Catering industry is a food production and operation industry that provides consumers with all kinds of drinks, food, consumption places and facilities through instant processing, commercial sales and service labor. According to the definition of European and American standard industrial classification, catering industry is a catering service organization.
The catering market will enter the era of brand consumption, and the catering industry in China will continue to play an active role in expanding consumption and promoting employment with the growth rate of 16%. For catering enterprises, the importance of brand power is self-evident. The competition in the catering market will eventually be the competition between brands. Whoever has stronger brand power will have a broader market, and brand power has become the key for catering enterprises to compete for the market.
With people's requirements for dining environment, experience and service getting higher and higher, many people like to choose some well-known and famous restaurants to eat. Because you can not only enjoy a good dining experience, but also have a good face, and you can eat with confidence. The success of some catering enterprises, in addition to strong product strength, is a key consumption factor.