Highlights of Restaurant Dragon Boat Festival planning 1 1. Promotion theme
Taste the traditional Dragon Boat Festival and experience the colorful life.
Second, the promotion background
The annual traditional festival Dragon Boat Festival is coming. At this time, people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats.
Third, the purpose of promotion
Use the Dragon Boat Festival to create a festive atmosphere and attract customers. Promote sales and reduce inventory. Enhance the brand image. Make manufacturers, consumers and supermarkets achieve a win-win situation. Strike at competitors.
Fourth, promote products.
Zongzi and its related products (such as glutinous rice, bacon, red dates, red beans, peanuts, etc. ). cooked food. Drinks and drinks. Household daily necessities (such as mosquito repellent, summer mat, fan, etc.). ) commonly used in summer. Some household appliances (such as air conditioners, refrigerators, etc. )
Verb (abbreviation of verb) promotion target
All consumers
Sixth, the promotion time.
Three days from Xx to xx.
Seven, publicity content:
1. Get the wormwood free of charge with the receipt.
Activity time: 8: 00 am to 165438+ 0: 00 am to xx.
Venue: at the entrance of xx supermarket
Activity content: On the morning of xx, at the gate of suguo supermarket, consumers can receive wormwood for free with a small ticket (unlimited price), and each ticket is limited to 2 sticks of wormwood.
2. Zongzi Shooting Competition
Activities: From 4: 00 pm to 7: 00 pm on xx to xx, in front of suguo supermarket, customers who spend more than 65.438 million yuan at one time can take part in the Zongzi shooting competition with small tickets.
Activity mode: each person can get 5 darts with the receipt. Take part in the shooting of zongzi at the designated place (there is a venue store in front of the shopping mall), and those marked as "bean paste" will get one of these zongzi. Shooting is "meat dumplings", that is, I got one of these dumplings.
3. Field promotion
Activity mode: free goods, how much to send when shopping is full, special products, discounts, etc.
(1) Some cooked food products like zongzi can be promoted through free tasting.
(2) Some daily necessities used by families can distort special prices and discounts.
(3) Like drinks, they can be sold in bundles.
(4) Give as much as possible to some large items such as home appliances, with special prices and discounts.
Eight. Related publicity
1. Before promotion, issue the promotion slip.
2. Put up shop posters outside the supermarket.
3, in the supermarket, the use of pop, radio publicity.
4, all kinds of personnel related publicity.
Highlights of Dragon Boat Festival planning in restaurants 2. Time
May 26th June 10
Second, location.
Xx restaurant
Three. Goals and objectives of the activity
1, let customers know about xx Grand Restaurant, and dispel customers' concerns about consumption grade.
2. Enrich the atmosphere of traditional festivals and stimulate family consumption.
3. Develop existing site resources and mobilize business potential in a short time.
4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.
Fourth, public goals.
It is suitable for family, relatives and friends during the Dragon Boat Festival.
Verb (abbreviation of verb) configuration
With the consumption level of Qiyang restaurant becoming a high-end restaurant, the happy family Wanxing is unique in advertising, and its activities are unique and refreshing, creating a warm and warm atmosphere on the festival.
Sixth, the combination of promotional activities.
1, the housekeeping department adopted the business strategy of sending food and beverage coupons, and opened the room in cash 1 to send food and beverage coupons to 20 yuan.
2. The Food & Beverage Department carries out the following promotional activities in the name of Happy Dragon Boat Festival and Reunion.
1), food city price 10 yuan, xx buy one get one free pure beer.
2) 20% discount on food in VIP room. If you spend more than 300 yuan, you will get a coupon to 20 yuan, and you will get a ktv performance in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).
3) With the Dragon Boat Festival culture as the content, launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book a group banquet to send to ktv in the afternoon. And launched several special Dragon Boat Festival dishes.
4) In this series of activities, we must grasp the principle of authenticity. Family dinners and gatherings of relatives and friends are the main tourists at this stage. Then the products of the restaurant should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, large in quantity and moderate in price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef level of the restaurant and promote the establishment and promotion of the restaurant image brand. This is the main purpose of this marketing and the theme project in this activity.
3、ktv
A) Open an evening consumption and send food and beverage vouchers to 20 yuan.
B) People who spend more than 300 yuan will be sent to the afternoon market to pack a room and send a pot of tea.
C) Those who spend all their meals in 400 yuan will be given a ktv lunch box (including a pot of tea).
4. Sauna Center
Full set of 300 yuan.
Send food and beverage coupons all over 20 yuan.
Seven, the effect analysis of marketing activities
1. This planning embodies the overall marketing idea of xx Grand Restaurant (that is, to be popular first), so that customers dare to enter the restaurant for consumption, and the service facilities of the restaurant are recognized by customers. The preferential treatment for family, relatives and friends during the Dragon Boat Festival can better reflect the restaurant's sincerity to customers.
1. The sales targets of all operating departments of the restaurant are inclined to the catering department, and the popularity of catering is promoted through departmental linkage.
This activity will make customers leave many beautiful and sweet memories and deepen their understanding of xx Hotel.
4. Through the marketing plan, the target should be: guest room 65438+200,000 yuan/day, catering 1 10,000 yuan/day, ktv3 3,000 yuan/day, leisure center 65438+200,000 yuan/day. A total of 37,000 yuan/day.
VIII. Budget and Advertising Planning
1, 50 banner advertisements on main roads in xx county. The cost is 3500 yuan. General manager x is in charge.
2. The mobile phone mantissa in 2.xx county is all covered by the carpet SMS of 6, 8 and 9 users. It is estimated that 5,000 articles will be distributed, totaling 500 yuan. Manager x is in charge.
3. Hire a special publicity vehicle to promote the whole city 10 days. The fee is xx yuan. General manager x is in charge.
4. Advertise all taxis in xx county. The cost is 1000 yuan. Minister x is in charge.
5. Organize employees to take to the streets for training and distribute publicity materials. 300 yuan. Manager x and manager x are in charge.
6. Make 400 consumption volumes at the cost of 50 yuan. Xx is in charge.
Highlights of Restaurant Dragon Boat Festival Program Planning 3 I. Promotion Form
1.xx Restaurant has launched three novel healthy glutinous rice balls since May 18 (prices to be determined): (General Manager X is responsible).
(1) jiaozi, green tea and bacon: clearing the throat, benefiting qi and nourishing face.
(2) jiaozi with red bean paste and alkaline water: cooling and relieving summer heat, promoting digestion and invigorating the stomach.
(3) glutinous rice and mushroom dumplings: clearing away heat and toxic materials, dispelling wind and dredging orifices.
2.xx restaurant plans to launch a series of healthy special dishes at the same time, with obvious physical fitness effect as a selling point to promote to customers.
3.xx Restaurant plans to launch the activity of "Taste fragrant zongzi during the Dragon Boat Festival to get rid of illness and protect health" in combination with traditional customs.
Second, store decoration, atmosphere
1.xx There is a display stand in front of the restaurant, which will publicize and sell exquisite zongzi and Cordyceps cakes.
2. Decorate the facade of the restaurant with sachets and wormwood, and decorate the floor with balloons of various colors.
3. Make exquisite leaflets and posters for distribution and posting, so as to expand influence and guide guests to spend.
Third, advertising.
1. Publicity leaflet (produced by artists and completed before 16)
2. Newspaper advertisements (the marketing department is responsible for advertising in Nanshan Daily and Evening News at the end of May and the beginning of June)
3. Poster making (the artist is responsible for designing and making color spray drawings, and posting them on the front of the lobby column with KT board, which will be completed before 16).
Fourth, promote the division of labor.
1. Chinese food marketing department is mainly responsible for distributing leaflets and cooperating with other departments.
2. Chinese food service desk is responsible for personal reservation.
3. The hotel marketing department is responsible for the reservation of regular customers and agreement customers.
4. Manager 4.xx is fully responsible for promotion and reservation.