Regarding Zhoushan tourism, Putuo Mountain is undoubtedly the most familiar to everyone. Located in the southeast of Zhoushan Islands, it is one of the first batch of 44 national key scenic spots in China. Together with Wutai, Emei and Jiuhua, it is called the four famous Buddhist mountains in China, and the ancients praised it as the "Haitian Buddhist Country". It has successively won the titles of National Health Mountain, Safety Mountain, Wenming Mountain and 4A-level tourist attractions, and the scenic spots have passed the ISO 1400 1 environmental management system certification. Fosaiji, Fayu Temple and Huiji Temple are the three major temples on the mountain.
It is one thing to experience Buddhist culture in Putuo Mountain, and the natural scenery of mountains and seas is a kind of physical and mental washing. The scenic spots in the western heaven on Meicenling are famous ancient and famous trees and temples. The forests and bamboos are lush and sunny, and are dotted with many strange stones, such as heart stone, Pantuo stone, proverb stone, turtle stone and parrot stone. Standing on the top of the mountain, you can see the Putuo Mountain Airport and the sea-crossing bridge in the distance. It is refreshing. 1997 10, Nanhai Guanyin Buddha was built on Longwan Mountain in Putuo Mountain. The Buddha statue is 33 meters high and is the first Guanyin Buddha statue in China. You can't help but watch. Liang's "refusal to go to Kannonji" is the beginning of the formation of Guanyin Dojo culture in Zhoushan, which is of great value to travelers. It is said that the sea is inseparable from sand. The "Thousand Steps of Jinsha" in Putuo Mountain is also very famous in Zhoushan. It is located in Putuo Foshan, where tourists are woven and very interesting.
Zhujiajian Island Island, which is close to Mount Putuo, is famous for its sandstone natural landscape and is known as the "National Island Ecological Park". It consists of five scenic spots. Every year from July to 65438+ 10, an international sand sculpture festival is held here. The sand sculpture in Zhoushan is the earliest and most mature sand sculpture introduced from China. Even if you don't really know about sand sculpture, you can't see it. Shili Jinsha, where Zhujiajian Island sand sculpture is located, consists of five beaches: Nansha, Dongsha, Qiansha, Lisa and Qingsha. The headlands between the beaches embrace each other, which is also a good place for fishing. Nansha Beach has complete facilities, including jet skiing, surfing, windsurfing, beach volleyball and other activities. The most interesting and distinctive thing on Zhujiajian Island Island is the famous Wushitang. The two seawalls at the northern and southern foothills of the mountain are made of black and shiny pebbles, which are formed by leaning on the slope. The momentum is huge and spectacular. The pebbles are bright and lovely, as small as pearls and as big as goose eggs, comparable to the Rainflower Stone in Nanjing and the colorful stone in the Three Gorges of the Yangtze River. It is comfortable and leisurely for people to step on it. Some people have also analyzed the composition of stones and found that they contain high magnetic components, so walking black stones is also a way of healthy recuperation.
Zhoushan is rich in beach resources, the most concentrated of which is Shengsi. Shengsi Beach is the first beach to promote Jihu Lake. It is the largest natural bathing beach in Zhoushan Islands, with a total length of 2,200 meters, a width of more than 200 meters and an area of about 500,000 square meters. She is the perfect combination of oasis, beach and bay. The sand is fine and clean, the slope is flat, the sea water is clear and blue, the microwave ripples and the trees are shaded. She has the reputation of "Beidaihe in the South". The scenery of Ji Hu Lake Beach is different all year round, such as the mist in spring, the blue sea in summer, the spring tide in autumn and the sea waves in winter. Throughout the year, you can get a glimpse of the different charms of the sea. Key Lake Beach and Nanchangtu Beach form sister beach together. The two beaches are interdependent and each has its own advantages. Ji Hu Beach is an ideal bathing beach with blue water, pure sand and soft sand. The southern beach is long, surrounded by Songshan Mountain, cliffs, strange rocks, isolated islands and secluded bays, with blue waves and various landscapes integrated. With beautiful scenery and white waves, it is the best place for surfing, sailing, windsurfing, boating, sea bathing, beach bathing, camping and beach entertainment.
Maybe you have walked through countless beaches and are tired of seeing the scenery. Nothing, as long as you are in Zhoushan, you will have the freshest sea to play in. Besides beaches and rocks, do you know what a coast is? Let me tell you, this is the beach. Tested by Shanghai Institute of Life Sciences, China Academy of Sciences, the silt in Zhoushan Beach contains many vitamins, amino acids, minerals and trace elements beneficial to human body, which has the functions of health care, skin care and sterilization. On the beach, you can get close to nature infinitely, and you can hunt marine life one after another, which is endless fun. Not only that, there is also a mud-sliding theme park at the northwest end of Xiushan Island in Zhoushan, with thousands of acres of gentle beaches and provincial wetland nature reserves, which has unique regional resource advantages and beautiful natural scenery. There are sailboat mud sliding, barrel mud sliding, mud competition, modern mud slimming, mud climbing, mud bath, mud therapy, mud fishing and other projects, which are rich, interesting and exciting.
I'd like to recommend you a unique tourist attraction in Zhoushan. There are 1390 islands in Zhoushan Archipelago, but there are only 200 inhabited islands, which means that there are more than 1000 uninhabited islands scattered in Zhoushan sea area. Do you think there is anything more enjoyable in the world than giving you a speedboat to roam freely between islands, or kissing sea and the sky, or crossing the island jungle, or barbecuing with friends on isolated islands and reefs?
When you go to Zhoushan, if you have enough time, I suggest you experience the life of a fisherman and be a temporary fisherman. Fishermen's music activities are carried out all over Zhoushan. Specifically, there are activities such as fishing boats going out to sea, pulling nets to catch shrimps, pulling out bones and nets, fishing in the sea, harvesting mussels, catching crabs in crab cages, picking shells in the sea, exploring on a desert island, barbecuing on the beach, etc., so that you can get in touch with the sea at zero distance, enjoy the long-lost joy after harvest, and deeply feel the fishing culture of Zhoushan.
Since we talk about Zhoushan's fishery here, we can't help but mention Zhoushan's seafood. Zhoushan Fishing Ground is one of the four largest fishing grounds in the world, and shenjiamen Fishing Port ranks among the three largest public fishing ports in the world. The aquatic resources in the ocean are unique. The sea area is rich in resources and rich in fish, shrimp, shellfish and algae. There are 450 kinds of resources available for development, including 365 kinds of fish. It is the largest fishing ground and seafood production, processing and sales base in China, and is known as "Donghai Fish Warehouse" and "Huaxia Fishing Capital". Zhoushan's delicious food has a long history, which has influenced Shanghai cuisine in Shanghai, local cuisine in Ningbo and Cantonese cuisine. At the same time, eclectic, forming a unique seafood kung fu. The characteristics of Zhoushan seafood can prove its advantages from two aspects. First of all, the variety is complete. Almost all the seafood that can be seen in China can be found in Zhoushan, because Zhoushan fishing ground itself is a fishery deposit formed by the hedge of cold and warm currents. At the same time, some species are unique to Zhoushan, such as yellow croaker, grouper and giant fish. Second, the cooking technique is absolutely perfect. Eating seafood is nothing more than asking people at sea. Zhoushan seafood highlights two styles, the first is the original flavor, and the second is the flavor, while choking, salting, steaming, frying and frying have their own characteristics. You have several choices to eat authentic Zhoushan seafood. First of all, I recommend a seafood street in shenjiamen. Perhaps it is the only street in China with seafood as its theme. This is not an ordinary street. He is the vanguard of Zhoushan cuisine, and his reputation has long been well-known at home and abroad, which allows you to enjoy the marine culture and island customs while enjoying the food. Secondly, going to local residents' homes to taste farm seafood is unique and the most enthusiastic behavior mode for travel enthusiasts. Then there are some famous hotels in Zhoushan, where the elites of Zhoushan cuisine gather. The whole banquet and other seafood-themed dishes have international standards and are the most elegant seafood food art.
Analysis Report on Zhoushan Tourism Resources
Zhoushan is backed by Shanghai, Hangzhou, Ningbo and other large and medium-sized urban agglomerations and the vast hinterland of the Yangtze River Delta, facing the Pacific Ocean, with superior geographical advantages. It is located at the junction of China's north-south coastal route and the Yangtze River waterway, and it is the maritime gateway and channel for the Yangtze River basin and the Yangtze River Delta to open to the outside world. It has a fan-shaped radiation trend with emerging port cities in the Asia-Pacific region. It is not only a traditional domestic tourist city, but also a new port city.
The ocean is the basic market situation of Zhoushan, and the development of Zhoushan tourism should work hard on the word ocean to highlight the characteristics and advantages of Zhoushan island.
Specifically, we can start from three aspects.
First of all, it is a Buddhist country in Haiti. Zhoushan is known as the first Buddhist country and Putuo Mountain is the Guanyin Dojo. Compared with the other four famous Buddhist mountains, the advantage of Guanyin Dojo is that Guanyin's influence is undoubtedly greater than other bodhisattvas in terms of fame and China tradition. At the same time, Mount Putuo is different. It is a seamount with rich Buddhist culture and intoxicating sea and sky scenery.
Secondly, it is marine culture. This is a new tourism project in Zhoushan with the economic development. It can be said that Zhoushan, located at the intersection of north and south, has its own advantages. The outstanding characteristics of seascape tourism in South China are four distinct seasons and unique scenery in South China. In the north, it is very important to highlight the summer vacation. Zhoushan should also find its own position. It is not difficult to find that Zhoushan's advantage lies in its long coastline, and the most abundant marine resources such as beaches, reefs and beaches are unique.
Third, seafood. This area was once the biggest and most precious treasure forgotten by Zhoushan tourism. Zhoushan Fishing Ground is one of the four largest fishing grounds in the world, and shenjiamen Fishing Port ranks among the three largest public fishing ports in the world. The aquatic resources in the ocean are unique. The sea area is rich in resources and rich in fish, shrimp, shellfish and algae. There are 450 kinds of resources available for development, including 365 kinds of fish. It is the largest fishing ground and seafood production, processing and sales base in China, and is known as "Donghai Fish Warehouse" and "Huaxia Fishing Capital". Unfortunately, such a fishery resource is only used to create direct fishery economic value. Zhoushan's inherent food culture and Zhoushan's seafood cooking technology are time to get out of the boudoir. Speaking of Zhoushan cuisine, it has a long history. At the same time, it influenced Shanghai cuisine in Shanghai, local cuisine in Ningbo and Cantonese cuisine. At the same time, eclectic, forming a unique seafood kung fu. The characteristics of Zhoushan seafood can prove its advantages from two aspects. First of all, the variety is complete. Almost all the seafood that can be seen in China can be found in Zhoushan, because Zhoushan fishing ground itself is a fishery deposit formed by the hedge of cold and warm currents. At the same time, some species are unique to Zhoushan, such as yellow croaker, grouper and giant fish. Second, the cooking technique is absolutely perfect. Eating seafood is nothing more than asking people at sea. Zhoushan seafood highlights two styles, the first is the original flavor, and the second is the flavor, while choking, salting, steaming, frying and frying have their own characteristics.
Tourism resources are not a problem in the promotion of Zhoushan tourism, but the problem now lies in the promotion means and development methods. Putuo Mountain is the most distinctive banner of Zhoushan tourism, but we must not only make a fuss about Putuo Mountain. Haitian Buddhism should not only highlight Buddhism, but also support Haitian. In Haiti, archipelagic resources are valued. Zhoushan Archipelago has 65,438+0,390 islands, but only 200 islands are inhabited. Obviously, it is difficult to do everything for the development of other islands in the form of government. So there are only two ways to develop the wild island: 1. By adopting the island rental and sale system, the right to use uninhabited islands can be resold to individuals to a certain extent, and social forces can be gathered for development. This approach may also bring additional investment and affiliated investment from other related parties. Second, at the same time, it can also be developed in the form of wild island eco-tour, connecting the two islands with Zhoushan's water traffic to meet the curiosity needs of urban people. Zhoushan is rich in resources, and these uninhabited islands will be infinite opportunities for the development of Zhoushan's economic tourism.
Zhoushan beach should also be emphasized. The beach consists of two parts. First of all, Zhoushan's beach texture is absolutely superior throughout the country. It is precisely because of Zhoushan's excellent sand quality that the annual Zhujiajian Island Island Sand Sculpture Festival settled in Zhoushan. Zhoushan took the lead in introducing sand sculpture art from abroad, which made people appreciate another kind of beauty of sand. At the same time, sand sculpture is also a common plot knot in human childhood and a complex for building dreams. Therefore, sand sculpture can be used as a part of Zhoushan. In addition, the length of Zhoushan Beach is rare in China. Shengsi Archipelago, as the only national archipelagic scenic spot in China, is also famous for its Gold Coast in China. There are also beach plays that can't appear on the south coast. Let's explain what a mudflat is. The mudflat is a muddy coast with many marine life, such as crabs and mudskippers. Stepping on the beach and getting close to nature can also make people fully enjoy the fun of fishermen. Therefore, Zhoushan's sea must be rich and complete, so that people have no regrets and have the feeling of going to Zhoushan and a small sea in the world.
When it comes to fisherman's music, we have to mention its development. Many cities have developed fisherman's music, but they have not really formed their own brands yet. It can be said that there are still huge opportunities in this regard. Fisherman's music in Zhoushan is mainly concentrated in some islands in Putuo District, and the government can manage the whole fishing village by unified management of packaging and liberalization of operation. For example, Dongji Village in Zhujiajian Island Island is a well-known village in China, which can promote the image of Dongji brand on a large scale.
Packaging promotion of delicious food. Zhoushan's seafood has two major problems. First, the service environment of food is not enough, and there is a serious phenomenon of cheating customers in Zhoushan seafood. If this drawback is not removed, even if other aspects of publicity are done well, it is difficult to form a climate. Therefore, this work is not only within the scope of tourism management, but also a key point of Zhoushan municipal work. Second, obscurity, which is what we need to do now after the environment is improved. Because seafood has its distinctive personality, the first is the selection of materials. Zhoushan's seafood should highlight the incomparable varieties and fresh commodity advantages in offshore areas. Then there is the emphasis on the production technology, which includes authentic Zhoushan local famous dishes, elegant and unique seafood feast, and the pursuit of food culture. Here, we can describe the seafood stalls in shenjiamen Fishing Port in detail, highlight its cultural significance and carry out integrated publicity. Then, we can establish the status of Zhoushan cuisine from the brand. For example, Shanghai seafood and Ningbo local cuisine actually originated from Zhoushan cuisine, but they have formed their own brands and are long scrolls in China's food culture. Therefore, it is essential for us to establish our own overall brand.
Another point worthy of attention and utilization is Zhoushan's port advantage. In thinking, maybe we define the port as transportation. But in fact, from the perspective of tourism, this is also an excellent tourist landscape. Which port city in China is not a big tourist city now? So how to develop port tourism? On the one hand, it is port sightseeing. When Zhoushan Donghai Bridge is about to be completed, Zhoushan will realize the land connection with the mainland and become a transit hub for the Yangtze River Delta and even China to connect with the world by land and sea. The potential of various resources and advantages is immeasurable. Moreover, its port construction has reached an agreement with Ningbo Port to jointly build the largest port in China and even the world, so the whole Zhoushan Port will be magnificent, and the transit of logistics will inevitably bring about the flow of people, which is the opportunity for port tourism. Look at the landmark buildings of many coastal cities, such as the Bund in Shanghai and Victoria Harbour in Hong Kong. These are or used to be charming ports, especially from the air or from the top. It's really beautiful. On the other hand, Hong Kong-funded tourism can form a new shopping, business and tourism center and become a fashionable island shopping tour under the increasingly prosperous business.
At the same time, what needs to be pointed out is urban confidence. Now many cities are very humble, and they are developing, but the whole development plan is too peaceful and realistic, and sometimes it underestimates its development potential. Zhoushan should also be full of resources, creating the first seafood and the largest port. This is an ideological adjustment and a self-attitude. Anyone should be a man before doing anything, and a city should also have the establishment of urban people-oriented consciousness!
As the integrated propaganda of Zhoushan tourism, our intention is to highlight those areas that are very powerful but not well understood by the outside world. First of all, we should promote Zhoushan Beach as a whole, including Baibusha in Putuo Mountain, Qiansha Island in Zhujiajian Island Island and national scenic spots in Shengsi Islands, so as to create the image of China Gold Coast and take into account the overall tourism characteristics of Zhoushan. Next, we will make a special report on Zhoushan's gourmet tourism culture, highlight its advantages and establish a brand concept. Next, we will try to develop some new projects, such as Zhoushan fisherman's music, desert island exploration and amusement. In the later period of the series of reports, we will report the overall image of Zhoushan city and the overall situation of tourism in an all-round way, and strive to prop up the image of Zhoushan city with the most accurate positioning and the most appropriate means.