I went to Shaoxing on business a few days ago, and I made an appointment for a drink with two old classmates who are brands in Hangzhou. When chatting, I mentioned that Hankyu's first store in mainland China just opened in Ningbo a few days ago. Think about how to configure the contents of Japanese-style commercial districts all day recently. I simply decided to stay in Hangzhou for one night, and the next morning I went directly to the high-speed train to take a quick look at Osaka, Ningbo, hoping to get some unexpected gains!

My impression of Ningbo must have been at least ten years ago. After getting off the high-speed train, I found that there was still a long way to go. Talking with the car master all the way, it's not far by car for about half an hour, and it will arrive soon. I'm used to the long-distance raids in Shanghai every day, and this 3-minute drive is nothing. Think about it as if everyone is so mean: after being abused for a long time at ordinary times, the general bitterness will give you something sweet ...... [covering your face] [covering your face ]

The high-speed rail that will return to Shanghai is scheduled for 4 hours, so I don't worry, just take a stroll. May be because of the new business, the master is not familiar with it, so he just parked his car at the crosswalk traffic light at the intersection of Hankyu Gate, scaring me to bother for him. "Is this ok?" Are you sure you won't be fined? " [Wipe the sweat] Directly on the picture. This is the gate of Hankyu, Ningbo, maintaining the consistent beige and dark gray style of Hankyu, Japan:

I thought about it before I came, and there is nothing to see in the conventional format and brand, mainly because I want to find two things that I am most concerned about at present: first, the richness and brand depth of the Japanese lifestyle format; The second is a new format with great characteristics and particularity, preferably one that has never appeared in China. After all, I didn't just look at this store from the perspective of Ningbo market and local consumers, but also found the freshest content from the perspective of commercial real estate industry! I wanted to go straight to B1F's Japanese life elements and contents as soon as I entered the door (all Japanese department stores and shopping centers are standard), but I didn't expect to be surprised by the content configuration of Osaka Express 1F: LouisVuitton, where a customer is waiting in line, and an orange Hermès that has been officially enclosed. The presence of these two door gods has basically decided the positioning and ambition of Hankyu in Ningbo: the most luxurious high-end life shopping center in Ningbo!

But after all, I have seen too many high-end shopping centers in Shanghai and at home and abroad. I just need to know the location of Hankyu. I am not interested in staying in 1F, and I will soon arrive at B1 floor. Just at noon, the popularity is very strong, and many food and beverage snacks have begun to line up. A glance at the past catering brands didn't cause me much surprise and excitement, but I have to admit the richness of B1 in Japanese lifestyle supermarkets and the taste configuration of catering food varieties. Of course, there are still some bright spots worth learning in individual space design and local design:

As a whole, there is a small bright spot in B1 living dining area. It is the pepper kitchen brand that designed an indoor double-layer structure, which looks good. But whether this design is helpful to business remains to be tested!

walked two rounds completely. There are many other catering brands, so I won't list them one by one. Generally speaking, there are many kinds. All kinds of snacks from all over the world, Chinese, Japanese, Korean, Thai, Western, sweet and sour. It seems that Hankyu didn't particularly highlight the performance of Japanese life catering in B1. However, for the business people around the project and the attraction of Japanese fresh food in large Japanese lifestyle supermarkets to cross-regional family flows, Hankyu has no problem in the content configuration and richness of BI! One of the biggest magic weapons of Japanese department store shopping centers is service, so a large circular service desk is directly set up at the intersection of B1' s catering, quality lifestyle supermarket and baby products. I left my suitcase here as soon as I came in. I have a good attitude and it's very convenient! [like] [yi tooth ]

ok, B1, that's it. I came with another main task, namely the indoor parent-child hot spring of "Rainbow Soup" on the 6th floor of Hankyu. I am ready to experience it for myself. Since it's on the 6th floor, why don't we just walk up the stairs one by one? It's for study! I didn't expect this visit, which really surprised me. After all, I heard a lot of negative information, such as "Ningbo Hankyu's opening time has been postponed again and again" and "Ningbo Hankyu's low-key opening". However, when I wandered around layer by layer, I found that this Hanshan was not low-key at all in brand content and lineup, in public space and in the content of market topics. Apart from dozens of luxury international brands and almost all the first-line cosmetics, it is not ambiguous in other domestic retail, family and business large-scale catering, living and leisure facilities. It can be described as dazzling, colorful and creative!

When I was approaching the sixth floor, I found that Hankyu had carefully arranged the whole IP exhibition of Japanese super-long anime One Piece in a huge air-lifting court in 3F/4F ......! [what] This direct picture is really pleasing to the eye:

I finally got to the sixth floor, thinking that I can finally experience my main destination, Rainbow Soup Hot Spring. But I looked left and right but I couldn't find it. There is really no way, so we have to ask for help from the security guard. As a result, Big Brother Bao pointed with his hand and said, "This is it ..." (Let's go directly to the picture, it's all tears ...):

After reading Hankyu, I thought: At any time, content will always be the most important key success factor of a shopping mall. None of them!

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I'm Liang Shi, a commercial mr. six who has been involved in the industry for 3 years without paying attention. Facing the golden career of the last round of life, the business of making money to support the family must be done! But I also want to do something personal. Start in Shanghai and look at the industry. Talk about new business things at leisure, focus on sharing, and don't look at it; Nothing to talk about business, focus on communication, just talk and don't do it!