1. Preparation before live broadcast

a) Select suitable products according to the tonality and positioning of live broadcast number.

b) during the trial broadcast, interact with fans to choose the appropriate products.

c) Select a certain number of Shoot, and each Shoot will display different products, and determine the products according to the feedback data.

2. Prepare live script

a) Every live broadcast is a carefully prepared performance, so a script is needed.

b) The script should sort out the segments of the live broadcast, the performance sequence, the intervention opportunity of the product, the price of the product, the preferential measures, the characteristics and highlights of the product, and the answers to the interactive questions.

3. Choose the live broadcast time

a) Choose the appropriate live broadcast time according to different categories of products, such as clothing account number and food account number.

b) prime time is usually 7-8 am, 1-2 noon and 8-1 pm.

c) The live broadcast time should be 1-2 hours each time.

4. live broadcast preheating

a) The live broadcast of the next issue is announced at the end of the live video of a certain issue, and the live broadcast time is also stated, and the products with goods are broadcast live.

b) The account can directly post a short live broadcast to announce the live broadcast of a certain issue.