Our catering company is building its own catering brand. From what I have learned in the past few months, there are the following points: 1. First, you have to choose your brand type, such as Chinese food, hot pot, skewers, etc.

There must be a choice of brand types.

2. The most basic thing is to choose the brand, control the taste, choose the right brand, let different people try it many times, and constantly improve it until 80% of people are satisfied.

One hundred percent impossible.

3. Site selection and decoration of the brand.

Decoration is very important, it must show the characteristics of the brand.

For example, our company’s current Chuanchuan store uses many elements of local ethnic minority styles.

The entire decoration can show your positioning in the market and the people you are targeting.

4. Open a store to promote and operate.

The corporate culture of the brand must be slowly established.

Can be properly displayed in the store.

The corporate culture is reflected in the details of decoration and service.

For promotion, focus on selecting the targeted groups and focus on promotion.

Now is the Internet age. You can find local multimedia, cinemas, taxis, etc. to promote your brand.

5. Sponsor or use your own brand to do public welfare undertakings.

In short, I think the establishment of a brand must start from many aspects.

The most basic thing is to be strong.

Basic skills should be good.

Only then can there be subsequent steps.