Common live broadcast platforms include entertainment, games, shopping, professional fields and sports. The specific characteristics are as follows:

1. Entertainment?

Entertainment live broadcasts mainly include entertainment live broadcasts and life live broadcasts. Entertainment live broadcasts are mainly about female anchors acting cute and coquettishly, while life live broadcasts are mainly about shopping, cooking, traveling, etc.

As people’s living standards improve, they pay more attention to spiritual life, and entertainment is an important way to improve human spiritual life. Through entertainment live broadcast platforms, people can achieve “national interaction”. From this point of view , the market prospect of entertainment live broadcast is very broad. ?

2. Games?

The gaming industry has always been favored by giants, especially the global development of e-sports, which has brought a large influx of capital. The current domestic game live broadcast users are mainly concentrated on Douyu TV, Huya Live, Zhanqi TV, Longzhu Live, Huomao and other platforms. At present, Internet giants are constantly accelerating the layout of domestic e-sports game live broadcasts. It can be seen that e-sports game live broadcasts are the focus of competition among the giants. ?

3. Shopping?

Shopping live broadcasts mainly use various online experts to interact and socialize with fans on the "e-commerce + live broadcast" platform to achieve the purpose of selling goods. . Shopping live streaming platforms such as Taobao, JD.com, Jumei Youpin, Vipshop, etc. have mostly female users, mostly college students and white-collar workers, with consumption levels in the middle and upper reaches.

The profit model of this type of live broadcast platform is mainly product sales, supplemented by value-added services (purchasing virtual props). The main method of attracting fans is the entry of Internet experts and celebrities. ?

4. Professional field type?

The user groups targeted by professional field live broadcast platforms are very different from other live broadcast platforms. They are aimed at users who need to obtain information and knowledge. , such as Mad Cow, Zhinu Live, etc.

This type of live broadcast can shift people’s attention from boring text to people and spoken expressions, and present it to the public through expressive ways such as speeches and debates. Therefore, this type of live broadcast platform is very useful. development potential.

Professional live streaming platforms have a high professional threshold, so they have high requirements for anchors and pay more attention to their explanations and content. The profit methods of this type of platform include paid viewing, service charges, media, enterprise, commercial promotion, etc.; the main way to attract fans is to introduce leaders in professional fields to provide users with professional information knowledge and technical services. ?

5. Sports?

In addition to live broadcasts of sports stars, sports events are also one of the main contents of entertainment activities on this type of platform, and are welcomed and recognized by the public. Dongqiudi, Octopus TV and Penguin Live are currently the most popular among sports live broadcast users, and their PGC and UGC content platforms have all been recognized.

These three live broadcast platforms started late. Most of their mobile users come from a large number of sports fans they have accumulated. However, their functional and content layouts are relatively mature. The main characteristics of the market are fierce copyright competition and outstanding product innovation. .