Valentine's Day is coming, and merchants hold various Valentine's Day activities in succession, taking this opportunity to launch activities and increase business profits. So, is your restaurant's Valentine's Day planning plan ready? The following are five carefully collected Valentine's Day planning schemes for 2122 restaurant. Welcome to read.

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Restaurant Valentine's Day planning scheme 1

1, Purpose of the activity plan:

Enhance the popularity and brand image of the catering restaurant

II. Theme of the activity plan:

Theme 1:

The theme concept of this activity is based on "breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprise, humanity and making friends in ordinary life. Therefore, the theme of "Suddenly Meeting You More Beautiful" is drawn up. First, the basic elements such as the background and time of the activity are pointed out literally. Second, the title of satisfying the psychological desire of the target group is used as a gimmick, so as to achieve the purpose of attracting consumers' attention, which is smooth, cultural and conducive to communication.

theme 2:

"Romantic Year" as the theme

III. Activity plan strategy:

According to the marketing background of Qixi Festival, we will target the middle and high-end people aged 21-41; When they eat in a restaurant, they not only hope that the food is delicious, but also pay attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there any discount? What spiritual benefits did it bring to them?

IV. Activity time:

8.17 -8.19

V. Venue:

Temporarily set inside and outside the dining room

VI. Activity positioning and tonality

1. Positioning: it has the widest influence at one time, attracts the most people, has the lowest participation threshold, and is topical and cultural, aiming at 21-41. 2. Tonality: the style, culture and fashion are extensive < P > VII. Activity form < P > From August 14 to August 15, the amount of consumption reached _ _ _, and the vouchers were refunded → the sales cycle of this restaurant was extended by intuitive profit promotion. On 8.16, the theme activity of Qixi Night → set off the audience, create news topics and expand popularity.

VIII. Activity Contents

A three-day marketing campaign on the theme of "Suddenly Meeting You More Beautiful" was held with the theme activity on the day of Tanabata as the main line, supplemented by the early coupon rebate promotion. On the day of August 16, a single dating party and a couple dating party of "Romantically Reminiscent Year" were held. Single people aged 21-41-"Suddenly Meet You More Beautiful" Large-scale single dating party: All single people can participate in the large-scale single dating party held by the catering restaurant on August 16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative and interesting activities. Anyone who makes friends on the day of the event can enjoy a 51% discount on catering. (The specific discount depends on the restaurant) Couples and couples aged 21-41-"Crossing Tanabata Night. The Year of Romantic Reminiscence" couples theme party: As long as you have a partner around you, you can participate in the couples theme party held by the restaurant on August 16. Any couple and couple who spend money in the restaurant on Tanabata Day can get a 51% discount on catering. Any customer whose wedding anniversary is August 16, as long as you dare.

IX. Creating the scene atmosphere

A. Layout of the restaurant periphery

①. Layout of the Qixi Queqiao → Adding the cultural atmosphere of the restaurant. Creative design of the entrance of the large Qixi Queqiao was carried out at the entrance of the restaurant, and the cultural customs of the traditional Qixi Xiangqiao Club were used to add the humanistic style and festival uniqueness of the restaurant. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store. ② Creative layout of Cowherd and Weaver Girl → Create more publicity topics. Combining with the entrance of Qixi Queqiao, the layout of Cowherd and Weaver Girl's characteristic modeling figures not only intuitively increases the style and culture of the restaurant from the external environment, but also provides an opportunity for consumers to take photos as a souvenir, so that photo transmission can be used as an effective way for word-of-mouth publicity of the restaurant. (3) Antique propaganda column → point out the theme of the activity, abandon the traditional Chinese column, creatively design antique propaganda column according to the marketing theme of Tanabata, and affix "Crossing Tanabata Night; The theme slogan of "Meet a More Beautiful You" plays a role in promoting activities and creating an atmosphere.

B, the layout of the hall environment atmosphere

①, Chinese lanterns are arranged in the hall and main aisle of the catering restaurant to increase the humanistic style in the hall. (2) Modeling and Publicity Flag Layout The banner screen and content are designed and publicized in accordance with the Qixi marketing theme, and are arranged in an orderly manner with creative modeling for event promotion and atmosphere creation. (3), the photo collection desk styling layout According to the actual venue, the photo collection desk (initially designated as the front desk) is set up, and it is decorated with active theme styling, such as sign-in board, modeling veil, _ exhibition frame, etc. (4), zoning stage modeling layout according to the actual restaurant site zoning planning and design, stage creative modeling design, layout. ⑤ The lighting equipment, lighting performance equipment, etc. required on the day of the activity are arranged according to the actual restaurant venue.

X. Arrangement and flow of activities on Tanabata Day

A. (Single Zone)

Beautiful photo taking on Tanabata Night-Invite well-known local photography agencies to join in and take photos at the entrance of the dining restaurant. First, admission as a Qixi event can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant, which can be used as an effective carrier for word-of-mouth publicity among target consumers. Enjoy a special literary feast-on the day of the Qixi theme activity, put in a literary performance that blends with the restaurant culture, and quickly improve the enthusiasm of the participants. 7-minute romantic heartbeat-the main link of this area's single dating party, in the name of "7-minute romantic heartbeat", with the dim lighting style of the dining room as a foil, all customers present have 7 minutes of "time to find partners", which is full of surprises, challenges and fun. Perfect Meeting on Qixi Night-The melodious music performance of 15 minutes in the activity set off the atmosphere for the whole activity.

B, Couples Area

Romantic photo taking on Qixi Night-Invite famous local photography agencies to join in and take photos for each couple who enter the restaurant for consumption at the entrance of the Queqiao modeling gate. First, admission as a Qixi event can quickly gather popularity and create publicity topics; Secondly, the photos with the unique information of the restaurant can be used as an effective carrier for word-of-mouth publicity among target consumers. Find five perfect lovers-find five couples who got married on Tanabata day in the whole city, tell their romantic love stories on the day of the event, and enjoy the special Tanabata perfect couple package provided by the catering restaurant for free, which is the main link of the couple party.

romantic aftertaste of tanabata night-as long as you are a couple and have a partner on the day of the event, you can get a 51% discount when you go to the restaurant. Any couple who get married on tanabata day can enjoy the perfect couple package provided by the restaurant for free, the romantic wedding anniversary, the perfect love story and the sharing and blessing.

Xi. Publicity

Poster publicity theme: "Suddenly meet a more beautiful you" Publicity copy: "Accustomed to busy, do you want to find a quiet place to relax? Are you single and wondering when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Tanabata? Is it an elegant lady? Or a romantic genius? Come to _ _ restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the catering restaurant.) Our purpose is to attract the attention of more audiences, and it is also the key to our marketing campaign. No matter what form the event is implemented, it must be very attractive. No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to grasp the target audience. This scheme hopes to be helpful to the planning of catering in various restaurants. If you haven't planned your creativity yet, you can use this Tanabata Valentine's Day marketing plan for reference. I hope your catering business is getting better and better, and your popularity is getting higher and higher.

Restaurant Valentine's Day planning scheme 2

1. Activity background

Valentine's Day is coming on February 4th, and creating a romantic and warm holiday for consumers is the hard work of every hotel. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.

second, the theme of the event

Valentine's Day in Tianyuan Hotel (God-given marriage, love for Tianyuan)

third, the event time

4th, the event location

Main location: xx western restaurant (the sixth floor of the hotel)

Secondary location: guest room

Fifth, the event method

.

2. Set up a "Valentine's Message Card" for lovers to write their love vows on

3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses and chocolates. Champagne

VI. Atmosphere creation

1. A truss is set on the periphery for advertising

2. The electronic screen and LED screen in the lobby are scrolled to play the activities

3. A small display stand is placed on the first floor and the sixth floor respectively

4. A candlestick is placed on each dining table in the sixth floor restaurant. A rose

5. Decorate the whole restaurant with white tablecloths, white chairs, wintersweet and sand

6. Put a bunch of flowers (lilies and calla lilies) at the bar

7. Set up an arch at the entrance of the western restaurant

8. Decorate the scene with colored lights and sand with pink balloons

9. Set up a dining table to put a big cake on the dining table

VII. Advertising method

1. Leaflets: 1111 copies (rooms, business outlets)

2. SMS publishing: 1311 yuan (21,111 pieces)

3. Internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet printing. (advertising words)

B, spring letters bloom, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift in Tianyuan Hotel, then gently bring your her or him, and start meeting on this romantic day. (SMS)

VIII. Activity arrangement

1. Marketing department: launch activity advertisement before February 11

2. Other departments should make detailed rules for Valentine's Day activities in combination with marketing plans before February 11

3. Restaurant rooms should do a good job in creating Valentine's Day atmosphere before February 13

4. Engineering department: use up all the activities in combination with the plan. Arrangement of electricity work and production of special props

Restaurant Valentine's Day planning scheme 3

Organizer: _ _ Restaurant

Co-organizer:

This Valentine's Day, Zunpin Tea and male and female guests * * * went to an appointment

When they met love, the fate began here ...

Origin:

The city yearned for true love but was alone.

Purpose of the activity:

1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.

2. Commercial aspects: ① Through this activity, the brand appeal of Zunpin Tea Western Restaurant in the surrounding industry market will be improved; ② Increase the daily average turnover of Zunpin Tea Western Restaurant.

activity theme: _, meeting true love.

Activity time: _.2.14 (three days before and after)

Audience:

1. Members of Zunpin Language Tea;

2. Members of cooperative businesses;

Activity methods and fees:

1. Integrate the customer resources of all departments of the company and uniformly release the activity information to the guests in the form of short messages;

2. Publish the activity information, content and activity method to the recent patrons through print advertisements, banners and LED display screens;

3. Carefully arrange the activity venue, and strive to create a romantic and beautiful holiday atmosphere;

4. A reception desk is set up in front of the restaurant, and participants buy Valentine's Day activity cards at the reception desk. Men's activity cards are 151 yuan/piece, and women's activity cards are 81 yuan/piece;

5. All female guests who visit the Zunpinyu Tea Western Restaurant on Valentine's Day can get a rose at the sign-in desk;

6. Two chocolates will be given with the opening of the restaurant.

Activity content:

1. The first wave of love shock: "Find the goddess in your heart"

① Activity slogan: Love happens around you;

② The company designs its own dating cards, male (green) and female (pink)

The content of dating cards is: name (nickname), age, hobbies, work and requirements for TA;

③ After opening the table, guests will be given a snack with the Valentine's Day activity card, and a friend card will be attached for them to fill in.

④ The guest can observe and then entrust the waiter to send the dating card to the favorite TA

⑤ If both parties are interested, they can start dating after communicating with each other through the waiter.

⑥ for the business atmosphere of the lobby during the active activities, the company may consider arranging on-site hosting to set off the atmosphere.

The host's main job is to explain the activities and encourage the guests to participate.

2. The second wave of love shock: "Show off yourself, call for hot MM"

The organizers of the event will observe the female guests that night, and if they find a young and beautiful girl, they can invite her to perform a simple performance on stage at a specific time (the host and performance time will be arranged separately). After the performance, they can receive a steak coupon from the company, which can be exchanged for a free steak in 71 yuan;

3. The third wave of love shock: "True confession"

The company can provide lovers who visit Zunpinyu Tea Western Restaurant on Valentine's Day with the opportunity to go on stage and express their love loudly, and they will be given a champagne (special).