Go to the bookstore to buy a book for reference and recommend your book Cong Bin.
Or go
Go and see the Ji Lang pop music series.
Points for attention in pop poster design A complete hand-painted POP poster mainly includes main title, subtitle, text, illustrations, decorative patterns and other elements. The design of hand-painted POP posters needs composition, highlighting the key points of the posters, and decorating and beautifying them with appropriate small illustrations. The following are your recommended design considerations for pop posters.
1. Title text of hand-painted POP poster design
Title text is an important visual communication. If the headline text can't attract customers, customers will never read the explanatory text again, so the content of the headline should be explosive, or there must be an outline. Different from descriptive text, the title text does not need to be arranged too neatly, and it can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After the grid lines are drawn, write according to the basic strokes. Title text can be written in bright colors, or it can be changed like explanatory text.
There are many ways to modify the title text, such as adding shadows, adding boxes, adding cores, overlapping and so on. You can choose one or two, and don't make it too complicated. A clean picture will make people feel more comfortable.
2. The text of the hand-painted POP poster design.
① Description text of hand-painted POP poster design. When writing descriptive words, you can change the strokes of points into circles or add circular reflections; You can also exaggerate closed parts, such as "mouth", "sun" and "eye"; Or you can dip down. But when writing, the colors should be clear and the strokes should be clear. Don't change the color word by word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.
②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.
3. Hand-painted popular poster design illustrations
The illustration of hand-painted POP poster design needs attention: in general, the illustration in the poster layout should not exceed one third, and the illustration is a foil, so don't pretend to be the owner; Try to combine pictures and texts, not pictures and texts; Because there are not as many colors as crayons, some colors will be distorted if you draw them by hand. So it is suitable for drawing simple illustrations; If you are not sure about hand-painting, you can use other paper materials to cut and paste, and it is safer to cut it to the right size before pasting it.
4, hand-painted POP poster design also needs to pay attention to the use of markers.
After conceiving the POP poster, you need to use the marker skillfully. This is also the basic requirement for a beginner hand-painted POP poster designer. Markers are different from pens written by the public. First of all, you must master the writing strokes and scribble evenly before you can write various POP fonts. In one go, it is important to use broken pens as little as possible, because the messy fonts caused by uncomfortable strokes are the taboo of hand-painted POP. Font depends on strokes, and the main body of the whole hand-painted POP mostly lies in the expression of font, so the main body of hand-painted POP can only be reflected when the font is written. After mastering the marker, it is easy to draw small illustrations with POP. Some hand-painted POPs are not only for writing and drawing, but also for selecting paper and cutting and pasting. In short, the picture should not be chaotic, it should be as exquisite as computer printing, it should have a hand-painted feeling, and the layout effect should be concise and clear. Also, try not to use more than four colors in the whole POP font, otherwise it will be dazzling.
Want to teach yourself POP hand-painted posters or sign up for classes?
The learning method of POP has always been a difficult problem for beginners. Teacher Bobo is also tirelessly explaining to beginners and fans of different hand-painted POP posters. It is necessary to explain the topics of "self-taught examination" and "applying for classes" today.
Hand-painted POP is actually a job that looks simple and is difficult to operate. Many people think that they can write beautiful posters with their own tools, but the reality is often "the light is on-it's not." It often involves the writing of Chinese characters, the practice of copywriting, the layout, and of course it may involve a slightly more complicated illustration. Therefore, Shanghai Bobo hand-painted POP training believes that both self-study and class registration need to strengthen practice and compare more. This point is mentioned in teacher Bobo's article "How Beginners Teach themselves to Improve POP". Eye height is the premise of hand height. You can only do it with your eyes high. Of course, you have to practice hard. If you don't practice, it will become "the heart can't command the brain, the brain can't command the hand, and the hand can't command the pen." Therefore, the necessary exercise is the integration of "heart, brain, hand and pen".
Now back to our topic. Is hand-painted POP self-taught or enrolled in classes? We did a survey. Some netizens said "of course, it is a class", while others said "self-study". Perhaps this "of course" is a bit arbitrary, but it is really a good way to get started quickly.
Learn hand-painted POP posters in class: The advantages are hands-on teaching, quick entry, good learning atmosphere, quick promotion, and of course, some glistening money. Domestic training costs generally range from 400-2,000 yuan, which is suitable for people who are eager for success, apply what they have learned, have opened a shop, or apply for a job in a supermarket, engaged in art design, and enthusiasts with better economy. The disadvantage is that training institutions are not as popular as computer and English training, and the teaching quality of training institutions is quite different, so beginners need to make judgments.
Self-taught hand-painted POP posters: The advantage is low cost. Bobo hand-painted POP learning package specially prepared for enthusiasts only costs 100 yuan, and learning will not and will not waste too much money. Of course, if you have enough money, you can consider a more advanced package. If you are short of money, you can spend thirty or forty yuan to buy some markers to practice crazily, but books and special POP workbooks are indispensable. In addition, you must use something like "know you" when practicing. The disadvantage of self-taught POP is the lack of learning atmosphere. If it doesn't work, it's easy to give up and get hot. So I suggest you read more information about POP, read more important news about POP, think more about whether my POP can be painted better than his, add more QQ groups about POP, find more friends who like P, and give yourself more reasons to learn. Of course, remember to visit many websites such as Bobo Hand-painted, China Pop Art Network, Pop Design Alliance, China Art Alliance (Taoxiang Hand-painted) and Taishan Hand-painted. (Baidu "Bobo Hand-painted" you will learn more)
If you have the financial strength to apply for classes, you need POP urgently, but there is no local hand-painted POP training institution: in this case, you can choose hand-painted POP video teaching. You can learn through some free teaching videos of hand-painted POP in Baidu, which is more helpful than reading books, because books are dead. Ordinary hand-painted POP video teaching condenses the essence of POP teaching workers. At present, there are also paid POP video teaching courses in the industry. Like Jimmy's hand-painted popular videos, you can watch them online by paying the password. Shanghai Bobo Hand-painted has launched a supermarket POP teaching CD for mobile phones, home appliances, computer cities, supermarkets and other retail enterprises, and also provided follow-up online help services. Its advantage is that it is between self-taught examination and class registration, and of course this also includes fees. The article comes from supermarket art training experts, Lianhua Supermarket, Yongqi Beauty Chain, China Telecom, Xie Heng Communication and other strategic partners-"Shanghai Bobo Hand-painted POP Poster Training".
In short, it is best to choose the learning method that suits you. In addition, in the choice of pen materials, it is suggested that beginners and enthusiasts consider the beginner's suit of 100 yuan. If they open their own stores and have good economic conditions, it is recommended to consider Bobo's hand-painted 190 yuan, 248 yuan and 499 yuan POP suits. Of course, if you don't know the price of POP pens, you can also make them locally according to our preparation. It is recommended to choose the new Asahi POP marker, which is imported from Japan and the price is relatively high. Libai is of high quality, but there are many fakes and the price is expensive. A genuine 30mm pen costs nearly 50 yuan. (Heartache and toothache:)
If you are a beginner, if you think this article written by teacher Bobo is helpful to your study. If, if you want to give Mr. Bobo some encouragement, you can leave a few words, and we are very grateful! (hehe)
Finally, I wish the majority of P friends an early academic success! ! !
The above answers are provided by art training experts in Shanghai Bobo Supermarket. If you have any other questions, you can leave me a message.