On May 1st, the Qingming Riverside Scenic Area in Hengdian Film and Television City was bustling with people - in Da Songfang here, "Wu Dalang" and "Pan Jinlian" were enthusiastically selling cooking cakes, and "Master Bao"

Sitting in the lobby with a high mirror, the "criminal" was being interrogated; over there on Dayu Street, jugglers were performing on the street; at the gate of the city, the "catchers" held arrest warrants to check people coming in and out one by one; at the foot of "Liangshan",

In front of Sun Er's family's bun shop, "Li Kui" was playing with a machete to ask for tolls... This group of street shows with a strong sense of historical scenes not only made the tourists laugh, but also made them feel like they had traveled back in time.

Northern Song Dynasty.

During the May Day holiday, Xiao Wu from Jiangsu and his girlfriend spent two days shopping in the scenic spot in Hengdian. This kind of "scenery every step" and "drama everywhere" left a deep and beautiful impression on them.

As we all know, Hengdian Film and Television City started with the construction of the Guangzhou Street location base for the filming of "The Opium War" in 1996. It has gradually developed into the world's largest film and television shooting base with the largest number of film and television dramas shot in China. In 2004, it was approved as the first national-level film and television shooting base in China.

Film and television industry experimental zone.

By the end of 2016, the total number of film and television crews filming in Hengdian had reached more than 1,800, more than 42,000 drama series (episodes) had been shot, and the total number of enterprises in the area reached 1,106.

The prosperity of the film and television industry has given rise to and promoted the rapid development of the tourism industry.

From zero visitors in 1996 to 15.77 million visitors in 2016, Hengdian World Studios has grown by more than 15 million visitors in 20 years, which is a miracle.

Over the past 20 years, Hengdian Film and Television City has been unswervingly committed to product, marketing, management and service innovation, especially in exploring the integrated development of film and television and tourism, and has blazed its own path.

The establishment of "China's Tourism and Performing Arts Capital" has made Hengdian tourism more vivid. Since it originated as a film and television shooting base, the initial Hengdian tourism was limited to "seeing big houses and feeling the grandeur". The content of the tours was single, let alone

Talk about experience.

To this end, since 2001, Hengdian Film and Television City has developed the first performing arts performance show "Hero Sword Show". This film and television reality show was born out of the movie "Hero" and started Hengdian Film and Television City's search for elements from film and television dramas for inspiration.

’s show development journey.

Since then, more than 20 performing arts programs have been launched one after another, including "Fantasy Tai Chi", "Heavy Rain and Flash Floods", "The Big Talk", "The Raging Sea", "A Dream in Bianliang", and "The Dragon Emperor Is Coming", and Hengdian has become a veritable "Chinese

"Tourist Capital of Performing Arts", Hengdian Film and Television City has entered a new stage of tourism where light and color blend.

Beginning in 2015, Hengdian Film and Television City once again innovated the performing arts show and launched a new form of performing arts - street shows in major scenic spots.

This short and fast performance form that is mobile and allows instant interaction between actors and tourists has been well received by tourists since its launch. It not only fits the historical background and historical and cultural characteristics of the scenic spot, but also easily stimulates tourists' sense of involvement and participation.

, became another business card of Hengdian Performing Arts Show.

Film and television experience products highlight Hengdian's leisure, entertainment and experiential brand perception. The biggest core element of Hengdian Film and Television City is "film and television". In addition to the crew and stars, Hengdian Film and Television City makes full use of the "film and television" elements: from "Wulin Gaiden"

"Qixia Town", to the Jueqing Palace in "A Thousand Bones of Flowers", to the scenes of popular film and television dramas such as "Nirvana in Fire" and "Splendid Young Woman", a large number of restorations and transformations have been carried out to allow tourists to experience it in depth;

Wi-Fi, green screen keying, MV shooting, micro-film shooting and other experiences allow tourists to experience film and television shooting and become an "actor" for a time; props library, studio, studio tour and other products satisfy tourists' needs for film and television production.

In addition, there are a large number of film and television tourism activities held such as the Hengdian Film and Television Festival, the Hengdian Spring Festival Temple Fair, the Palace Music Festival, the Water Splashing Carnival, the Snow Festival, the Food Festival, the Outing Festival, the Star Basketball Game, and the Children's Oscars, which are even more prominent.

It has established the brand look and feel of Hengdian Studios as leisure, entertainment and experience.

On the basis of film and television tourism, Hengdian Film and Television City also vigorously expands leisure and vacation tourism. A large number of new tourism and leisure projects are currently under active construction, such as "Dream Bund Theme Park", "Huamu Villa Hot Spring Resort", "Guangzhou Street·Hong Kong"

The completion of the transformation of the street into a lifestyle scenic spot, theme businesses, theme hotels, etc. will make Hengdian's "famous film and television city, leisure town" atmosphere even stronger, allowing tourists to stay, slow down, and fully enjoy the leisure time of the film and television town.

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"Hengdian Film and Television City+" allows more space and possibilities in the future. After entering the "post-ticket era", the traditional tourism industry must be upgraded and transformed to continuously improve the profitability of enterprises.