Current location - Recipe Complete Network - Food recipes - Why are there no more Xiaojinlong noodles?
Why are there no more Xiaojinlong noodles?

As for the business strategy of the company, Xiaojinlong is a subsidiary of Guohua Instant Noodles. Henan Guohua Food Co., Ltd. was founded in 1994. In order to meet the needs of market development, in August 2004, Zhengzhou Guohua Food Co., Ltd. was the sponsor and invested in the construction of a new factory.

, the new factory is located in Quliang Science and Technology Industrial Park, Xinmi City, covering an area of ??158 acres. The project is constructed in three phases: the first phase of the project has a shift output of 160,000 packages. Four instant noodle production lines were put into operation in January 2005, with an annual output of 40,000 tons of instant noodles.

The second phase of the project will build 4 more instant noodle production lines, with an annual output of 40,000 tons of instant noodles. The third phase of the project will build 2 beverage production lines, with an annual output of 60,000 tons of fruit, vegetable and milk drinks, and a supporting carton workshop.

After the new company is put into production, it can greatly alleviate the shortage of products and lay a good foundation for the company's overall sales growth.

However, due to the low entry threshold of instant noodles and the relative maturity of the industry in recent years, competition in the instant noodles market has completely entered a fierce state. The disorderly competition in the instant noodles market can only be described as "chaos".

In the face of increasingly fierce market competition, Guohua has to devote all its energy to differentiated marketing. Market segmentation has become a key point in determining the realization of this goal, and the final result of segmentation is to lock in target consumption.

Group produces suitable products.