle have been determined, the visual merchandising of the store is an important factor to determine whether your consumers will enter the store, so you should use the new four-dimensional visual merchandising idea to attract your customers and stimulate their impulsive consumption.

1, LOGO design

The logo of a shop is a long-term business card, just like a person's name, it is often called and remembered. Then the logo design of the store should be popular, simple and easy to read, and some pictographic designs can be made by using patterns, but the products should not deviate from the brand positioning, the name should be catchy, the logo should be concise and to the point, and the logo, like a visual hammer, is deeply rooted in the hearts of consumers.

2, store decoration

With a clear market positioning, store decoration should maximize the image of store positioning, and at the same time, store decoration should also go deep into the hearts of consumers. While shopping, millennial consumers are more likely to experience a more fashionable and cultural lifestyle, hoping that shopping can increase the process of self-affirmation, so the store decoration should reflect this trend and meet the needs of consumers.

3, shop window

It is said that the window is the eyes of the shop, so it is necessary to open a clothing store. A shop without a window is a shop without eyes. How can it help you attract passengers? Nowadays, the window design is more simple and directly highlights the theme, creating a fashionable cultural atmosphere for customers to stop, attract their eyes and achieve their direct feelings.

4. Shop display

The past crowded display mode with many goods is no longer suitable for the modern environment. People prefer to shop in a more relaxed and comfortable environment, and use subtraction display to display the goods, giving consumers the space to choose. It also combines different display techniques to display different theme areas, so that consumers can make self-help choices and complete the self-shaping fashion lifestyle they want to experience when shopping.

IV. Brand Operation

It is not easy to open a clothing store, and it is even more difficult to operate it. It needs goods management, display management, personnel management, post-production management and so on. A truly operated store must have operational ideas and brains.

1, store management

If a store wants to develop for a long time, then as an operator, it needs to establish a complete store management mechanism, a perfect goods inventory system, an excellent department executive, a businessman's idea of cost control, and an annual budget development plan. These are all related to the future development of the store.

2, personnel management

Good store managers and shop assistants can lead the whole store forward steadily, but as the core personnel of the store, they also need a sense of belonging and learning needs, so we can't just let the shop assistants pay, give them the warmth of their homes, give them room for promotion and study time, have a reasonable reward and punishment system and work system, and also set up a more flexible competition mechanism, so that they can be healthy and well maintained.

you may be able to open a clothing store with money and goods, but you can't open a clothing store well. Anyone who wants to make your clothing store run well, for a long time, and make money by opening it should want to achieve it. Therefore, it is necessary to have the above conditions to open a clothing store. If you want to be a good businessman, you must have an operational mind, a buyer's thinking, and a wonderful hand of a exhibitor.