Marketing Plan for p>2122 Catering Women's Day 1

1. Purpose of the event:

To increase the festive atmosphere, enhance the satisfaction of guests and publicize the reputation of the hotel

2. Time of the event:

March 7-9

3. Theme of the event:

March 8 Women's Day, to share with you!

IV. Venue:

Dining, guest room, tea bar, all districts

V. Scene layout:

1. Outdoor LED: Thanksgiving Women's Day, welcome!

2. Publicity stands will be set up in the lobby and 19th floor

6. Activities:

Catering Department: (March 79)

1. VIP Department, giving a lady's dish, a 61% discount voucher for copper hot pot on the first floor (effective the next day and ending on the 15th of this month) and a bowl of nourishing soup (note: the mobile phone number is 39).

2. In the Summer Palace on the first floor, a 61% discount voucher will be given to the restaurant (effective the next day and the deadline is 15th of this month);

3. On the 19th floor, each woman will be given a voucher of 11 yuan (effective the next day and the deadline is three days);

Housekeeping Department: (March 8th)

1. Female customers with birthdays on that day can enjoy a 3.8% discount on standard rooms (excluding extra expenses) with valid identity documents;

2. Guests (female only) can enjoy a complimentary exquisite fruit platter;

3. preferential treatment for stored-value cards: women apply for stored-value cards in 511 yuan → spend in 551 yuan; 2111 yuan → consumption 2311 yuan; Save 5111 yuan → spend 6111 yuan; Save 11111 yuan → spend 12111 yuan; (Front office, not limited to consumption area)

Tangba: (March 8)

Female guests will be given free beauty tea (chrysanthemum tea) during the event;

each district:

the first 38 female customers who come to our hotel will be given a Tiffany beauty salon card worth 358 yuan (the activity is 3. 7 th, 9 th) Distribution method: guests can pick it up at the front desk with valid proof of hotel consumption;

VII. Advertising:

1. Printing leaflets; (2,111 copies)

2. Before the event, the hotel publicized the content of the event to the guests in the form of short messages;

3. Outdoor LED, lobby, display stand on 19th floor, elevator TV;

4. Find sponsors and do networking activities to promote each other in the future and improve hotel profits;

VIII. Specific work:

Front Office Department:

1. Responsible for issuing the vouchers of the partners (all guests receive them with valid proof of hotel consumption) and making registration;

Food and Beverage Department:

1. Do a good job in service reception;

2. Prepare the presented ladies' dishes;

Marketing Department:

1. Design the publicity pages of each district; 2 exhibition stands (lobby, 19th floor); Edit mobile phone short message content and send it in groups; (completed before March 5);

2. Follow the overall activities and coordinate various matters; Looking for co-sponsors;

3. Make all kinds of vouchers and coupons according to the activities;

all departments: learn and master the content of this activity plan, and promote it by all staff. Marketing scheme of 2122 Catering Women's Day 2

International Women's Day is a festival set up on March 8 every year to celebrate women's important contributions and great achievements in economic, political and social fields. In order to increase the festive atmosphere, let everyone know how to care for women, learn from women, praise women, and be proud of their dedication, we have launched the "Beautiful Women's Day". Yong Li Xi Xiang Yue "activity:

1. Activity time:

21xx March 8

2. Venue:

Yong Li Food City, Yong Li Seafood City, Yong Li Food Seafood Plaza, Yong Li Fa Er Spring

3. Activity theme:

Beautiful Women's Day, Yong Li Xi Xiang Yue

.

activity 2: on March 8th, the top 38 female customers who come to our store for consumption will be given free small gifts, nourishing soup, etc. according to their own conditions, and each store will make registration and keep financial records.

activity 3: use the short message platform to send information about the March 8th Women's Day activities of Yongli Catering, and maintain the old customers stably. The short message reads: "Beautiful Women's Day, Yongli is happy to meet! In this warm festival, Yongli Restaurant and you have a wonderful meal on March 8th! Various health and beauty packages are presented wonderfully. "

Activity 4: Banners are hung at the gates of various stores, which read: "Beautiful Women's Day, Yong Li Xi meets"

I am the oldest woman and I am happy in Hong Tailang. Visitors will send photos, micro-videos or photos of their husbands' work during interaction (whether it's the silhouette of him cooking, the back of washing dishes or the figure with children, as long as it's the photos of his husband doing housework, washing clothes, mopping the floor, cleaning up the house, etc.) to the circle of friends and send screenshots to WeChat (wts_6688) or Wangtianshu Scenic Area in Weibo and @ Xishuangbanna, and go to the event award office (near Wangtianlou) through the staff. (3) During the activity of taking my mother to look at the sky tree, looking at the sky tree launched a parent-child activity of taking my mother to look at the sky tree to make my mother happier and more beautiful. Accompany your mother to hike in the tropical rain forest, challenge the thrilling crown corridor or glass covered bridge, take photos for your mother in the scenic spot, leave beautiful and happy moments, make wishes for your mother, write the words you want to say to your mother most, help your mother with her bag, etc. After being released through WeChat Weibo, you can get a beautiful gift at the event award office after being verified by the staff. Every day, 2 lucky families are selected on the spot through WeChat, and a set of parent-child cultural shirts (three-piece set) in the scenic spot is presented. V. Precautions

(4) During the rainforest feast, Weimeiya Rainforest Restaurant in Wangtianshu Scenic Area launched a discount booking activity, and guests who booked the first 11 tables (standard 411 yuan/table or above) every day can enjoy a 21% discount. In addition, the Rainforest Restaurant will also launch a buffet service, where 31 yuan/person can choose from a variety of dishes, so that you can enjoy a happy holiday here with delicious food! 1. Each store will train its employees on relevant knowledge, and guests will take the initiative to prompt them when dining on that day, and send them holiday wishes.

2. On the day of the event, coupon activities and loyalty card activities were carried out normally.

V. Relevant requirements

1. The planning department is responsible for making banners and sending them to stores before March 7.

2. each store should report the list of new customers to the company's planning department on March 9, so that the planning department can pay a return visit to customers in time to understand the activities of each store. Marketing plan for 2122 Food and Beverage Women's Day 3

1. Theme of the event:

March 8th Beauty Day Health and Beauty Season

2. Purpose of the event:

Taking March 8th International Women's Day as an opportunity, we will join hands with top beauty agencies to target customers, stimulate holiday consumption, and give back to high-end hotel guests and urban celebrities, so as to expand corporate influence and enhance the brand image of the hotel.

III. Activity time:

March 8th, March 11

IV. Venue:

Western restaurant on the first floor

V. Activity content:

1. Promotion policy:

On March 8th, March 11, Chinese food and dinner in the hotel western restaurant are free for one man and one woman;

on March 8th, March 11, at the western restaurant of the hotel, the lady presented a beauty dish, papaya stewed with blood clams, and the man presented a dish with abalone in sauce.

on March 8 and March 11, the price of Chinese food and dinner in the western restaurant of the hotel remained unchanged.

2. Product adjustment: The dishes are mainly for ladies' beauty, beauty and skin care, with emphasis on wild scallop, Dalian sea urchin, Dalian abalone, Alaska king crab, tiger crab, rare shellfish and Norwegian salmon.

3. Tourist source structure: cooperate with top beauty agency Meishimu to enjoy customer resources; Invite VIP customers and members of the hotel; Each sales representative invites at least five pairs of customers to dinner.

4. Cooperation activities: The beauty agency company held a special lecture on "How to be a beautiful woman" at the International Conference Center on the fifth floor of the hotel at 14: 3117: 11 on March 8, and invited at least 51 of its own members to participate in the activities. The hotel sales department invited customers to participate and listen to it for free.

6. promotion channels:

1. room reservation department, front desk promotion, and POP promotional advertisements at various business points of the hotel;

2. Make leaflets, and the sales department and catering outlets will strengthen promotion;

3. Use the hotel website, Weibo, WeChat, etc. to publish promotional information to promote Women's Day activities;

4. use SMS platform to promote promotional activities for VIP customers and members of the hotel. Marketing plan for 2122 Food and Beverage Women's Day 4

I. Activity time

March 8th

II. Activity content

(1) On March 8th, female customers who consume in xx Food and Beverage Head Office will be given a free pot of beauty beauty drinks at each table. (Walnut, peanut juice and corn juice)

(2) On March 8th, female customers whose birthdays are on the same day can get the birthday gifts prepared by the hotel for you when they spend in xx Restaurant Head Office with valid ID cards. (exquisite small gifts)

(3) On March 8th, the' ladies' group that spent in xx catering head office that day can enjoy a 21% discount if they spent more than 511 yuan.

(4) On March 8th, customers who spent more than RMB 1,111 in xx Catering Head Office on that day were given as much as they could eat!

(5) All female customers who spend the same day can enjoy a lucky draw once, and the winning rate is 111%. (small gifts)

(6) all female guests who spend the day can enjoy a 11% discount in the restaurant and give away a boutique fruit bowl for free.

(7) Women born on March 8th can enjoy a special surprise price of 21% off the whole order. To celebrate the arrival of "International Women's Day" on March 8, xx Hotel Co., Ltd. has launched a special surprise for female consumers-from March 3 to March 8, all female customers who come to xx Restaurant Head Office for consumption will be given a special copy of XX. ("Papaya soup", "Aloe porridge" and other beauty dishes) Note: As long as there are women in each table, you can participate in this activity, and the xx presented is given per table, not per number of people. The beauty of male compatriots is also very important!

Sponsorship of alliance partners: It's good to be a woman-when you enter the store, you have the opportunity to enjoy all the free services provided by the following businesses! Xx beauty club-send xx health room-a new idea of health and beauty! XxSPA women's club-send SPA experience-believe in professionalism and determination!

xx fitness club-free fitness card-the first comprehensive fitness club! XxKTV--- a big box for the evening performance of XX yuan-let's go to drag the song!

French red wine-free tasting of red wine, buy one get one free-tasting red wine means tasting life! SMS Publicity: xx Catering General Store celebrated "Women's Day on March 8th" by launching the theme activity of "Eating Healthy Food and Being a Charming Woman", and invited allied merchants to create charming women together. Box, SPA, red wine surprises constantly. Tel: xx2122 Marketing Plan for Catering Women's Day 5

1. Activity time:

March 8

2. Activity content:

(1) On March 8, female customers who spent that day in the catering department can give away a pot of beauty beauty drinks for free at each table. (Walnut, peanut juice and corn juice)

(2) On March 8th, female customers with their valid ID cards can get birthday gifts prepared by the hotel for you when they spend money at any post in the hotel. (exquisite small gifts)

(3) On March 8th, women's groups who spend more than 811 yuan on that day can enjoy a 21% discount.

(4) On March 8th, customers who spend over RMB 1,111 in the catering department can enjoy a 15% discount in hotel nightclubs and tea houses. (The discount time for nightclubs is from 14: 11 to 18: 11)

Activity time: March 8th

Activity content:

1. All female members and agreement customers who stay on that day can enjoy a special discount of RMB 121. (standard room or single room). And at the same time enjoy the preferential policies of the original agreement. (each person is limited to one room)

2. All female guests staying in the all-day room can enjoy a lucky draw once, and the winning rate is 111%.

3. All female guests staying in the same day can delay their check-out until 14: 11.

4. All female guests who check in on the same day can enjoy 8.8% discount in the restaurant and give away a fruit platter for free.

Women born in May and March 8th can enjoy the amazing special room in 88 yuan/. 2122 Food and Beverage Women's Day Marketing Plan 6

Sofitel Hotel

Time: March 8th, the details are unknown

Price: unknown, buffet lunch and dinner coupons are offered with 7 tickets and 3 tickets for free, and a series of special dishes for female friends can also be launched during March 8th, and self-help low-fat dishes can help slim down.

The contents include apricot-scented dragon beard rolls, bamboo-sheng jade basin bright pigments, etc. Among them, American almonds, bamboo-sheng and wax gourd are widely used as ingredients suitable for women to lose weight and beautify.

Jingmin Central Hotel

Time: March 8th

Price: 118 yuan for lunch and 138 yuan for dinner

A fruit and vegetable banquet was held on Women's Day, and the fruit meal was very beautiful.

All kinds of fruits and vegetables are made into delicious dishes for ladies to eat. On that day, there were many choices, such as fruit beauty dishes, vegetable food and nourishing health bacteria.

Days Hotel Fuyou

Time: March 8th

Price: Customers who don't know how to enjoy lunch and dinner in Yixuan cafeteria on the first floor can enjoy a 31% discount; At the same time, the hotel provides Chinese-style dinner around the table, as well as booking services for entertainment venues such as activity centers, gyms and billiards rooms; Ladies who come to the store for dinner will each receive a carnation.

Jinyan Hotel

Time: March 6-12

Price: A series of "black" foods are unknown. Eating sesame seeds for hairdressing

It is understood that black food has the functions of nourishing skin and beautifying hair, and is an excellent choice for women's diet. This time, the Golden Goose Hotel is run by the chef of the French Blue Ribbon Medal. All the dishes are made of imported olive oil. A series of black foods, including laver with big head, chinese forest frog stewed with black sesame, Lamian Noodles with black sauce, Myanmar black rice, etc., are available for you to taste at will, as well as classic foods such as salmon, abalone, raw food, pizza, etc ... In addition, four adults can dine, and one female friend can be exempted from the meal fee; During dinner, you can also get a nourishing treasure "Sea Cucumber with abalone sauce".

Sheraton Hotel

Time: March 6-8

Price: the adult price for dinner is 218 yuan per person.