What is grassroots culture?
Without sufficient development, blogs provide opportunities for media elites and potential media elites to play. As the media elite has entered the blog writing market, after full competition, the development of China's blogs must be completely opposite to the development of American blogs, and oppose professionalism and elitism. Therefore, the development of blogs in China must continue to be elite, rather than grass-roots like American ancestors.
Actually, there is no need to say anything more. Grassroots people who expect to bring traffic to their blogs through BSP's homepage may have to make themselves elites first. Look at the excellent blogs recommended by Sina. Yu Hua, Zhang Haidi, Pan Shiyi and Xu Xiaoping are all real elites. If you are lucky, maybe you can show your face on the "latest blog" in the lower left corner. Didn't you play with anger? Hey? 庖庖× car curtains? Gigi swing school? Sorry for the delay. Holding the southern sword? Hey? Blame the ashes with a sword? Hey? Hey? Forgive?
The subtitle of Dan Gill Mo's book Our Media is "Grassroots News of the People". I don't deny the influence of the elite. In fact, Sina is using their influence to attract grassroots people to open blogs on its website, which will be very effective. But the internet is bringing influence to those who had no influence before. As undersound said, the blogosphere is a long tail, and every blogger is a little bit on this tail. This is what The New York Times said, "Everyone is famous for 15 people" (everyone can be famous for 15 people. Through Hopesome). This 15 person may include your lover, friends and colleagues, and your influence on them may far exceed those elites. Andy told you that you should watch Super Girl. You may not watch it, but your girlfriend told you that you should watch Super Girl, and you did.
Back to the media control mentioned earlier, in fact, all control is the control of some people over others, and some elites deprive other elites of their right to speak. There are many things that Antie can't say in the newspaper, but only on his blog. However, I don't think the blogger An Tie is still an elite. It's just that his blog has slightly more readers than other blogs. He has millions of readers like The Reader, and this is not a play. Even the president of People's Daily, if he becomes a blogger, I'm afraid no one will regard him as an elite.
From the media point of view, the total number of readers of blogs is increasing rapidly. Although every blog is small, no matter how many readers there are, there will be the most loyal readers. The readers of the whole blogosphere are definitely a number that can compete with any media. This is the power of the long tail.
It is easy to control a few elites, but it is difficult to control millions of bloggers. China's blogosphere can't go to the road of elite media, because even a weak voice has aspirations and possibilities. The portal website takes elites as its signboard, aiming at attracting a large number of grassroots. Blog makes the grassroots no longer just set off the background of the elite. At least among 15 people, every blogger is the protagonist, whether they can be selected on BSP's homepage or not.
What is grassroots culture?
September 23(rd), 2005
I saw an article with the title: the power of grassroots! I don't understand! So Baidu took a look!
Safe. ! Everyone except me knows that there are many articles about grassroots culture, Jin Shen: the victory of grassroots culture, Lv Benfu: the power of grassroots is relatively strong, and Blog Network: the awakening of grassroots culture, Tianjin in grassroots culture.
Quite a lot. After reading these articles, you should almost understand! "Grassroots" means civilian, popular and so on. However, from various articles, the meaning of "grassroots" in practical application is far richer than the above explanation.
"Grassroots" is a literal translation from English grassroots. Some people think it has two meanings: first, it refers to the power relative to the government or decision makers; One refers to the disadvantaged groups corresponding to the mainstream, elite culture or elite class. The English-Chinese Dictionary edited by Lu Gusun lists grassroots as an entry, which is defined as: ① the masses and grassroots; (2) Rural areas; 3 foundation; Basic. If the terms and definitions are interchanged, that is, the word "grass root" in "grass root ×××" or "grass root××××" is replaced by these meanings, some of them can be replaced, while others cannot.
So "grassroots" means popularization, popularization and so on. . . However, from various articles, the meaning of "grassroots" in practical application is far richer than the above explanation.
Final conclusion: I am behind the times! Read less articles!
Entries are classified as: write as you like, and recommend reading.
1 comments Add your own comments.
1. A Niu blog | September 23, 2005 at 4: 2 pm1
[...] Until today, this kind of writing really got rid of heroism and became an individualism. In this Internet age, language and writing have promoted its lofty status. From previous blogs to current podcasts and even future wikis, everyone can have their own online newspaper, online radio or online TV. Just like Super Girl sings whenever she wants on TV, people can write whenever they want, talk whenever they want, and even perform online whenever they want. Internet has become the best place for grassroots people to show their individuality and express themselves. Even an ordinary girl like Sister Furong can become famous overnight as long as she dares to make public and express herself. The grassroots in the Internet age have shown unprecedented strength. […]
grass roots culture
Grassroots began in the United States in the19th century, when the United States was immersed in the gold rush. At that time, it was widely rumored that where the grass roots on the surface of the mountain soil grew luxuriantly, there was gold underground. Later, when the word "grassroots" was introduced into the field of sociology, "grassroots" was given the connotation of "grassroots people".
In recent cultural studies, many scholars have quoted the word "grassroots". Weeds have tenacious vitality because of their ordinary nature; Weeds are life created by sunlight, water and soil; Weeds seem loose, but they are endless; Weeds will never grow into towering trees, but they will live forever because they are rooted in the earth.
Weeds are endowed with human spirit, even with stubborn human weakness. Grassroots have strong cohesion, more vitality and independence. Wei culture, wharf culture and Xiaoyanglou culture in Tianjin all originate from the grassroots nature of Tianjin culture, which should be the most fundamental feature of Tianjin culture.
Grass-roots culture is relative to imperial culture and court culture. People born and raised in Sri Lanka have not been guided and regulated by mainstream consciousness, nor have they been processed and transformed by cultural elites. It is full of local flavor and rich life consensus. Grass-roots culture not only laid the life concept of Tianjin people, but also influenced the spiritual realm of several generations of Tianjin people.
Tianjin's roads expand along the river, not for vertical and horizontal standardization, but for convenience and smoothness. Such a road, like a street, twists and turns, regardless of east, west, north and south. Beijingers can't find the north when visiting Tianjin, and the grass-roots culture confuses the culture of the imperial city, and they are guilty and guilty.
Folk houses are also people-oriented, including standard quadrangles, luxury houses and small foreign buildings, as well as painting houses and "fence lights" Living conditions are by no means a sign of Tianjin people's identity. Rich and powerful people have "A Dou", there are strange people in the market, and they don't show off in residential areas. There is no fence in the yard, and residents from all directions are mixed together; Courtyard twists and turns, strangers visit, can get in, but can't get out; Outside every house, briquette stoves and trucks are parked to make a living. The car glass says "Li Ji Roasted Chicken" and "Mr. Liu Fried Meat", both of which are family famous brands.
Why Tianjin people live righteously stems from the grassroots complex, and integrity is the highest moral standard of Tianjin people. Tianjin Commercial Bank, based on honesty, didn't produce fake wine, didn't sell fake drugs, and didn't have any major cases of human trafficking until the illegal wind prevailed. No cheating people, no harm, no ill-gotten gains, and build a harmonious society.
Tianjin is one of the birthplaces of modern education in China. There are no scholar, Wen Yuan Pavilion, Wenshui Pavilion, Bailudong and Yuelu Academy. One of the reasons is the grassroots nature of Tianjin culture-education for the overwhelming majority of the people is naturally the most vital education.
Tianjin Art Garden shows the grassroots nature of culture, famous sayings of famous people in the field of traditional Chinese opera, Beijing learning opera, Tianjin singing red, and Shanghai being admitted to Yin Bao. The Forbidden City in Tibet, which flows in church meetings, is at best an appreciation. Only when Tianjin became popular, was recognized by the overwhelming majority of the people, and went through a process of grassroots, could there be artistic life. As the birthplace of Quyi, cross talk, drum, pendant, string-playing, storytelling and popular tune, Tianjin is a fertile ground for cultivating artists, and Tianjin people are close friends of artists. Subsequently, several modern operas matured in Tianjin, and even moved from Tianjin to the whole country-grassroots is their common success gene.
"Jing Youzi" and "Wei Zuizi" are China people's general definitions of Beijingers and Tianjin people, and they are also the cultural differences between the two cities, which fundamentally summarize the personality characteristics of Beijingers and Tianjin people. It is repugnant to say that Beijingers are "Beijing wanderers". Tianjin people proudly say that they are "defenders".
The eight major cuisines compete with each other, and Tianjin people who love to eat are naturally unwilling to be lonely and create their own food. Goubuli steamed stuffed bun, 18th Street twist, and ear-pierced fried cake. Aside from the characteristics of these three famous foods, the names of 18th Street, Erduoyan and Goubuli alone are full of intimacy.
The so-called grassroots cultural connotation, grassroots cultural packaging, and out-and-out grassroots culture, Tianjin deserves it. (Beijing time 0 1, 2005)