When it comes to Jiahua, it is a feeling of Kunming people. From French sticks to well-known egg white cakes, to a generation of classic caterpillars, shaved ice is inseparable from childhood. Jiahua brings us too many surprises and memories, and every product is an unforgettable time stamp.

in the past 3 years, Jiahua is growing, and convenience is also growing. Chinese dim sum, pastry bread, cakes, etc., the bakery widely accepts Yunnan-style baking techniques, integrates the essence of western baking, and creates a variety of products to meet different preferences. Jiahua store, like a huge net, radiates in the streets of Kunming, blends into people's lives and becomes a part of people's lives.

Let bread live a better life, mark happiness and praise life. For life, we are always full of hope and believe that life can be more beautiful. Jiahua, in the form of bread, uses the language of taste to create beautiful elements of life, so that all kinds of relationships that jump in the taste buds can blend with the experience of life into a warm experience, and * * * will be in full bloom with the beauty of life. Jiahua bakery, a baking brand trusted by several generations of consumers, has been accompanied for 3 years, and three brands born from it have become the representatives of Yunnan cakes.

Caring for Jiahua Bakery

At first, due to the difficult conditions, Jiahua could only sell by bicycle. The tinkling of bicycle bells, delicious bread and charming aroma became people's deep memories of Jiahua bakery at that time. In 1988, the first store of Jiahua Bakery was established in Xiaoximen, Kunming.

For 3 years, Jiahua Bakery has been showing infinite respect for nature, taking every natural ingredient seriously, trying to explore ways to release natural delicacies, and offering healthy and delicious food for people. Promise to be baked in minutes and fresh every second to create healthy and delicious Yunnan cakes. Select the best quality ingredients, and the R&D masters develop them with ingenuity to present the highest quality food.

Now, Jiahua has taken root in every corner of Yunnan, including Kunming, Yuxi, Qujing, Chuxiong, Dali, Lijiang ... with nearly 8 cake shops in front and back factories, accompanying everyone in Yunnan.

drop-dead gorgeous Jiahua Flower Cake

Jiahua makes the legendary flower cake delicious. After five years of continuous attempts, in the spring of 1991, the first pastry was born. After three years of adjustment, in 1994, it was finally determined that three full roses were needed in a cake. The standard of "Jiahua flower cake, three roses and one cake" was established.

It combines the essence of Yunnan's altitude sun and moon, picks edible rose petals that bloom at three o'clock in the morning, and is made by traditional techniques, giving you a unique experience. In 21, Jiahua Flower Cake became an instant hit at the 41st World Expo, and was known by the whole country and even the whole world. Since then, flower cakes have gradually become synonymous with Yunnan cakes.

Flower cake is a kind of taste bud, a kind of homesickness of Yunnan people, a kind of bond, and a kind of affection for people who love Kunming. Sometimes flower cake is not just a delicious food, it brings you thoughts from your hometown; Sometimes flower cake is not only a substance, but also an emotional sustenance.

early establishment, strict quality control and love of innovation. In the past, there were not many kinds of local cakes, and the competition was not great. The traditional cakes made by their family had a relatively stable taste, and the materials were sufficient. In addition, they often innovated, and the fruit shaved ice they ate at school tasted very good.

Jiahua was originally a small workshop. At that time, it seemed that it was taken by parents to play in the Grand View Building. I was impressed that I found a pastry shop from the smell of Keke in the lane of the old CPPCC, and the cake was really delicious. Later (in the early 199s), I found the classic advertisement "Baked in minutes, fresh in seconds" at the T-junction of Cuiyu Road and Huancheng Road in Palm Tree Camp, only to find that a shop was opened there, which was really the form of front store and back factory. I remember selling cakes of the day at 3: 3 every afternoon, and there were many people buying them. Back to the cake is packed in big plastic bags, 5 yuan a pack, minutes and seconds. Later, I began to make croissants, which are delicious and taste good, leading the trend of Kunming pastry industry. Later, croissants were in short supply, and many small workshops began to imitate them. Jiahua enlarged croissants several times and introduced croissants, which tasted as good as croissants, but the sales method changed from bulk to sales. At this point, Jiahua opened the road to fine packaging of cakes. Although you can still buy croissants now, you have changed the name of Gaodashang: Ode, but the taste and taste will never go back. Jiahua has always taken the road of innovation, leading the trend of Kunming cakes, from cream cakes to fruit cakes to fresh milk cakes and cheesecakes, with infinite scenery. I hope that while leading by innovation, I will not forget the original and keep some old flavors that Kunming people like. Come on [cake] [cake] [cake] [cake] [cake ]

It's a feeling, just like eating potato chips will buy children, and there are tofu pudding rice noodles in Desheng Bridge, and rice noodles crossing the bridge are all Jianxin Garden and Qiaoxiang Garden. Although the products of these brands are not the same as before, they will remember the previous taste when buying them, so the food is just so-so. Because there are shops everywhere, it is convenient to buy, and the taste is not as good as that of many classic shops.

This is the answer I got when I specifically asked my friends in Kunming. I hope you will be satisfied with it. Thank you!

judging from the commercial behavior, Jiahua pastry in Kunming is considered as a relatively stable enterprise in the development of local regional enterprises. On the growth process of Jiahua, it is a step-by-step process from a workshop in front of a store and a factory in the back. It is rare to see Jiahua's step-by-step transformation for so many years, with joy and occasional loss. After all, every time I pass by Jiahua, who specializes in gorgeous things, I will still recall the first time I bought it in line at the palm tree camp. Why is it so delicious? [Laughter ]

Later, there was a Jiahua selling shaved ice on Zhengyi Road, which must be eaten every week when shopping. Later, Jiahua cakes became less and less distinctive, or in other words, more and more products were produced to please tourists' enthusiasm for buying flower cakes. With the renovation and upgrading, Jiahua has now become a lady in a luxury car, not a girl next door familiar to old Kunming people, with no kind price and familiarity. I occasionally buy some cakes, but it's definitely not the kind that I like to find and buy from my heart, just on the way ...

But I think that if Jiahua doesn't need these local people's three melons and two dates in terms of business model, I estimate that the main income of the group every year comes from the sales of flower cakes in several tourist-concentrated areas.

As an old Kunming person who watched Jiahua go from "every minute comes out of the oven, every second is fresh" to today, just like the example I just cited, I was like watching my neighbor's little girl skip by, and suddenly I sat in the limousine on the corner and became a lady ... In addition to silently wishing you well for the rest of your life, I didn't even show interest in shaking hands, so I had to wait for passers-by from now on [Yi Ya]. If anyone in Jiahua saw it by, I would like to give you a suggestion: If I don't talk much when the market is cooking oil, it seems that it is difficult for the tourism market and related economy to recover in a short time. It is better to change our business ideas and dig deep into the local economic points by relying on several classic old cakes. The operation ideas are as follows:

1. Use the local media to launch a "search for the taste of the year" and collect the most popular Jiahua cakes from the whole people

2. From the media, the top five favorite tastes of Jiahua cakes collected by the media were used to vote for the top three (how to explode this is operated by a special operating company, so I won't go into details)

3. The enthusiastic citizens were exposed by the media and saw the news in the newspaper, and sent the earliest photos of Jiahua store they collected in that year. This news can push the first two activities to a climax, and the first three steps will be completed within two weeks. Then, the official announced that if an old customer provided photos of Jiahua's shop in those days, he could get the prize at the store (make a good plan, and don't fool people with a few loaves)

4. If the first three steps are completed, then we will launch the cakes with the top three votes. Note that the price must be close to the people, and then wait for a wave of nostalgia.

Above that, it is a plan to initially take root in the local market and cultivate deeply, and then everyone will have to live a hard life. Although the things in his house are really average, it is convenient to buy them by the neighborhood, for example. However, if there is another home, I will definitely not buy Jiahua. . .

People in Kunming don't necessarily like Jiahua, but they all trust it. As the most famous chain pastry shop in Yunnan, Jiahua is everywhere in Kunming, with standardized management and stable quality. Although Jiahua's food is not necessarily delicious and expensive, everyone accepts it when eating it. For those who buy it for convenience or give it away, I will definitely consider buying Jiahua first. If I pursue the taste, I will still choose other hand-baked pastry shops. Just like chain fast food restaurants and specialty restaurants have their own hobbies.