It is understandable that many operations personnel think that copywriting work is worthless. Today is an era of rapid development of the Internet, and everyone has the opportunity to become famous overnight.

Which one, Guo Meimei, Sister Feng or Sister Furong, is not famous across the country?

Who can write copy?

So something as trivial as copywriting doesn’t seem worth delving into.

Copywriters are spiritual messengers and creative geniuses. They only need a pen to shake the world.

I don’t think a copy itself is that great, but if you can do an ordinary thing extraordinary, that’s a great thing.

So, how can an ordinary operations staff become a genius copywriter?

Two points are very important, first is the concept, and second is the technique.

1. Concepts What are concepts?

Your attitude towards copywriting is your concept.

If you think you live with dignity, then you are a dignified person; if you think you are worthless, then you are a worthless person.

So how can an operator write good copy?

What values ??are needed?

I think at least the following 5 points are required.

1. Love love love If you don’t like writing, no one will like reading.

I believe everyone is familiar with this sentence. I think this sentence applies to everything in this society.

Similarly for a copywriter, if you have no interest in writing it, I believe that what you write will be tasteless.

How can we achieve love?

I think you need to realize the value of your work.

If a copy of your copy earns a client millions in revenue, then every piece of copy you write is worth tens of thousands.

If you write a classic copy one day, it will follow you for a lifetime. I believe this sense of accomplishment is no less than winning a gold medal in the Olympics.

Remember, every product update is an opportunity.

The copy you write could become a great advertisement.

Every word you write now will stay with you for the rest of your life.

Also remember that you cannot make any changes to this ad once it is printed.

You hope to feel proud when you read this ad again in the future.

In short, if you want to create great copy, it depends on how much love you put into it.

2. Effectiveness Effectiveness Effectiveness The truly valuable copywriting is effective copywriting, that is, copywriting that can bring sales.

If what you write doesn’t bring sales to your customers, then you’re not a valuable copywriter.

Effective copywriting must meet the following two requirements: 1. Know what you want to say.

2. If you know how to speak, people who listen to you will be willing to listen.

3. Interesting and interesting copywriting language is also culture.

Therefore, good copywriting not only needs to pay attention to practical results, but also needs to be valuable to society. No one likes to see junk ads.

Of course, spam ads are not valuable either.

A letter from an eighty-year-old man.

Said: It is difficult to satisfy my wife.

Any suggestions?

I wrote back: Find a tenant.

Three months later, he wrote again: The advice came into effect and his wife was pregnant.

How are the tenants?

I wrote back to ask.

Very good, he replied.

She is also pregnant.

This joke is also a good piece of copywriting.

If your copy makes people want to read it, then it must be interesting copy.

4. Innovation Innovation Innovation What is creativity?

That is, everything you do must be different from anything related in the past.

If you are a little more careful, you will find that each copywriting master summarizes the method differently, and there are even conflicts.

Because the real rule when it comes to advertising is that there are no rules.

What you need to do is not stick to the rules, learn all the rules first, and then forget them.

This is the value of creativity. If one day you find that you already have a complete and unbreakable methodology, congratulations, your professional growth career is over.

5. Action Action Action There is a famous saying in the Internet circle: Half of your advertising investment is wasted, but the problem is that you don’t know which half is wasted.

Now that social communication is prevalent, another saying has come out: half of the original effectiveness is wasted.

If you believe these words, then simply stop writing copywriting and advertising.

If you’ve seen all the masters and heard all the truths, but still haven’t written the copy well, the only thing you may need to do is: do it.

Regarding concepts, I would like to make one final conclusion: where your heart is, there is your wealth.