1. Determine the theme

Teach experience: to teach the information technology of the industry or analyze the main contents of the industry development, and introduce your own products and services

Interesting stories: to convey the product experience and tell the product story in the form of storytelling, Interesting things, everyone will take the initiative to help you recommend

hot hype: skillfully integrate current hot news into our articles

product promotion: the key lies in knowing the selling points of products or services, arousing readers' appetite with unique ideas, attracting consumers to read on, and making clear the benefits to consumers

2. Title

(1) suspense style: it can also be called questioning style. The core is to ask a question and then ask yourself and answer it around this question. For example, "can humans live forever?" "What brought her back to life?" "Psoriasis, can it really be cured?" And so on, by asking questions to arouse the topic and attention to make this way of advantage. However, we must master the temperature, the first question should be attractive, the answer should be in line with common sense, and we should not be trapped by ourselves.

(2) Story-telling: Tell a complete story to bring out the product, so that the "halo effect" and "mystery" of the product give strong hints to consumers' psychology and make sales inevitable. For example, "12 million can't buy secret recipe", "magic plant insulin" and "Indian secret". Telling a story is not the purpose, but the product clues behind the story are the key to the article. Listening to stories is the oldest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing.

(3) Emotional expression: Emotion has always been an important medium of advertising. The emotional expression of soft text can of course make people connect with each other because of its large amount of information and strong pertinence. "Husband, you can't quit smoking, wash your lungs", "Woman, your name is an angel" and "To those young people who are fighting acne". The biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers, so "emotional marketing" has always been a panacea for marketing.

(4) Intimidation: Intimidation soft text belongs to anti-emotional appeal, emotion tells beauty, and intimidation directly hits the soft rib-"hyperlipidemia, a precursor to paralysis!" "God, bone hyperplasia kills people!" "washing blood washes out a bucket of oil." In fact, the effect of intimidation is more memorable than praise and love, but it is often criticized, so we must grasp the degree and not overdo it.

(5) Promotion style: Promotional soft articles often follow up when the above-mentioned soft articles are effective-"Beijingers snapped up * * *", * * *, and sold like crazy in Hong Kong ","Out of stock for three times a day, a manufacturer in Xidan is in an emergency "...............................................................................

(6) news style: the so-called event news style is to find a source for propaganda and write it in the way of news events, so that readers think it is like an event that just happened yesterday. This style reflects the technical strength of the enterprise itself, but it warns that the copywriting should be combined with the enterprise's own conditions, communicate with the planning more, and don't write arbitrarily, otherwise, most of it will have a negative impact.

3. Take materials

and modify other people's articles into your own articles. The main topic of the articles remains the same, just modify some details, and then add your own feelings and ideas.

To put it simply, the patchwork method is to piece together several articles into your own articles, sort out their own opinions, and then integrate them into one article to become your own.

case method is to write out the cases that you have experienced personally, and then add your own analysis, feelings and evaluation.

summary method, which analyzes and summarizes your own cases, hot current affairs and other people's cases and becomes your own things.

Three basic forms of soft writing

Having said that, let's talk about the formal classification of soft writing, which will help you organize and write soft writing effectively.

1. For the media.

to explain, the term "targeted at the media" here refers to the news or public relations draft that is specially pushed in the media. Usually this way is to carry out news hype when there are major events and activities. For example, website launch, new product release and so on.

The form of expression of this article is basically the traditional news form. In writing, pay attention to the news value of the event itself, and try to connect with some hot events or influential platforms in content. For example, a new product concept, a new website model, so-and-so celebrities participating in the investment and so on.

in terms of media selection, it is mainly based on various news media, especially industry news media.

2, for the industry.

by targeting the industry, we mean targeting the users in the industry. For example, IT websites are aimed at people in the IT field. If they are industry websites, they are aimed at people in the industry circle. Generally, this kind of article is mainly to expand the influence of the industry and lay a brand position.

Compared with the first article, this article has more forms of expression and different writing points. Here are five most common topic types.

a, experience sharing.

B. Exchange of views.

C. authoritative information.

D. Third-party comments.

e. interviews with people.

3. For users.

this article is the most commonly used one, which refers to the article that directly faces the end users. The main function of this kind of articles is to win users' goodwill, increase users' trust and even guide users' consumption behavior.

There are various forms of expression of this kind of articles, but there is only one basic principle, that is, to give priority to users' needs and to be readable. The following lists the theme types of the six senses.

at the end, I'll emphasize two points for attention.

1. Don't be too soft.

As mentioned earlier, a good soft article should be an article that is very valuable to users by removing the part to be promoted. Never write a soft article as a pure "soft article", you can't find anything valuable except promoting your products throughout.

2. Use your brain for reference.

Many friends are very smart. Sometimes when they can't find a suitable topic, they will learn from other people's articles. This is absolutely true. But when learning from it, you must not copy it mechanically, at least change other people's words and ideas into your own. I once read a very classic article, which collected 1 promotion methods. As a result, in this article, the author saw at least dozens of plagiarized works, basically only changing the title, and then directly copying other people's content.