The main emotional card: the audience is nostalgic and unwilling to say goodbye

Dream of Doraemon: Walk with Me is the last film in the Doraemon series, and it is also a work to commemorate the 8th birthday of Fujiko F. Buxiong, the father of Dream of Doraemon. The particularity of the film detonated emotional marketing. The official poster copy of the film "Farewell, Doraemon" has become a hot topic, with a topic reading volume of 49.477 million, and the topic points are highly compatible with the emotional export of the audience. According to the monitoring of EFMT film marketing think tank, words such as "companionship", "touching" and "tears" are the hot words of the film audience's high-frequency positive emotions, and the emotional elements of the film have won * * *, which has even driven a group of adult audiences to join the theater. How many viewers had to fight for Paul. Walker bid farewell to two brushes and three brushes, and "Speed 7" can't stop it? Sometimes sadness is also a positive force. Popular topics: full coverage of holiday marketing and entertainment hotspots

On April 23rd, World Book Day, the film combined a single product of Doraemon "Memory Bread" and emotional marketing, and produced a preview poster of "Memory Bread will digest, and reading will make you remember me", which was an official initiative to make a collection of festivals and single products before the release. On Mother's Day on May 1th, Nobita and his mother appeared naturally. Now, because of the file 61, most films choose to be released this weekend, and Doraemon: Walk with Me is undoubtedly fully prepared for this weekend. "528 Give Yourself a Children's Day" was initiated by Weibo, the official of Doraemon: Walk with Me, with a topic reading volume of 19 million, ranking first in the recently released movies. The topic calls on parents to spend Children's Day with their children. This weekend is bound to be the peak of film family viewing. In addition, Weibo, the official of the film, responded quickly to hot topics, such as "The Avenger's face is cute" and "Blue Fat Man", and forwarded topics such as "We", so he had a great time. There are many single items: the brand is busy with derivative products, and the audience can't stop drying

Doraemon's treasure chest is full of wonders. Some people count that Doraemon's props exceed 2,! Some people have also summarized 15 kinds of Doraemon high-tech inventions that have been realized, including Apple Watch, which is superior to "future watch", 3D printer equivalent to "universal manufacturing machine", GPS positioning technology similar to "whereabouts badge", and so on. Every one of them is an explosion, and it is also a way for propaganda points or brands to take advantage of the situation. There are different entry points for brand borrowing: tourism products take advantage of the "time machine", e-commerce App opens up the special shopping guide of "Doraemon", catering brands play "gourmet table cloth", and fast-moving brands attract fans to bask in Doraemon toys, which has won the attention of brands and brought heat to movies.

the resources accumulated by Doraemon brand over the years also broke out again. The audience of peripheral products such as dolls, models and bookmarks can't put it down, and many star bloggers follow suit. The cinema is more willing to actively cooperate, and has exposed its own good goods to attract audience consumption. Everything related to Doraemon, from a cup to a theme exhibition, has become an indispensable element in this nostalgia. According to the real-time statistics of CBO's box office in China, Doraemon: Walk with Me has exceeded 7 million on May 31st, and it is expected to exceed 2 million on the 4th. It is expected that the film will become the winner of the 6th grade, and the "blue fat man" craze will continue.