Group purchase refers to group shopping, which refers to a shopping method in which consumers who know or do not know each other unite to increase their negotiating power with merchants to obtain the best price.

Based on the principle of small profits but quick turnover, merchants can provide group purchase discounts lower than retail prices and provide high-quality services that cannot be obtained by individual purchases.

As an emerging e-commerce model, group buying improves the bargaining power of users and merchants through self-organized groups by consumers, professional group buying websites, and group buying organized by merchants, and maximizes the benefits of goods, attracting consumers and industry manufacturers,

Even the capital market is paying attention.

Group buying offers more favorable prices for goods. Although group buying is not yet a mainstream consumption model, its explosive power has gradually emerged.

The main way of group buying now is online group buying.

Introduction to group buying Online group buying It is understood that the current main force of online group buying is young people aged 25 to 35, which is very common in big cities such as Beijing, Shanghai, Shenzhen, Guangzhou, and Xiamen.

Netizens consume together and protect their rights collectively!

At the same time, group buying network companies provide network supervision to ensure the qualifications of participating manufacturers, supervise product quality and after-sales service.

Industry insiders say that online group buying has changed the game rules of traditional consumption.

The core advantage of group buying is reflected in the more favorable product prices.

Depending on the number of people buying in the group and the quantity of products ordered, consumers can generally get discounts ranging from 5% to 40%.

The purpose of group buying in editing this paragraph is to allow everyone to find more favorable group buying products, so that consumers who do not know each other can enjoy high-quality and low-priced services together.

Group buying risks Group buying risks As an emerging consumption method, online group buying currently has no relevant rules to restrict it. Therefore, fraud cases are also common.

In this regard, online group buying is a way of consumption. When consumers choose online group buying to obtain price discounts, they should also consider it comprehensively and be cautious about transactions.

There are currently some traps in online group buying.

For example, product prices in building materials, furniture and other industries lack transparency. Some merchants secretly raise prices and then offer discounts, which makes consumers very passive.

Nowadays, many online group purchases are initiated by merchants hidden behind them. Such group purchases are actually promotions.

In addition, online group buying also has problems such as imperfect after-sales service.

Therefore, when consumers participate in online group purchases, especially when purchasing some large-ticket items, they must consult a lawyer or other relevant persons to avoid unnecessary trouble.

Consumers also need to pay attention to the merchant’s professionalism, after-sales service and other information.

When participating in a group purchase, avoid handing over money to the purchaser.

After all, online group buying is just a loose group temporarily organized for a specific purpose.

In reality, group buyers disperse after successful transactions. Once disputes arise after-sales, it is often difficult to organize them again, which makes it difficult for consumers to take action to safeguard their rights in the future.

Therefore, participants in online group buying should also find ways to sign group buying agreements to avoid various risks.

In order to ensure shopping safety, while consumers choose group buying to obtain preferential prices, they should also be cautious in choosing group buying platforms.

Choosing a professional and reputable platform to initiate group buying, or participating in group buying, can improve the safety factor of online shopping, and the quality and after-sales service of group buying products can also be guaranteed.

1. There are price benefits for customers who don’t have much time or some customers who have higher requirements (there are relatively few such customers on the forum).

Not every customer will spend a lot of time learning knowledge, and not every customer knows where to buy things at a cheaper price. Many customers even only visit shopping malls, so the group buying prices are indeed cheaper than shopping malls.

There are some customers visiting the market, but many customers cannot be found in the market. There are many and mixed businesses. If you find a good one, it may be cheaper. But if you don’t find a good one, wouldn’t it mean that the price will be more expensive after negotiating for a long time?

However, for this kind of customers, there is still a principle. Don’t be blind when buying in a group. You don’t even know what you want and just pay a deposit when you see the group buying. You must at least know what you want.

2. For customers who study knowledge on the Internet all day long or have a certain amount of time to understand the market, the meaning is that you will find cheap merchants in the building materials market with good services. It is unlikely that you can find every variety.

If you can't find something you can't find, you can go and participate in a group purchase. Although it's not necessarily cheap, it's not expensive either. Maybe the price is the same as the special price.

3. For products that have a fixed brand, and this brand basically has no distributors and only self-operated stores, group buying is still useful.

Because you have fixed the brand, it is good or bad, and you only have self-operated stores and cannot find dealers to negotiate prices. Even if you can negotiate the group purchase price, it will take a lot of energy.

4. Faced with all kinds of delicacies every day, they are often blocked by their prices. For a restaurant with a beautiful environment and fashionable taste, it would be a pity that there are not enough consumers. At this time, the group buying platform creates not only can satisfy

Consumer tastes can also bring sufficient customer sources and popularity to group buying merchants.

Edit this paragraph group buying process Group buying is divided into two types: group buying and group buying. The person who starts the group is called the group leader, who is the party organizing the group buying. The person who follows the group is called the group member, who is the party participating in the group buying.

In addition to the group leader and group members, there is also a party that provides goods, called a merchant.

First, the group leader starts the group: 1. The group leader finds the products to be started, determines the number of people required for group purchase, product brand, model and product group purchase price, etc.

2. Gather team members.

You can post information online to find it, or you can find relatives and friends around you.