On February 9th, 2112, the 2112 China Tasty Awards Ceremony was held in Beijing. 211 well-known domestic catering enterprises, many industry experts, senior investors and the media gathered together to hold an Oscar feast for catering. The three-month "China Tasty" food selection and the selection of catering enterprises with the most investment value finally ended successfully. This series of "China Tasty" food selection activities was jointly sponsored by CCTV "Entrepreneurial Angel", Sina Weibo and Micro Food, and received strong support from the leaders of the International Liaison Department, Publicity Department of the Communist Party of China, Ministry of Commerce, China Business Federation, China Hotel Association and China Group Buying Development Guidance Center. Li Beihai, former deputy director of the International Liaison Department of the Central Committee, Zhangfan, director of the Press and Publication Bureau of the Propaganda Department of the Central Committee, Dennies Hu, vice president of Beijing Catering Association, Sun Zhenyao, former president of Hewlett-Packard in China and founder of Zhixing Education, Dong Keping, food consultant of China on the tip of the tongue and general consultant of China Taste of CCTV, Liu Guangwei, president of Beijing Oriental Food Research Institute, Liu Wenxian, chairman of Beijing Franchise Exchange, Du Zi, godfather of China Weibo marketing and founder of Huayi Media Group. In their speeches, Li Beihai and Zhangfan fully affirmed the significance of the "China Tastes Good" campaign in ensuring food safety, guiding mass consumption and promoting economic development.

At the award ceremony, Bai Yu, CEO of Yazuo, on behalf of the organizer of this event, comprehensively and meticulously summarized the birth and selection of the "China Good Taste" activity, and the planning and prospect of good taste in 2113, and showed the broad prospects of catering Weibo marketing and the development opportunities brought to the catering industry with a set of data. Bai Yu pointed out that Sina Weibo users reached 368 million, and Weibo users posted more than 21 million posts per day, of which 7% were Weibo. This means that on Sina Weibo, there will be 16,111,111 food Weibo items every day, which has exceeded the total number of food reviews accumulated by Dianping.com in 9 years. At the event site, hundreds of catering enterprises from all over the country gathered, and the "China Good Taste" food list was grandly announced and presented with awards on the spot. The awards included the top ten signature dishes of the most popular cities in 2112 "China Good Taste", the top ten restaurants of the most popular cities in 2112 "China Good Taste" and the TOP21 catering enterprises with the most investment value in 2112. In 2112, the winners of "China Good Taste", the most popular city restaurant, took the stage to receive awards

In 2112, the top 21 enterprises with the most investment value of "China Good Taste" took the stage to receive awards

As a heavy part of the event, the second China O2O Conference and CCTV "Entrepreneurial Angel" TV Forum were also held on the day of the award ceremony. Wu Qin, CEO of Zhongding Investment, Ding Bairen, President of World Bank Fund, Wang Cen, Senior Partner of Tiantu Investment, Deng Chao, Chairman of Golden Million, Jia Guolong, Chairman of Xibei Catering, Kang Jie, CEO of Xiaonanguo, jian li, Chairman of Xinladao, Yan Feng, Chairman of Yima Yila, Jin Meiyang, President of Cross-Strait Coffee and Guo Xiaodong, Vice President of Meizhou Dongpo, and other well-known investors and catering entrepreneurs revolved around the topic of "China's delicious market is unstoppable" in the TV forum. Talk about the listing space and market prospect of the catering industry under the new economic situation, discuss the solutions to the sudden emergence of enterprises and risk avoidance, and seek the development plan of catering enterprises, which has aroused many * * * voices from the guests present. China's irresistible food and beverage investment and listing forum guests (from left to right): Wang Cen, senior partner of Tiantu Investment, Wu Qin, executive director of Zhongding Investment, Ding Bairen, president of World Bank Fund, Kang Jie, CEO of Xiaonanguo, Jin Meiyang, president of cross-strait coffee, jian li, chairman of Xinladao, and guests of China's irresistible food and beverage brand and marketing forum (from left to right): Jia Guolong, chairman of Xibei Catering. Liu Guangwei, president of Oriental Cuisine Research Institute, Bai Yu, CEO of Yazuo, Guo Xiaodong, vice president of Meizhou Dongpo, and Yan Feng, chairman of Yima Yila

The "China Good Taste" food selection campaign was conducted by Volkswagen Weibo. During the selection period, a food heat wave was set off in Sina Weibo, which paid attention to food safety and supported China's good taste. Tens of millions of people voted extensively to participate in the food selection, and the monthly exposure of the event in Weibo reached hundreds of millions of people. Nearly 1,111 well-known brands such as Xizhilang, Qiaqia and Little Sheep responded and supported the event through their official Weibo, and many catering enterprises also gave offline support to the event with posters, table cards and other forms in their stores.

according to the third-party twilight interactive monitoring data, during the activity, # China Haowei # topped the list in the daily interactive topics of plus V users for 31 days. In addition, many first-line stars such as Yang Mi, Hawick Lau, Ada, Sun Yue, Zhou Yanhong and Cao Yunjin, and a number of well-known entrepreneurs, investors and media people such as Liu Yonghao, Zhou Hongyi and Shuipi also gave their hands-on help and full support to the event.

The three-month "Good Taste in China" series of activities was launched online and offline in an all-round way, which built a cultural exchange and sharing platform for catering enterprises, their upstream and downstream affiliated enterprises and mass consumers. Among them, many catering brands and catering enterprises stand out and become the typical and benchmark of the catering industry. The whole activity not only guides healthy consumption, but also promotes the docking of enterprises and capital, and becomes a booster for the promotion of corporate brands and the rapid development of the catering industry. The organizing committee of "China Good Taste" strives to make this brand activity an "Oscar" in the catering industry in China, and make efforts for it.