A few days ago, a friend brought me a food product. He used to be a caterer and had chain skewers, hot pot and other industries. A middle-aged uncle suddenly said that he wanted to be a white-collar beauty and an office building channel. What he also brought was the popular "fruit fishing" in Korea, which is to mix diced fruits with yogurt, juice, etc. according to the recipe, and mix it with salad. The food is very similar.

My friend said, you are not a copywriter, you also have many titles. This time, the planning and copywriting are all left to you. You don’t need to worry about the sales channels. The story telling is up to you. Once everything is done I’ll give you a red envelope (don’t ask for the exact amount o(∩_∩)o haha), the implication is that the mule was pulled out by the horse for a ride!

Then here comes the task:

1. New products need to be introduced, copywriting 1;

2. This product is aimed at young people and mainly solves the problem of office buildings White-collar workers’ summer diet and health maintenance, of course, need corresponding gameplay, planning 1;

3. A lot of thoughtful copywriting is required. Without copywriting, there will be no sales.

OK! Generally speaking, in three aspects, my thinking path is as follows:

1. Understand the product, try it out, search for relevant information online, chat with users who have purchased it, and see what their experience is. After completing the material selection and processing steps, and looking at the relevant food safety procedures, I felt like this copywriting can be done!

2. Understand users. We have already mentioned chatting with users. What do we need to know here? It’s like this. Chatting with users is just about understanding the taste of the product. Understanding users is following the market to understand typical users and their needs. To put it bluntly, it’s why people need you and why they pay for it.

3. Comprehensive information, a youthful product, customers need a healthy diet in summer, an appetizer before meals, and even a nutritious weight loss meal with fruits and vegetables. In recent years, the trend of dietary health is fresh, healthy and reasonable. The matching fruit and vegetable foods are popular in Korea and are a selling point. Yogurt’s weight loss and health effects are widely recognized. The role of protein and vitamins is obvious. Handmade foods without industrial processing are popular...

So Copywriting was produced

Name: Korean Fruit Fishing

Production: Professional kitchen handmade with food safety license, secretly made according to Korean formula, reasonable combination of nutrition and health

Introduction: Korean Fruit Salad is a popular Korean yogurt product. It uses smooth and thick hand-brewed yogurt, and adds high-end fresh products such as bright red strawberries, crisp cantaloupe, juicy and delicious blueberries. Fruit, each piece of fruit is wrapped in delicious yogurt...

Based on the taste and nutritional properties of the fruit, we have made a variety of combinations to ensure that you consume sufficient protein and vitamins. It can also help you lose weight, beautify your skin, appetize and relieve heat.

In the hot summer, how can you enjoy the mood of eating fruits? You don't need to worry about how to spend your lunch time, nor do you need to worry about the suffering that summer brings to you, nor do you need to worry about making your own fruit plate. Choose Korean-style fruit scooping and be a refined yourself.

A WeChat message will be sent to your home. If you forward it to your circle of friends for three days in a row, you will get a free box. If you need a phone number to order, please contact the backend. Isn't this an advertisement?

Event planning is here:

1. Follow the WeChat Moments of “Korean Fruit Fishing” and repost it, accumulate 50 likes, and you can get a free tasting.

2. Write slogans, emotional copywriting, stories, shoot Douyin, take beautiful pictures, etc. for "Korean Fruit Fishing", send them to WeChat, leave your contact information and delivery address, and vote every three days , the first place will get "Korean-style fruit fishing" delivered for one consecutive week, one piece per day (for details, please contact WeChat ID: alejing0714, I just completed my task).

3. Friends who order food for more than 1 week can get a free fruit bag for designated friends, within the third ring road of the same city. It can be yourself, or you can give it to a friend, you can do it anonymously and with your real name, and we provide services such as accompanying confessions and condolences (for details, please contact WeChat ID: alejing0714).

Online sales plan one:

1. Connect with small programs such as takeout platforms and deliver in the same city.

2. Food public account promotion and sales.