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Why does McDonald's create a "miracle" of 6 billion yuan when the largest catering group in China is only 3 billion yuan?

The largest catering group in China is only 3 billion, but McDonald's has created a miracle of 6 billion. Once the turnover of Huiyuan Juice reaches $3 billion, it is in danger. Coca-Cola has created hundreds of times the value of Huiyuan and stabilized the global market. China's mobile phone manufacturing industry, which accounts for 8% of the world's profits, is less than 1%. Apple has become a "hero" to save the American manufacturing industry.

Americans are smarter and better than China? No! The answer is simple: when China companies look for "capable people" to manage their business, Americans liberate management through "process" and copy business through process. For those companies that are ready to grow or develop, the advice of SME training leaders is: the strength of the company does not depend on the personnel, but on the process! First execute the process, then optimize it, and finally copy it!

In most small and medium-sized enterprises in China, this process is like a wild horse out of control, without management, without standard procedures. For example, it's time for the meeting and some people are not present. Anxious to apply for the money, the manager is not there and no one approves it. These materials were bought back, unqualified, and penalties were announced, and all parties refused to accept them. When two supervisors are in conflict, the boss must step forward, and so on. This kind of process problem is very common in many small and medium-sized enterprises and is dealt with every day.

the process is the norm for companies to do things, and the steps, order and procedures for doing things well will become chaotic. If we don't manage the process, it will be difficult for our business to improve efficiency. Due to the change of process, the complexity of organizational structure and the labor cost of enterprises are reduced, so it only embodies some advantages of process management.