1. Light up life and warm up the moment. Shangjia joined hands with [Free Lunch Plan for Poor Children in Mountainous Areas] in New Year's charity activity (November 213)
In November 213, Shangjia Center held the launching ceremony of "Light Up Life and Warm Up the Moment" donation activity for free lunch together with "Free Lunch Plan for Poor Children in Mountainous Areas". Mr. wuyue, President of LVMH Group in Greater China, Mr. MathieuleBozec, Managing Partner of L Real Estate, Ms. Zhang Jia Jing, Managing Director of Shangjia Center in China, and Zhang Lunshuo, the Sunshine Idol, attended the launching ceremony of the day and made their own contribution to charity with their own practical actions. The activity starts on November 23rd and ends on December 31st on New Year's Eve. Every guest will shop in 1 yuan and Shangjia will donate to 1 yuan. So I hope to donate 2, school lunches for children in poor mountainous areas. After 4 days of concerted efforts, Shangjia held a New Year's charity party and donation ceremony on New Year's Eve on December 31st. On that day, we reached the wish of charity funding together, bringing the children the first warmth in 214.
2, Shangjia Supreme Club was elegantly unveiled, demonstrating the art and culture of genuine products (January 214)
The top invited membership club, Shangjia Supreme Club LClub, was elegantly unveiled on January 15th, and the private exquisite shopping experience designed for highly tasteful successful people settled in Shanghai, realizing their long-sought excellent taste and beautiful life. The artistic and cultural connotation of genuine products interpreted by LClub of Shangjia Supreme Club means genuine products art, classic inheritance, high quality and rare materials. The texture, craftsmanship and artistic charm of genuine products are embodied in the rare and unique personal collection, which endows the spiritual inheritance and moving plot, and the exquisiteness and purity pursued by luxury shoppers.
The design concept of LClub of Shangjia Supreme Club is the nobleness and elegance of customized interpretation design. On the one hand, it retains the French charm and makes people feel the rich heritage of French culture; on the other hand, it properly blends and strengthens the classical elements with modern materials and details. Special Italian marble with different surface textures, with lake blue embellishment, highlights the matching of titanium gold and walnut tones. The diagonal collision paving of walnut solid wood floor and marble complements the dynamic glass and lighting artwork "Flock" on the ceiling. Shangjia Supreme Club LClub covers an area of 5 square meters and has two independent VIP rooms. MontaigneSuite makes the high-end female VIPs who pursue their own tastes feel as if they are in Montaigne Avenue, which is lined with high-end fashion and jewelry shops in Paris. In addition to the independent dressing room and hairdressing area, there is also a spacious and comfortable dressing area where members can enjoy private shopping experiences and parties with friends and receive one-on-one guidance from fashion stylists. At the same time, in order to meet the needs of elite men's business negotiation and leisure, the OxfordSuite, which is full of king's demeanor, and the red wine cigar room, which includes the collections of five famous French wineries and famous producing areas in various countries, allow high-grade but low-key male VIPs to enjoy undisturbed interactive space.
Shangjia Supreme Club LClub is an invited membership system, and will serve 15 distinguished guests in 214. The clubhouse provides members with personalized exclusive services and butler-style boutique shopping guides, and members can enjoy top-level courtesy. Members can invite friends to accompany them and enjoy the LClub facilities of Shangjia Supreme Club, private fitting, new season preview of luxury brands and so on for free. In the clubhouse, curators will regularly present master works of art. Members can hold private dinners in the clubhouse. The clubhouse also invites Michelin-starred chefs to design exclusive LClubHighTea, and the open kitchen area will hold regular gourmet cooking courses.
3. Happiness is still "married" to romantic Shangjia (May 214)
Flower Wedding In May, Shanghai Shangjia Center brought the bride salon together with "Yi Zhou Femina", inviting the most beautiful brides in the city to gather in Shangjia Supreme Club, and giving the bride skin care and beauty salon, luxury wedding dress fitting and wedding small things to make classes for the new people in the sweet wedding season.
4. Lapin, the anniversary rabbit of Shangjia Center, appeared (June, 214)
Lapin, the anniversary rabbit of Shangjia Center, designed by JohnNollet, a Hollywood master of hair styling, appeared on the first anniversary of Shangjia. Shangjia Center specially invited the well-known illustrator Jiazhuang Xiaoke to create a series of fashion modeling and situational illustrations for Lapin, and collected Lapin fashion image design from netizens. Born on June 17, Peng Peng Lapin is of French aristocratic descent, his father is the conductor of the symphony orchestra, and he runs a winery himself. The elegant and fashionable Lapin image is loved by many netizens.
5. Join hands with DavidsonTsui to create your fashion Lapin (September 214)
DavidsonTsui, the invited designer of Shangjia Center, tailored a series of fashions based on DAVIDSONTSUI brand CONSTANCEKIDS for Lapin, the rabbit friend of Shangjia anniversary, and invited customers to Shangjia Center to personally dress Lapin fashion, and take photos with Lapin at the scene and print LOMO photos by printing beautiful pictures. At the same time, children's models of fashion blockbusters were collected for Shangjia fashion periodicals, and the selected models filmed a group of lovely fashion blockbusters for Shangjia Christmas special issue at Shangjia Supreme Club.
6. Enjoy French Excellence. The Golden Autumn Fayun Garden of Shangjia Center was elegantly unveiled (September 214)
The first Shangjia Golden Autumn Fayun Garden was elegantly unveiled on September 28th, 214, and lasted until November 2nd. The one-month garden activity was kicked off by the "RencontrewithL'Avenue Video Coffee" carefully created by Shangjia Center and the activity of creating fashionable Lapin friends. JEANGEORGES, a top French cuisine, sold high-end brands such as walnut bread, French kitchen professional brand Mastrad, royal chocolate Neuhaus, famous brand floral design flowers and fresh organic fruits and vegetables in shopping malls for the first time, bringing a dazzling array of handmade art treasures, exquisite taste food, warm and romantic home design. This autumn, Shangjia Center under the shadow of dreamy LED lights sincerely invites you to visit and enjoy the wonderful meaning of French style.
shangjia exclusive French implication: shangjia center was built by LVMH, the world's top luxury goods group, with the aim of leading the new shopping fashion in sync with the world and enhancing the shopping experience of high-end consumption. This time, Shangjia Jinqiu Fayun Garden was inspired by the traditional French handicraft art, and invited the famous illustrator Shih-en Hu, who not only made great achievements in performing arts, but also made extraordinary achievements in the art field. This time, he specially customized exquisite water cups and shopping bags for the hand-painted illustrations of Shangjia Center with Parisian fashion as the main body; At the same time, it has also gathered traditional French elegant lifestyle brands, creating an exclusive autumn and winter market with French luxury and elegance for the first time, which is a unique experience that metropolises seeking exquisite Paris life should not miss.
screen reproduction of Paris romance: Shangjia Golden Autumn Fayun Garden reproduces Paris fashion with screen. The beautiful love bred in the streets of Paris and Shanghai in RencontrewithL'Avenue video coffee collides with more updated romantic French meanings, just like being in the seventh art district of Paris and enjoying the fashion trend to the utmost.
create your fashion Lapin friends: shangjia anniversary rabbit Lapin is a French rabbit with elegance and fashion, and it has a wonderful and gorgeous style. From now until November 2nd, Shangjia Center invites you to choose and match fashions for Lapin in LG1 French Garden to create your exclusive fashion Lapin. Shangyue members can get exclusive customized fashion shopping bags by sharing activities in Weibo or WeChat circle of friends.
Eleventh Romantic Holiday: From September 25th to October 12th, Shangjia Center launched a full gift-giving activity for members of Shangjia Supreme Council and Shang Yue. Gifts include: COVA Italian fine chocolate, ECOVACS intelligent robot vacuum cleaner and Longchamp214 left bank and right bank series limited package. More members enjoy exclusive benefits, all on the left bank of the Seine.
7. The fashion blockbuster RencontrewithL'Avenue of Shangjia Center was released (October, 214)
Shanghai Shangjia Center L'Avenue joined hands with the NOWNESS team with all-round artistic creativity around the world to bring Shangjia's first fashion blockbuster? —《RencontrewithL’Avenue》。 In this art blockbuster specially launched for the China market, the famous French director NatalieCanguilhem, together with international supermodels Hao Yunxiang and AmberAnderson, staged a mutual pursuit of exotic love in Shanghai Shangjia Center, a top fashion gathering place. Memories were intertwined with dreams. From Paris to Shanghai, from Eiffel Tower to Shangjia Center, the hero and heroine shuttled between two parallel worlds looking for each other and finally met each other in Shangjia Center. Shanghai presented in the film is full of blurred colors of French romance, and Paris is also immersed in the oriental night. Time and space are like wandering in these two fashion capitals, which makes you appreciate the cutting-edge trends of fashion and art to the utmost. Perfectly, Paris and Shanghai, the two "extreme" capitals, collide and merge with each other in a delicate and subtle way, presenting a "Dejavu deja vu" sensory and spiritual journey to the world!
Rencontrewithl 'Avenue shows the all-round fashion charm of Shangjia Center in a unique way. In the pursuit of male and female protagonists, it sometimes shows Shangjia's creative vitality of leading fashion, sometimes creates an artistic collision between low-key splendor and avant-garde charm, and sometimes blends the oriental Zen and French lazy and amazing fashion attitude, so that you can be immersed in this legendary palace work. It is worth mentioning that the film leads the audience to shuttle through the proud brand stores in Shangjia Center, such as Dior, LouisVuitton, Prada, Céline, etc., which originated from the modern design atmosphere full of gorgeous art in the flagship store in Europe, making you feel as if you were in the beautiful Champagne Pavilion, witnessing the brilliant experiences of the world's first-line fashion brands here. Shanghai Shangjia Center makes luxury art no longer just linger in European fashion.
The director of this film is NathalieCanguilhem, who once worked for the French version of Vogue. At present, she is a fashion filmmaker, art director and stylist. NathalieCanguilhem said to this fashion masterpiece, "I just finished reading SpikeJonze's Her, and I like to make the whole love story show emotions and atmosphere. This is more fantasy than reality. " This time, she not only parachuted into Shanghai with her own shooting team, but also all the styling and makeup in the play were the most novel and avant-garde fashion dresses in autumn and winter, which were carefully created by NathalieCanguilhem and French stylists. At the same time, she also brought the soundtrack of the French music artist LizaManili, listened to the ethereal soundtrack in the film, and combined with the warm, charming and quiet and elegant Shanghai night in the picture, it was more like a beautiful dream.
Rencontrewithl 'Avenue can be viewed on all platforms of Shangjia Center.
8, Fun Shangwansheng Carnival is popular with the ghost horse elf "Trick or Treat" Shangjia (October 214)
During Halloween, Shangjia Center specially set up a mysterious gate and colorful holiday candy packages, and invited the children to play "Trick or Treat" in Shangjia. Funny clowns and magic performances are also prepared at the scene, and children from Xiaowen Music School and Golden Ballet Dance International Training Institute are invited to bring wonderful performances to celebrate the festival.
9, LESLUMIERESDEL'AVENUE, the first French Christmas lighting celebration in Shanghai
Adhering to the consistent pursuit of luxurious handicraft art, L'Avenue will take you to appreciate the pure French exquisite life and light up the first French Christmas lighting celebration in Shanghai. This Christmas lighting celebration will be officially unveiled on December 12 to light up the blessing of the festival. During this Christmas activity, Shangjia Center will open the charity project of "Little Baker under Great Love" to bring warmth to the disadvantaged children in China. At the same time, Shangjia Center has also carefully created fantastic colorful outdoor skating rink, Christmas market, full gifts in the whole shopping mall and many other surprises waiting for you in every corner, so that love will overflow the whole city this winter.
brilliant Christmas lights up the magic capital
On the evening of December 12th, 214, Shangjia Center will hold a grand Christmas lighting celebration. At that time, Shangjia Center will invite star guests to light up the Christmas tree decorated with bright light balls, and announce the official opening of "Colorful Christmas Aiyao Shangjia". Shangjia Center will also light up the LED lights outside the streamlined shopping mall. The whole building is dreamy and gorgeous, and the blessing of the festival will last until January 4, 215, bringing unparalleled luxury living art experience. At the same time, Shangjia Center will also bring a series of sensory interactive experience activities. Live DJ performance, wonderful interactive games ... There are surprises waiting for you in every corner of the mall. You will also have a chance to take a photo with Santa Claus, experience the Christmas wishes brought by the choir, and make your Christmas wishes in front of the "Love Wishing Wall".
Shangjia Center lights up the charity heart lamp
The philanthropic gift of Christmas aura opened the charity project of "Little Bakers under Great Love" in Shangjia Center. This time, Shangjia Center cooperated with the charity organization "Hai Shang Qing Bakery" to provide French baking courses for the disadvantaged children in China, so as to guide them to start an independent life. From December 12th, Shangjia Center will also invite the public to join in making Christmas gingerbread and selling it on the spot to raise money for these needy students. "Colorful Christmas, love to shine and be beautiful", so that children can enjoy the happy Christmas time and know how to give back to the society.
Colorful Market Deduces Unique French Christmas
The colorful Christmas Market in Shangjia Center ushered in a special week for unique French life, inviting authentic European brands to settle in. Present a dazzling array of handmade art treasures, exquisite Christmas food, warm and romantic home design, lovely and interesting children's products, truly reproduce the elegant French life and create a refined sensory experience. At the same time, the Christmas special activities of Shangjia Center also kicked off with the market. At that time, there will be a live performance by children's choir to convey Christmas affection with ingenuity. While shopping, there are romantic surprises waiting for you to discover.
From November 21st to January 5th, Shangjia Center lit Christmas celebrations. From full gifts to limited special offerings, there were surprises on every floor. Specially launched for Shangjia members, the "member exclusive" full gift benefits include Dior Christmas perfume gift box, BurberryLONDON patent leather coin purse, iPhone6 and so on. In addition, more members enjoy exclusive benefits, such as courtesy of China Merchants Bank and Bank of Communications, all in Shangjia Center. Shangjia Center sincerely welcomes the public to actively participate and share with Shangjia on Weibo and WeChat.