1, first: passenger flow.

The number of passengers is the key to the success of catering franchisees. The passenger flow here includes old customers and potential customers who need to be tapped. Therefore, the location of catering franchise stores needs to be selected in places with many potential customers, which can be near major universities or near crowded pedestrian streets. Young people are high-consumption groups of food and beverage, and the flow of people in these areas is concentrated. Therefore, it is very important to choose the address according to the passenger flow around the store.

2. Second, the influence of other shops nearby.

There are many users in the food franchise industry. When choosing the catering franchise address, investors should ensure that there will be no other shops in the same industry in their own area, especially the catering shops of the same brand should be careful not to appear in a very close area at the same time, which will directly affect the passenger flow after opening the store. Therefore, franchisees should analyze the specific situation of the region before choosing the specific business location.

3. Third, there are enough advertising spaces for the selected storefront decoration.

When choosing a storefront address, investors should pay attention to whether there is advertising space in the doorway and surrounding environment of the selected storefront address, which is very important for the storefront to be more attractive. If the advertising effect is not clear, customers coming and going will not feel the desire for food. Therefore, we should not only consider displaying food advertising pictures at the door of the store, but also consider using signboards and various display racks for extensive publicity and promotion.