In recent years, some roadside roast duck restaurants have appeared in Nanjing. Most of these small shops have no decoration, and some even have no doors. They can bake and sell now by setting up an oven, and customers can clearly see the roast duck spinning in the oven. The slogans of these roast duck restaurants, "Half 9 yuan, One 18 yuan", also make people feel very cost-effective. The Yangzi Evening News reporter saw in a roast duck restaurant in Nanjing Yingbin Food Market that the business here was quite hot, and many customers stood in front of the door. The shopkeeper said, "Our price is one in 18 yuan and half in 8.5 yuan without head and neck. These ducks are different from the fresh ducks sold in the market, they are relatively thinner, and they can be roasted very tastefully. They can be eaten without dipping sauce, and they don't have the soup like Nanjing Roast Duck. " The owner also revealed that the variety of duck is a little duck, and the price is cheap because there is a unified supplier. At the IKEA Roast Duck Restaurant near Longjiang Community, the clerk told the reporter: "Ducks are taken directly from the headquarters, and the stores don't do it, so we don't know the source of the goods."

Recently, the prices of live ducks or chilled ducks on the market are all around 2 yuan/kg. Calculated by a duck weighing more than two kilos, the price per kilo of fresh Abby Mallard street roast duck is more than twice as expensive.

1. the raw materials are cheap; Why do you say that? The ducks used here are not directly sold in the market. Many people who have been to the vegetable market know that live ducks are generally sold in the market and are divided into two categories. One kind is commonly known as "vegetable duck", which costs more than 1 yuan a catty, with a net weight of three or four kilograms each. The price of the whole duck is about 5 yuan; The second category is commonly known as "Muscovy Duck". The price per catty ranges from 2 yuan to 3 yuan, and the retail price of a duck weighing three or four kilograms may be nearly 1 yuan. The ducks used in the roast duck restaurant are frozen white striped ducks, which are extremely cheap. Generally, they are sold in whole cases, and the price of a single duck is around 1 yuan. Many people may ask, why are they both ducks? Why is the price gap so big? Is it a dead duck or a sick duck? The growth cycle of white-striped ducks is usually about one month, while other kinds of ducks need one year or more. Therefore, the cost of white striped duck is extremely low, but it is also safe. Generally, it can only be sold after passing the inspection by the Food and Quarantine Bureau. Generally, there is no need to worry about safety issues, but it is not recommended to eat it for a long time, and it is ok to eat it occasionally.

2. storefront, with low labor cost; Often, the stores selling this kind of roast duck are all in alleys, and some of them have no stores, but only an oven, so the cost of rent is very low, and some of them are almost non-existent. Usually, the roast duck is directly put into the oven after being washed, and in the process, except occasionally brushing some oil, almost no one needs to participate, and the labor cost is also very low.

1; The cultivated fast-growing meat duck variety has high feed conversion rate and low breeding cost. Take cherry valley meat duck as an example; The feed conversion rate can reach 2.2; 1, while ordinary ducks are about 3; 1.。 At the age of 35 days, the weight can reach 2 or 5 kilograms. Ordinary ducks are about three months old. Second; These meat ducks are generally in the form of companies and farmers. Farmers provide artificial and farm land, and the company is responsible for ducklings, vaccines, feed and medicines, and is also responsible for technical guidance. Finally, the company acquires finished ducks. This can make full use of idle labor and land in rural areas and further reduce costs. Third; Scale farming produces scale benefits. Because of the large amount of farming and short growth cycle, farmers will be satisfied if each duck earns two yuan. Fourth; Large-scale farming can make full use of resources, and duck down alone can completely offset the labor and site costs in the whole farming process. Because of the mode of adding farmers to the company, the actual labor and site costs paid by the company to farmers per duck are less than two yuan. In addition, by-products such as duck gizzard, duck heart, duck liver and so on are also a lot of income in large-scale farming. Five; The cost of the sales link is also very low. Most people who sell for more than 1 yuan put an oven on the roadside or outside the store, which occupies little space. In addition, another by-product duck oil will be produced during the baking process. If you look closely, you will see that there is an oil-bearing tray at the bottom of the oven, and the next duck oil will be dripped.

I haven't calculated the price cost of a white striped duck in detail, but through the previous analysis, we also have a basic concept. The breeding cost and comprehensive utilization rate of these fast-growing meat ducks are not the same order of magnitude as those of ducks kept free for one year or two or three years, and there is no comparability. It's not surprising that one is more than ten yuan. Some people like cheap and fragrant roast duck, while others buy local chickens and ducks at a high price of more than 1 yuan. The multi-level demand in the market determines the diversification of business formats. "Frozen ducks have a short growth cycle, and the meat quality is naturally not as good as that of ducks that have been raised for a long time." According to industry insiders, under objective conditions, this kind of frozen duck can only be cured or roasted, and spices and sauces can be used to improve the taste. In fact, in developed countries such as Europe and America, there are many people who eat this kind of meat products.

what is a "crash duck"? Most of the feed eaten by the "crash duck" is mixed with hormones, and the ducks have to take hormone injections every three days, so the ducks cultivated in this way are afraid of natural light and water. And the quick-cooked duck, from birth to being sold for a month, has never been in the water, moved over the nest, and can grow to 2-3 kg in 4 days, and grow up to be the raw material of roast duck in the streets and lanes! However, some domestic scholars have pointed out that the idea of giving hormones to the fast-growing ducks is "spreading the wrong information". At present, the annual slaughter of meat ducks in China has exceeded 4 billion. According to the algorithm of taking a hormone injection every three days, tens of billions of needles are consumed every year, and the labor cost of injection may be much higher than the ducks themselves. Therefore, the reason of "crash duck" is not desirable!

the appearance of a new roast duck restaurant is bound to attract a sales trend. For delicious food, people always take a taste attitude. When a new store appears, people will ask their neighbors how it tastes and whether it is delicious. Once people say it's delicious, they will buy it and take this opportunity to taste it. Therefore, many businesses take advantage of people's herd mentality and lower their prices. There is a saying that small profits but quick turnover, stimulate consumption! Let people feel that buying a roast duck 18 yuan is very cheap, and they don't have to do it themselves. They just need to wait for the roast duck to be baked, packaged and paid. In fact, it is not cheap, compared with the ducks in the vegetable market.

The following is a netizen's self-report: Why is it so cheap to sell one roast duck in 18 yuan? The reason is simple, because the goods are cheap and the cost is low, so they are cheap. The cost of a two-catty, three-liang duck with white stripes is 1:5 yuan. With the addition of seasonings, the rent for water and electricity is about 3 yuan, and there is also a profit of five yuan when it is sold at 18 yuan. On average, selling 4 ducks a day also has a net income of 2 yuan, which is enough for our couple to spend a day cooking and eating by themselves in Yuzhou City. More than ten years ago, I came to sell roast duck, and I went to more than 2 counties and cities such as Pingdingshan, Tanghe, Lushan Nanyang, Xinxiang, Pinglu County, Shanxi Province, and settled in Yuzhou City.

At that time, there were only two roast duck restaurants at the bus station in Yuzhou, but there were no Beijing roast ducks at the farmers' market, only braised ducks. My roast duck restaurant didn't work at first, because people don't know much about roast duck. Do you know if it's delicious? After three months of knowing and tasting, the market was slowly opened. At most, 32o pieces were sold in one day, and 15,6 yuan was earned in one day, only once in ten years. The main customers were hotels and rural restaurants. Now my roast duck restaurant is the oldest barbecue restaurant in Yu. Now the roast duck is no good, people have eaten enough, the early adopter period has passed, and only restaurants can take guests to use it. It is not bad to sell 2 pieces a day on average.

Some people say that all the roast ducks are sick ducks, which is purely a rumor. Since I have been selling roast duck for more than ten years, I have to eat a roast duck for three or four days. I don't want to eat big meat and chicken. I feel panic when I don't eat it for a few days, and my throat is uncontrollable. However, the roast duck I produced is delicious and has a unique flavor. People like it. They treat my roast duck as a gift and sell it to Xuchang City when they visit relatives and friends. Now the people around have been eating for more than ten years. I have to eat more than 1 roast ducks a year myself. If it's like the legendary flock, can I eat sick ducks myself? Never believe rumors. My good health has something to do with eating roast duck. I am sixty-four years old, like a man in his fifties. I feel full of energy, which makes no difference to the feeling of forty years old. I hope everyone will eat roast duck boldly in the future, which is really healthy and beneficial to health. Don't treat yourself badly. Thank you!