Fried chicken is a popular delicacy with a huge consumer market. According to statistics, in the domestic market, a new fried chicken restaurant opens about every hour. Its popularity is evident. High popularity also means that it faces huge challenges.

Competition, so how to run a fried chicken restaurant well?

1. Make good site selection: When opening a restaurant, the initial site selection is a very important matter. The same is true for fried chicken restaurants. A good site selection will provide great convenience for future business activities. Generally speaking,

, whether it is a new store or an old store, marketing and attracting traffic always revolve around the entire business process, and sometimes we even need to do certain paid promotions. If the location is located in an area with good traffic, it will save money.

A lot of cost and effort 2. Decoration design: Store decoration is also something that needs to be carefully considered in the early stage of opening a store. Because fried chicken is a type of fast food, the decoration colors should be bright and bright. It is not advisable to use gloomy or opposing colors. It is best to use

The simple decoration style gives people a clean and comfortable feeling. Try to use warm and bright lights. According to research, bright lights are more conducive to increasing the table turnover rate. At the same time, the brand elements, themes and logos should be appropriately highlighted in this decoration.

It can also be used to carry brand concepts and some popular culture.

3. Product taste: When opening a restaurant, taste is always the first priority, and fried chicken is no exception. Although the chicken products themselves have the addition of ingredients, the taste will not be too bad, but you want to make them outstanding and unique.

, it is not an easy task. You need to start from the ingredients, marinating, frying, sauce powdering and other aspects, and carefully control each link. Outstanding taste can make the product more recognizable. Small restaurants should still

Understand the hard truth that product is the core. Any gameplay must ultimately return to the product itself.

4. Service quality: Service is one of the three important elements of operating a restaurant, and it includes many aspects. The service of a store with healthy development and careful management will not be too bad, and customers can also interpret the service of a store.

A lot of information, especially chain brand stores, good service can give customers a better dining experience, increase return rates, and also allow customers to better remember the brand.

5. Marketing planning: Although the catering industry has a huge market, it also faces great competition. Doing good marketing is very important. Whether online or offline, you need to plan some activities regularly, such as full discounts, discounts, free orders, etc.

, you must make full use of holidays and have a certain sense of innovation. Usually creative planning may yield unexpected consequences.

6. Promotion and drainage: A large part of store marketing planning is to attract traffic and publicity. In addition to traditional offline promotion methods, online drainage has become a more efficient way. Consciously understand online communication and support good people.

Internet sense, making full use of social fission and Internet pop culture, will be of great help to online promotion. In addition to accumulating private domain traffic, public domain traffic must also be utilized. Now the catering industry cannot do without opening stores online.

Understanding and mastering platform rules and even algorithms have become skills needed to open a successful online store.

7. Control of details: Catering belongs to the service industry. When it comes to service, we have to mention details. Usually the best service is often reflected in the details and reflected in reality. It is not only reflected in the words and deeds of the service staff, but also in the store.

The various processes and hardware facilities in the store should also reflect the service awareness, such as: mini programs or seat scan code ordering, various safety indicators, seat matching in the store, dining-related items on the dining table, humanized

Package settings, etc., everything needs to be organized around a good look and feel.

Everything needs to be centered around a good look and feel.