Carrefour jiefang bridge Store opened in 2004, which is the first store in Jinan and the third store in Shandong, with a business area of 24,000 square meters. By the end of 20021,it had been in operation for 17 years. This used to be the main place for Jinan people to shop and spend. It used to have unlimited styles, but now it has closed its shops and left a desolate place. In my opinion, the collapse of Carrefour is only a microcosm of the shrinking social real economy. There are many reasons.

1, online shopping has squeezed the living space of physical supermarkets.

In recent years, online shopping has mushroomed, occupying more than half of the trade market. Since Jack Ma founded Alibaba to open the era of e-commerce in China, online shopping has become a new common consumption mode. People used to go shopping in the supermarket because the things in the supermarket were cheap and fresh. Nowadays, people can choose all kinds of goods online, and even have an advantage over physical stores in terms of price. The operation cost of a big supermarket like Carrefour is very high, which requires site fees, staff salaries and management services. Under the impact of online shopping, business has become increasingly bleak. Many supermarkets turn from profit to loss. It is not only Carrefour that closes its stores, but also more well-known supermarket chains. It is the depression of the whole supermarket industry.

2. Express industry facilitates people's shopping.

With the rise of e-commerce, the express delivery industry has also developed rapidly. People can get what they want quickly by shopping online and delivering it to their homes by express delivery. After all, there are much more things on the Internet than in supermarkets. Emerging things affect the way people shop. More and more people choose to shop online. With the national supervision of online shopping, people are more and more assured about online shopping. Therefore, the express delivery industry has also accelerated the decline of physical supermarkets.

3. The COVID-19 epidemic has further impacted physical supermarkets.

The sudden outbreak of COVID-19 epidemic in 2020 affected everyone's life. As we all know, physical stores will be closed for three months in 2020. Many enterprises suffered further losses and eventually closed down. According to relevant statistics, from February to May, 2020, the number of closed supermarkets in China has exceeded 1000. Carrefour supermarket is also difficult to be immune to it, and it has been flooded by online shopping in the torrent of history.

4. Live delivery also impacts physical supermarkets.

In the last two years, live broadcasts have hit physical supermarkets. Many stars, county party secretaries and entrepreneurs sell a lot of goods through live broadcast. People's demand for materials is generally stable, so people don't need to go to the supermarket after buying things through live broadcast. Under the impact of live broadcast with goods, the operation of supermarkets is getting more and more bleak.