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Get to know past lives in Ma Yili.
Past life: After the overall relocation of Lijiapo village decades ago, it was a barren land with criss-crossing ravines and thorns.
Contemporary: make rational use of natural platform topography, gully landform and the old cave courtyard left over, integrate into Guanzhong folk culture, and create many folk culture experience parks connected with the neighborhood.
Achievements: It receives more than 6 million tourists from home and abroad every year, surpassing Huashan Mountain, Terracotta Warriors, Huaqing Pool, Ancient City Wall, Famen Temple and other famous scenic spots in Shaanxi Province, and becomes the first in the tourism industry in Shaanxi Province.
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What makes you so successful?
Cultural support
No matter what kind of leisure agriculture you are, "culture" is the essence! Mawei Post Station is a concentrated expression of Mawei's historical, social and cultural characteristics, an incisive part of Guanzhong's local culture and folk culture, and a supplementary resource in cultural tourism. It is planned to restore 16 old cave sites and collect more than 20,000 old farm tools and daily necessities.
Many tourists said: "Traditional folk customs are gradually disappearing. Many old things have been seen when I was a child, but I can't see them when I grow up. They are all here. " "You can also visit the imperial concubine's tomb and Huangshan Palace. ""It's very close to the city, which is very convenient. " ...
The construction of Mawei Post Station is mainly based on "ancient post station culture", which combines "farming culture and folk culture" with four historical backgrounds:
1, Taoist culture in Huangshan
2. The beautiful love story between Yang Guifei and Tang.
3. Describe the legend that Mawei originated from the famous Eastern Jin Dynasty and built cities and towns in the form of clay sculpture.
The first post station in Chang 'an is located in the west of the ancient Silk Road.
(b) Food-diverse, delicious and safe.
It is particularly popular in Mayiyi Folk Snack Street, which is one of the profit points. It is reported that the annual profit of sheep blood in powder soup can reach 3 million, and the daily turnover of yogurt shop can reach 290 thousand. According to the online data, the annual turnover and other income of Ant Post catering industry reached 654.38+0 billion, reaching the business level of a medium and large shopping center.
God, the charm of traveling in the country is really eye-opening! As can be seen from the data, good food is the driving force for horses to move forward.
1, the principle of food: "Good food comes from good materials, and good materials come from conscience."
Visitors can rest assured to enjoy delicious food here, because "food safety" has always been the top priority of the Mayiyi Chamber of Commerce.
Establish a green supply chain from "food raw materials to dining tables" to provide tourists with a green, hygienic and safe dining environment to meet the needs of tourists. The ingredients are also collected by the Chamber of Commerce and supervised by the Food and Drug Administration.
For example, ingredients don't stay overnight. In all snack bars, the village regulations prohibit the use of refrigerators to ensure the freshness of ingredients.
2. Refined overbearing management
The word "exquisite and overbearing management" is enough to show the attitude of management. The management stipulates that catering service personnel should hold health certificates and gfd should be clean and tidy. Faced with food, they need to wear masks, and the appearance of food and the nails and clothing of catering staff have specific standards ... If they do not meet the requirements, they will be slightly punished or suspended for rectification.
For example, there is a surprise inspection team. If you find flies in the business, you will be fined 5000 yuan. Visitors are welcome to report, and the reward for successful reporting is 100 yuan.
For another example, the Chamber of Commerce sent people to various stores for surprise inspection. If the dishcloth in any store is screwed out of the black water, it will be fined on the spot 1 ten thousand yuan.
Moreover, insist on checking the quality, weight and taste of food from time to time, so that tourists can eat and buy with peace of mind. Look, the meticulous degree of management can be described as finding fault in an egg.
3. How many kinds of snacks does Ma Weiyi have?
According to the requirement of "one store, one product", we deal in hundreds of kinds of foods, such as sheep blood powder soup, noodles baked in Liquan, dried and fresh guokui, Guanzhong stir-fried dough, imperial concubine cake, Polygonum multiflorum Thunb, Yun Yun steamed buns, Ejiao osmanthus and ebony juice ... How can we satisfy the taste buds if we don't come several times?
4, "food" is of course delicious! See what the tourists say?
Ma has a special person in charge of food taste, and does not regularly taste and evaluate it. Look, someone is guarding the gate ahead. Will it taste bad?
⑶ Brand
Brand is more important than anything else. According to investor Wang Yongxin, Mawei Post Station is not only a historical place name, but also a folk culture experience park in Xingping. He is making Mawei Post a commercial brand.
Now, every merchant in Mayiyi has a sense of honor and loss, and everyone is working together to maintain Mayiyi's brand. The success of "Ant+"investment outside the province depends on such standards and brands.
Supported by culture, with food as bait and brand as the leading factor, Ma, as a model of rural areas, has a lot to learn, and has won the favor of tourists with its unique business model.