The people of Shanwan, which is close to Hangzhou Bay, have been fishing for generations. Now they put on their shoes and go ashore, catching fish, shrimp and shellfish by themselves, making seafood to attract guests from all over the world, and forming a unique flavor with the unique cooking methods of fishermen. Seafood catering industry is becoming more and more popular in Shanwan village, and seafood hotels are also opening one after another. The more shops there are, the more crowded they are, and diners from all directions are flooding in.

According to Ding Jinhong, director of the Port Branch of Jiaxing Industrial and Commercial Bureau, there are currently 17 seafood hotels registered in Shanwan Village, and several others are in preparation and will soon open. Huang, secretary of the Party branch of the village, told the author that a seafood restaurant was opened in Shanwan only two years ago, but in just two or three years, the seafood restaurant here has become a climate, attracting diners from Pinghu, Jiaxing, Haiyan, Haining, Shanghai and Hangzhou, and the annual turnover has exceeded 20 million yuan.

In the booming business, Shanwan people who are good at understanding the wind and waves saw the crisis. Huang, who pioneered seafood catering, predicted that the ebb and flow of the tide was inevitable. To be invincible in the storm, the seafood in Shanwan is not only bigger, but also stronger. To be strong, we must implement brand strategy. Grasp the quality of seafood products, give play to the unique fisherman's flavor and build a brand image outside. So, with the help of Jiaxing Port Industrial and Commercial Branch, Shanwan Village began to register its own trademark and build a fisherman's catering brand.

In Shanwan Village, Huang Qixiang, the owner of Huanglong Hotel, is the first person to register a trademark. There are four trademarks in one note, namely Tangshan, Shanwan, Shanwan Huanglong and Zhapu Huanglong. This 14-year-old fisherman has been fishing in the sea for more than 30 years, with as many registered trademarks as those in those years. Lao Huang said: "Because people outside always talk about the seafood in Shanwan Village, I registered these words as trademarks." Since the registration of these four trademarks, the popularity of Huanglong Hotel has been greatly improved and its business has become more prosperous. The monthly turnover has exceeded 654.38 million yuan.

Huang Qixiang said: "Because we have our own brand, the quality of seafood is more refined, cooking is more diligent, service is more warm and thoughtful, and management is more standardized. I can't just have a brand and smash it myself. "

I heard that Huang Qixiang registered a trademark. At first, some shopkeepers were curious: what's the use of registering a trademark when opening a restaurant to sell seafood? Several large-scale seafood shop owners also deliberately found Huang Qixiang and asked what was going on. Therefore, the secretary of the village branch, Huang He, and the industrial and commercial personnel of the port branch gave them some explanations and guidance.

Huang told the owner of the seafood shop: "We should make seafood taste' earthy', but we can't operate in an earthy way. To standardize, to go up the stairs, to let everyone know, you have to register a trademark to brand. In addition, the fisherman's flavor of Shanwan seafood is also an intellectual property right. If you register a trademark and brand it, you can get protection. We can't let anyone follow the gourd ladle and steal our achievements. "

Shopkeepers suddenly realized that they took immediate action and registered their trademarks one after another.

I heard that Huang Qixiang has registered the Tangshan trademark. Shi, the owner of Tangshan seafood shop, blamed her poor consciousness. If she had registered the trademark earlier, Tangshan registered in Huang Qixiang would be her own. Shi said, "Now, I must register another trademark."

Huang excitedly said that by registering trademarks and implementing brand strategy, Shanwan people not only opened several seafood restaurants, but also built a characteristic industry that depends on the sea and eats the sea, an industry with great development prospects.