The traditional physical store is a dead object, and it is only regarded as the carrier of transaction, sales, product display and service. This kind of physical store will be under increasing pressure, but which kind will be eliminated and die first? We have summed up a few. The first one is that it does not provide value, for example, simply buying and selling to earn the difference. This kind of store is of no value in the commercial link, because it does not increase and change the commercial circulation link, and this kind of store will definitely die!

The second kind of storefront lacks cultural connotation and service as the carrier, and this kind of storefront will also die. For example, you see that many tea houses, cafes and clothing stores now regard the front end as the sales and transaction service of products, and at the same time, there is a back-end area to make it social. Now many people call this area the human resource bank of physical stores! If your physical store doesn't have the function of socialization, this kind of physical store will definitely be eliminated!

The third type of storefront is that there is no system behind the storefront. What is behind your storefront? If you are behind your store, you must be dead. There must be systems behind your store, such as supply chain system and service system. Let's make a simple analogy! The physical store is a real one, so are there some virtual protective layers around this real one? For example, brand, personalization, self-media resources, online, social fission, system, take a look at these are what your physical store should have. Sometimes, physical stores don't just rely on a single product to make a difference, so what do you make money from? What does your income model depend on? Do I still rely on this system? Come and finish it!

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the law of business development is changing.

first of all, the most important reason is: too much competition!

Nowadays, many people ask what small businesses do, and more than half of them have the first thought of opening a shop.

most people can't think of any other way to make money except opening a shop.

this is a person who is ready to start a business, which is considered as a person who is ready to enter the market.

I read on the Internet that at present, more than 71% of the physical stores in China don't make money, and 81% of them will close down within one year!

why is this happening? Because of competition. There are too many people opening stores. And the internet, then the competition can be described as tragic.

in recent years, customers have changed even more! Are customers getting more and more diligent or "lazy"? Think about it: Are there more and more people shopping online or fewer and fewer? Are there more and more people ordering takeout or meals, or are there fewer and fewer people?

Are there more otaku and otaku, or are there fewer and fewer?

The high efficiency of the Internet will make people more and more lazy!

people will choose what way to solve their needs faster and more conveniently!

It's different now. Customers have a choice. They can buy anything without going out.

ma yun said: the poor take a bath, but the rich brainwash! Cattle have farmed all their lives, and no field belongs to cattle; Working all my life, no career is my own. This society, diligent feet, will never catch up with the wisdom of the brain! If you want to make your eyes high, your thoughts deep and your wealth thick, please keep up with the successful career and environment! Do the right thing to win a game, and win a lifetime with the right person! There must be a reason why a person has not succeeded at the age of success! If you continue to stay in the past environment and use past ideas and practices, you will definitely only get past results! If you want to break through, you must change the environment, change your thoughts and actions through the environment, and create a new generation of Internet business opportunities, which will be an unprecedented business opportunity and a business opportunity that will change everyone!

according to the current situation, restaurants, fruit and vegetable stores, convenience stores and service stores are the least likely to be eliminated, and these e-commerce companies cannot be replaced. If drugs and cigarettes are released, pharmacies and cigarette shops will also disappear in a large area.

in fact, most of the physical stores we can see now are basically offline industries that will not be eliminated for the time being, but it doesn't mean that all stores will exist. It just means that there will always be physical stores in this industry, and the survival of the fittest will always exist. The physical stores that have been eliminated in a large area can be completely replaced by e-commerce, and the products are highly standardized, such as electronic products, digital products and books.

Nowadays, the competition in all walks of life is more intense, and no industry is easy to do. Even if many industries are not affected by too many online shocks, it is still increasingly difficult to do, such as catering. The bonus of a new segment is fleeting, and it is no longer as good as in the past. It is easy for anyone to get a piece of the action.

So, if you don't want to be eliminated, first ask yourself what features and services I can provide to consumers. What pain points can I solve? Why can I stand more steadily than others? If you have something that others don't, you won't be eliminated.

I think it's the stores with experience that will definitely not be eliminated. For example, if you have a haircut and take a bath, no matter how well your Internet develops, you can't say that you will take a bath online. You may cooperate with online publicity and advertise, but you won't say that you will be eliminated.

There is also a service type. Although the Internet is convenient now, there are also many problems, that is, the service can't keep up.

2119 is the bonus year for offline stores.

1. CCTV has reported that online and offline integration development; "social new retail" to become the mainstream of business model;

2. Ma Yun once put forward the concept of "new retail", and this year is the landing stage of new retail. For example, some time ago, "Gathering" went public, and pieces of new retail blossomed and continued to be implemented; At the end of 2118, Ma Yun also proposed "online and offline global marketing", that is, the online continues to extend to the offline;

3.2119 is a hot year of "community group buying", which further shows that the online community extended to the offline community store and became a community group buying.

so there are indications that physical stores will only get better and better. However, many people's physical stores are a large number of tide of closing stores and losing money.

It shows that the business model of physical stores run by many people has completely failed to adapt to the development of this era.

for example, where do the customers come from, such as sitting in the store and waiting for customers, recruiting employees to take care of employees? I don't know. Where are the customers going? I don't know, in short, I can't stick to customers; My body is not idle from morning till night, but I don't want to empty my head to think about strategies; Can only rely on products to earn the difference, the profit model is very single, and so on.

In a word, the operators of traditional physical stores can't integrate their own stores from offline to online, and they have no profitability, employees, customers, partners, distribution, integration, group purchase, group competition, membership management system, WiFi management system and digital shelves. In short, there is no system for transformation and upgrading. # Social New Retail #

# Physical Store Fission System Method #

If you are purely an entity, it is suggested to start with aspects that cannot be solved online, such as haircuts, accommodation, meals, etc. You can also combine Tik Tok, Aauto Quicker and other media platforms to drain offline, which is also a big trend in the future. In the future, the days of traditional e-commerce and traditional entities will not be too easy. I am a Taobao women's dress and I am also seeking transformation this year

. I am an entrepreneur in Shenzhen, mainly an authorized dealer in Beijing Tongrentang, expanding all channels and hoping to cooperate with physical stores.

physical stores won't disappear, but now the operating costs are rising. Some physical stores have been replaced by e-commerce. What will not be replaced? Which customer experiences are your unique advantages?

every time I see the words "physical stores are eliminated", I am always surprised: Are we really going to be unable to enjoy shopping any more? The answer is definitely not! Some shops with no experience, no features and no fans are inevitable to be eliminated! All the surviving shops must have a label that customers can remember firmly. For example, this shop is the most professional shop and the largest fishing gear shop in the city! This store is the largest little women's clothing store in the city! Remember, in the future, there must be a physical store that must be first or only! And try to be the first in the market segment! If you can't be the first in the country, be the first in your region! If you can be unique, then you will wait to count the money!

Every industry has its advantages and disadvantages.

Similarly, there is no absolutely good business to do, and there is no absolutely difficult business to do. Only operators who do not know how to satisfy consumers and solve their needs, after all, physical store management has been in existence for thousands of years since the establishment of a commodity society, and it can stand the test of history without being eliminated.

And what you said about doing good business in 2119 will not be eliminated. Personally, I think so.

To be a physical store with new ideas, innovation is a necessary self-innovation in every industry. Just take the traditional catering industry as the food, and we have to eat it every day. Now that the business is developed, not to mention the catering industry, every city has a food street, food city and so on. Think about how you can win the trust of customers in these thousands of competitors. The answer is innovation, which is different from others' tastes to attract consumers.

A physical store is no longer just a place for business and display, but more importantly, a place for businesses and consumers to communicate with each other, so that customers have a sense of belonging. This is the characteristic that a physical store should have. Nowadays, many businesses just regard physical stores as sales places.

thirty years in the east and thirty years in the west, online stores will decline one day.