1. Looking outside to see through, looking inside to "wear" - 92 Nanjing Clothing Product Review Fair Advertisement

This example uses the idiom "wanting to see through" twice. The original meaning of the word "wear" is used in the first part, which means that the hope is so real that one can see through the eyes; while the word "wear" in quotation marks is used in the second part, which means to put clothes on one's body. The effect of using this method of converting a certain morpheme meaning of idioms for advertising is quite good. Similarly, the following examples of using the semantics of converted idioms are also quite good:

2. Starting from scratch - an advertisement for a lime factory

The original meaning of "self-made" in "self-made" means "Empty-handed", and the word "white" is used here to advertise the lime factory, which is very clever.

3. All-inclusive - an advertisement for a dumpling restaurant

"All-inclusive" originally means that nothing is not included, that is, all things are included. The meaning of "bao" is "contained inside". This advertisement is used to refer to the "bao" used to make dumplings, making the semantic connection of this polysemous word very reasonable.

4. Asking for trouble - an advertisement for a Chinese medicine store

The original meaning of this idiom is to bring trouble to oneself. As a unique Chinese medicine in the world of pharmacy, it has always been There is a saying that "good medicine tastes bitter and is good for disease", so if you are sick, you should use good Chinese medicine to treat it. Good Chinese medicine is bitter, and patients are of course willing to "ask for trouble."

5. Well-deserved - a pawnshop advertisement

The pronunciation of "dang" in "well-deserved" is dānɡ, which means to bear. The whole idiom means that one can bear some kind of honor or title; and The "dang" here changes to dànɡ, which means using things as collateral to borrow money from a pawnshop, which is the "dang" of "pawnshop". Although the pronunciation is different, the word form is exactly the same. This method of using the pronunciation differences of certain words in idioms to create advertisements is also worthy of recognition.

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