A good article should have three elements, and a soft article should also have three core elements. They are product selling points, soft text themes and content materials.

the selling point of a product is the core selling point of your product promotion. The theme of soft text is to package this core selling point to attract users. Content material is the material that makes the theme of soft text concrete. Let's talk about them one by one:

First, tap the core selling points of implantable soft texts. Since the purpose of writing soft articles is to promote a product or brand, the selling point is very important. Generally speaking, what attracts users most is the "material" they are interested in; And the products we want to promote are usually not interesting and few people will be interested. If there is too much product information in the soft text, it will not only directly affect the user's reading experience, but also lead to poor communication effect. There will also be too much publicity information, so that users can't focus on the products and can't make a deep impression. Therefore, the space we can play in the selling points of our products is very limited. Therefore, we must make a "single breakthrough" and seize 1-2 selling points of the product for packaging. These selling points must be the most distinctive and impressive points of your product. The more unique and specific, the better.

second, the theme of the soft text. Soft theme is a channel connecting users and product information. When choosing a theme, you need to find the target group corresponding to the product first. Then understand what common "pain points" or "High points" such people have. Then choose a soft theme that can hit their "pain point" or "high" point at once. At this time, we should pay attention to the fact that the most difficult part in writing soft articles is how to make a natural transition to the introduction of products after writing the expected content in the article. Otherwise, it would be embarrassing to code a lot of words hard and finally find that they can't connect. When choosing a theme, we should consider whether the theme can be well packaged around the core selling points. It is best to write the cohesive part before writing the soft article, and then collect other materials.

third, the content material. After determining the selling point of the product and the theme of the soft text, you need to collect good content to enhance the reading pleasure of users and support your point of view with strong arguments. The theme of soft writing can be unconstrained, but when it comes to specific writing, it must be justified. Whether you want to suggest that everyone "be cruel to yourself" or advocate "only being kind to yourself is the most real". It is necessary to collect relevant materials around the theme to demonstrate. For example, writing a soft text for an earphone, the core selling point of this earphone is the "highest value in history" earphone. In order to reflect the selling point, the author wants to use the history of earphone shape development to package. In the soft article, the author first introduces the earliest headphones, which are bulky and ugly, and then through the continuous improvement of headphones from generation to generation, let readers see that the evolution trend of headphones is getting lighter and more beautiful. Finally, naturally put the earphone to be advertised at the end of the article, which is equivalent to telling readers that this earphone is the latest generation and the most beautiful generation in the evolution process.

Finally, some deep themes are displayed in pure words; General soft texts can improve the reading experience through illustrations. In short, after the three elements are achieved, the details should be as perfect as possible.