In 1984, after hard work, Ma Yun finally stumbled into the Foreign Languages ??Department of Hangzhou Normal University - his score was a junior college score, 5 points away from the undergraduate line, but the undergraduate course happened to be not full, so Ma Yun was lucky enough to get into the undergraduate program.

, and with his enthusiasm and chivalry, he was elected president of the student union.

After graduating from college, Ma Yun taught English at Hangzhou Institute of Electronic Technology.

In 1991, Jack Ma entered the business world for the first time and established Haibo Translation Agency with his friends.

As a result, the first month's income was 700 yuan and the rent was 2,000 yuan, which was unanimously ridiculed.

When everyone was wavering, Jack Ma firmly believed: As long as we keep doing it, there will be a bright future.

He carried a large sack on his back to Yiwu and Guangzhou to purchase goods. The translation agency began to sell gifts and flowers, maintaining its operation with the most primitive small commodity trading.

In two years, Ma Yun not only supported the translation agency and organized the first English corner in Hangzhou, but also became the teacher with the most courses in the entire college.

Today, just as Jack Ma wished, Haibo has become the largest translation agency in Hangzhou and even Zhejiang Province.

"My philosophy has always been that people who really want to make money must take money lightly. If money is always in your mind, you will definitely not be able to make money." The experience of going to sea for the first time left a deep understanding for Ma Yun.

At the end of 1994, Jack Ma heard about the Internet for the first time; in early 1995, he accidentally went to the United States and came into contact with the Internet for the first time.

Jack Ma, who knew nothing about computers, began to learn about the Internet with the help and introduction of his friends.

At that time, there was no information about China on the Internet. Out of curiosity, Jack Ma asked someone to create a website for his own translation agency. Unexpectedly, he received 4 emails in 3 hours.

Sensitive Jack Ma realized: The Internet will definitely change the world!

Immediately, he was restless and came up with an idea: to make a website to collect domestic corporate information and publish it online to the world.

At this time, Ma Yun, who had just entered his thirties, was already one of the top ten outstanding young teachers in Hangzhou, and the principal also promised him the position of director of the Foreign Affairs Office.

However, Ma Yun, a maverick, waved his hand, gave up all status, identity and treatment in the school, and resolutely went to sea.

At this time, the Internet was still very unfamiliar to most Chinese people; even on a global scale, the Internet had just begun to develop: on the other side of the ocean, Negroponte had just written "Digital Survival" and Jerry Yang had not yet founded Yahoo.

By one year; and in Beijing, Qian Hualin, a professor at the Chinese Academy of Sciences, had just connected to the American Internet with an optical fiber and sent and received the first email.

Under such circumstances, as far away as Hangzhou, where dial-up Internet services have not yet been launched, Jack Ma has already dreamed of using the Internet to open companies, go global, and make profits.

The idea was immediately met with strong opposition from friends and family.

"I invited 24 friends to come to my house for discussion. I talked for two hours. They were confused and I was confused. What happened in the end? 23 of them said forget it, and only one said

You can give it a try, and if it doesn’t work, run away. I thought about it all night, and decided to do it the next morning, even if 24 people were against me.” “Actually, the biggest determination is not that I have great confidence in the Internet.

, but I feel that when you do something, regardless of failure or success, experience is a kind of success. If you try it, if it doesn't work, you can still turn around; but if you don't do it, it will be like thinking about thousands of ways at night and waking up in the morning.

It's the same reason to take the original path." After many years, recalling the situation when he defied everyone's opinions, Ma Yun still applauded his choice.

In April 1995, Ma Yun, his wife and a friend pooled together 20,000 yuan, and the "Haibo Network" company, which specialized in making homepages for enterprises, was opened. The website was named "China Yellow Pages" and became China's earliest website.

One of the Internet companies.

Three months later, Shanghai, near Hangzhou, officially opened the Internet, and Jack Ma's business volume surged.

While companies were busy building their own homepages, Jack Ma's foresight brought him huge profits.

At that time, the asking price for creating a homepage, 2,000 words of content in Chinese and English, and a color photo was RMB 20,000.

In less than 3 years, Jack Ma easily made a profit of 5 million yuan and became famous in the country.

In 1997, at the invitation of the Ministry of Foreign Trade and Economic Cooperation, Jack Ma led his entrepreneurial team to the north and established the official website of the Ministry of Foreign Trade and Economic Cooperation, the Online China Commodity Trading Market, the Online China Technology Export Fair, the China Investment Promotion, the Online Canton Fair, the China

Foreign economic and trade and a series of national sites.

This experience is very precious to Jack Ma.

He told reporters: "Before this, I was just a small businessman in Hangzhou. Through my work experience at the Ministry of Foreign Trade and Economic Cooperation, I learned about the country's future development direction and learned to think about problems from a macro perspective. I am no longer a frog in the well." 1999

At the beginning of the year, Jack Ma, who had broadened his macro vision, returned to Hangzhou to start his second business. He decided to get involved in the e-commerce field.

What model is used?

At that time, the e-commerce done by the global Internet basically served the top 15% of large enterprises in the world.

But Jack Ma grew up in Zhejiang, where private small and medium-sized enterprises are developed. He came from the lowest level of the market and is well aware of the plight of small and medium-sized enterprises.

He resolutely made a decision - "Abandon whales and catch shrimps, give up the 15% of large companies, and only do 85% of small and medium-sized enterprises." "If companies are also divided into rich and poor, then the Internet will be a world for the poor. Because big companies

Enterprises have their own specialized information channels and huge advertising fees, while small businesses have nothing. They are the ones who need the Internet the most.