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, operational dry goods

How to operate?

, operational dry goods

How to operate the 5 types of seed users that can attract new users: 1. Geeks and Enthusiasts: Description: Severe enthusiasts in various vertical fields are widely found in various types of hardware and physical commodities.

Characteristics: Curious, like new things, and like to express opinions. If the product really surprises them, they will be very willing to help promote and recommend the product.

Operational ideas: Understand and respect them again, first turn yourself into a class enthusiast, integrate with them, and then communicate and make breakthroughs one by one.

2. People with extremely high demand in certain aspects: Note: For example, the earliest batch of core users of Didi Taxi are programmers who often work overtime in Zhongguancun, Beijing, and their demand for taxis is very high.

Operation idea: Locate a group of users with similar "pain points and very strong needs" and directly introduce products and solutions to them.

3. Members of top companies and organizations in the industry: Description: Industry benchmark type. There are similar benchmark companies or organizations in many industries and fields. Let this group of people become users and endorse it.

Operation ideas: There are two ideas: C-side and B-side.

To start with the C-side, for example, find one or two "trustees" within the corresponding company who fully recognize the product and value, give them a limited invitation code, and let them invite users within the company.

Starting from the B-side, it is mainly done through similar sales and BD methods with a low profile and full service.

4. Small and medium-sized V: Characteristics: ① Have strong professional knowledge and output ability; ② The current popularity and status are not that high, the degree of cooperation is higher, and they are more willing to invest time to grow together.

Operational ideas: Make use of "grabbing emotional benefits with both hands" to maintain emotional connection with them, and continue to provide them with more attention, prestige, benefits, etc. to stimulate them.

5. Student Party: Characteristics: ① Plenty of time, enough time and interest to "try new things"; ② The economy may not be abundant, and it is easy to be impressed by "small favors"; ③ The crowd is highly concentrated, and the influence is large in a small area.

Operation idea: Find the "universal rigid needs" of certain student groups, including food, phone bills, traffic, movie tickets, etc., and acquire users in such a "simple and crude" way.