Recently, Lu Zhengyao, the former chairman of Ruixing, announced that he would start a new business. His entrepreneurial direction is mainly in the field of catering. It is understood that Lu Zhengyao is creating his own catering brand. The name is? Noodles diary? . Many people from the old China Department and Luckin Coffee, including Qian Zhiya, the former CEO of Ruixing, have joined the project. Lu Zhengyao's current strategy is to open 5 stores nationwide. In the future, he will attract other snack brands to make a food city, and eventually it will be an online APP. ?

In the past 2 years, Lu Zhengyao has participated in the establishment of famous brands in various fields. In this regard, he once said that since he started his business for 2 years, he has been in the front line of industry. He may be too radical and the company runs too fast, which leads to many problems, but he will never cheat investors. He founded Luckin Coffee before. Starting from the rapid expansion of low prices, the subsidy for burning money attracts users, and even you can drink a cup of world-class coffee for only three or five yuan. More than 2, stores have been opened in just over a year.

Now Lu Zhengyao has to make a decision to start a business again. This fully shows that he is a keen business hotspot. The food industry he chose this time is exactly what many investors are concerned about at present. Nevertheless, his previous establishment of Luckin Coffee has exhausted his credibility. It is still unknown whether it is successful to make a layout in the catering industry now.

But now it is an opportunity for Lu Zhengyao to start a business again. Although he was forced to leave his job because of the financial fraud. However, he is now an executive in several companies, including UCAR, UCAR (Xiamen) Information Technology Co., Ltd. and Beijing Baowo Automobile Co., Ltd. In other words, this time, Lu Zhengyao himself is still a part of the funds for preliminary layout. However, although he has a keen sense of business smell in previous times, he has seized the opportunity. After experiencing this financial turmoil at home, can you seize the opportunity to be born again in your own catering field?