At present, many restaurants have started the official account service of WeChat, even small restaurants do WeChat marketing, which not only saves the cost of making recipes, but also collects customers. New products and activities can be spread out in time. In the development of WeChat applet, merchants can be described as the Eight Immortals crossing the ocean to show their magical powers.

So, how do catering businesses customize and develop applet functions? Today, I will share with you the functions of some excellent catering applets:

1, remote ordering: online booking, where people browse related electronic dishes in micro-stations and order food online, which not only saves consumers a lot of time, but also facilitates the arrangement and management of restaurants.

2. Online ordering: You can present the information of catering businesses on the micro-website, such as the price of food, pictures, restaurant environment, etc. People can directly click browse to view all the contents, with pictures and texts, what you see is what you get, and the user experience has been improved as never before.

3. Reservation, navigation, question and answer: Set automatic answers to frequently asked questions, such as telephone number, location, availability of rooms, etc. When users ask related questions, they will immediately give answers, which is similar to an intelligent answering robot, which solves the huge investment of manpower and funds in customer service.

4. Effective communication: catering businesses can fully understand consumers' habits and behaviors through classified management of users' needs, gender and address. , dig deep into potential users, make business direction and marketing decisions, provide more accurate data sources, and have the functions of user aggregation and management.

5. Discount, store celebration, new product release of in-store activities: interactive marketing game. As long as the promotion and advertising information of catering businesses are set on WeChat, all WeChat fans who pay attention to the store can receive the promotion information of catering businesses at the first time, which will tempt fans to do nothing. If there are enough fans in the catering business, a promotional message can bring considerable benefits to the store. Interactive marketing, such as group purchase, coupon and turntable lottery, will promote the secondary consumption of members and drive new customers.

6. Lock in customers and gain profits: WeChat members can solve the cost of ordinary businesses without membership management system and business card printing, and can also turn customers into their own members and push relevant promotional information to customers. At present, most merchants do not have the service of exchanging points for consumption, and the function of exchanging points is very in line with the consumption psychology of consumption. When consumers spend money in a store, they will calculate points for customers, and customers are more inclined to come to your store in the next similar consumption. Wechat's consumption points and redemption functions are very safe and easy to operate.

The catering WeChat applet can also expand many rich functions, so I won't go into details here. The micro-marketing era of physical catering has arrived, and how to further develop it depends on how many customers the merchants have locked in during this period. In the future WeChat applet, businesses' shops and consumers have been transformed into macro. In the process from 1 km to macro, if you want to go first, you will arrive before others. Otherwise, you will be late.