Yesterday I ordered a cup of iced American coffee at an Internet celebrity cafe. The reason why it is called an Internet celebrity cafe is because it has been recommended many times on Weibo, and almost everyone who comes to Changsha Coffee lovers who want to play will come to visit the cafe.
Because I haven’t had coffee for a few days and the weather is sultry, I wanted to drink an iced Americano to relieve my addiction. When I went in and looked at the menu, I found that it said Americano 20 yuan, and you need to add ice. After adding an extra 2 yuan, I immediately lost the desire to drink coffee, but then I thought about it, there were no other cafes nearby, and there was no Starbucks, so I ordered an iced Americano. It took about 5 minutes to prepare. They used a 200ml ice cup. I tried this 22 yuan Americano. It was not much different from other coffees. Maybe the coffee beans they used were not very good. There is no fragrance. I can’t figure out why there are so many local information bloggers recommending this cafe on Weibo.
1. Americano coffee with ice requires an extra 2 yuan, which feels very bad. It’s not that I care about the 2 yuan, but in the eyes of people who often drink coffee, the 2 yuan There is no need to add money. Everyone in the beverage industry knows that a freezer is necessary and will be opened almost every day. Don’t say that you bought a freezer specifically to make iced American coffee, so you have costs to bear. . Impossible, you still need to use ice cubes for so much iced coffee, and the cost can be slowly diluted and reduced. In the summer, so many people drink iced coffee. An extra 2 yuan will be repulsive to most people who like to drink coffee. If they go there once, they won’t want to go a second time.
2. Is the iced Americano worth 22 yuan? I personally don’t think it’s worth it. As a type of Italian coffee, Americano only contains espresso and water. Iced Americano just needs to add some ice cubes. It should be the lowest cost among all coffees. It is simple to make and has the fewest ingredients. Basically, it only takes one minute to make it, and the manpower and material resources are not enough to reach 22 yuan. Just like on the menu above, Americano coffee is generally priced at 17-20 yuan, which is the best, and should not exceed 20 yuan. Of course, if you want to say that pricing is a voluntary act between buyers and sellers, then I have nothing to say. However, I later inquired with people in the coffee circle. After this cafe became famous, there were no regular customers. Drinking like me once is enough. There are many people who never go again.
3. I observed that their cafe adopts a simple style (I took a photo before, but I deleted it by mistake.), and most of the decorations are made of linen. Many girls will like it better. The plants are well decorated and the indoor light is very good. These may be the standard features of cafes. It is this atmosphere that many people care about. But this cafe is in a residential area, which gives people a very friendly feeling and a sense of belonging, so I may consider opening a cafe in a residential building in the future, and I'm already paying attention.
Summary: I always feel awkward after going to this cafe. It took 5 minutes to make a simple cup of Americano coffee. If there are more customers and let them wait for so long, the customer will not be able to wait. Will you come again? Without stable repeat customers, this cafe is not far from closure. Furthermore, the pricing is unreasonable and has little appeal to coffee lovers to promote this cafe.
Later I thought about it, maybe it is in the business of new customers, and what it sells is the atmosphere and style of this cafe, and the coffee is not that important.