KFC KFC franchise details

KFC is an American chain restaurant brand. After entering the Chinese market, it established the China KFC Corporation to be responsible for the operation and management of the domestic market. and promotional publicity. Since 1991, it has adopted chain operation to expand the market. Now it has many chain stores across the country, and its influence and popularity are also obvious. As an American multinational restaurant chain, it is also among the best among the global fast food fried chicken chain companies. KFC Franchise Application Form

The founder of the brand is Colonel Harland Sanders. It has been 80 years since its establishment in 1939. The company is headquartered in Louisville, Kentucky. The main business items are fried chicken and other fast food. Its emergence provides people with convenient dining services and changes people's dining habits and life concepts. According to the development of the times and the changes in life pursuits, it constantly creates and improves to be consistent with the development of the times and changes in life pursuits. With the advancement of the times, especially the system of operation and management has been continuously improved.

KFC is now affiliated with Yum Brands. In order to achieve long-term development, it has also formulated a brand development strategy and formed an alliance with PepsiCo to strengthen its strength and enhance its brand value and market position. This kind of resource sharing and strong alliance can provide a better experience and create more value and revenue. PepsiCo's carbonated drinks are sold regularly every year, the turnover continues to increase, and it has successfully established itself. market and achieved huge scale and marketing network.

In recent years, the company has begun to change its development strategy, dividing the restaurant categories into high-price restaurants and affordable restaurants, thereby expanding the coverage of consumer groups, which is also the key to its rapid development in the market. Whether it is product research and development or brand marketing and promotion, a lot of money has been invested, and new business development models have also been used to achieve further success, especially the sales performance in the Chinese market has increased year by year.

KFC franchise advantages

1. The humanized smart selection method and various franchise store types can be chosen by franchisees. Currently, there are both high-priced restaurants and Affordable restaurants, accurate market positioning, and rapid increase in coverage of consumer groups. The size of the store and the location in the business district can also be based on your own actual conditions. Of course, the headquarters will also provide support and guidance to ensure the feasibility of the smart choice. After formulating a reasonable plan to control and cost, there will be no worries.

2. The brand itself is very well-known and can be said to be a model and benchmark for Western-style fast food. After enjoying the right to use the brand trademark, you can make full use of the brand's advantages and easily gain public recognition. and trust. Moreover, the chain system is also unified. At this time, the overall image, the clothing of the clerks, the tableware, tables, chairs and equipment used in the store are all the same, so that the brand can be better recognized and people will come to patronize one after another.

3. The headquarters has its own raw material supply chain, and has reached cooperative relationships with many companies and manufacturers. It directly provides these raw material equipment to franchisees, and provides preferential policies as well as free after-sales service. , so you don’t have to worry about normal operations being hampered by equipment failure or product quality issues. It has its own logistics and distribution team and is constantly improving its distribution system, making it easier for franchisees to worry and save money.

4. Over the years, KFC has formed its own operation system and management model, and has achieved success. Each franchise store will receive this operation and management standard manual and directly copy the store according to the successful cases. However, it is very convenient and fast, and you can easily achieve success by avoiding detours. In addition, the headquarters regularly places advertisements to provide publicity and promotion support. When the brand awareness continues to increase, the store can gain more benefits.

5. Creative breakthroughs in marketing can also play a huge role in promoting the development of franchise stores. Whether before opening or during holidays, marketing plans will be planned, especially after cooperation with some group buying platforms. , the discounts are even greater. Providing takeout and group buying, as well as dine-in services to enhance customers' dining experience, will make the store extremely popular and quickly occupy a place in the market. There is no doubt about its ability.

KFC franchise process

1. Cooperation consultation

Franchisees consult online customer service about cooperation matters and obtain relevant KFC franchise information.

2. On-site investigation

Visit the headquarters for inspection, project introduction, training base inspection, consultation and Q&A.

3. Qualification evaluation

Apply to fill in the "Franchise Application Form", and the headquarters will conduct a franchise qualification evaluation based on the relevant information submitted by the applicant.

4. Sign the contract

After the franchise qualification review, the two parties formally signed the franchise contract.

5. Select a location to build a store

Determine the site feasibility of the project based on the location information provided by KFC franchisees.

6. Store decoration

The design department provides decoration plans and guidance.

7. Personnel training

According to the opening plan, personnel will be selected and sent to the headquarters directly-operated store in advance to receive full store practical training.

8. Preparation for opening

①Determine the opening time.

②Determine the opening discount and promote it in advance. ③Determine the content and process of opening activities. ④ Conduct a trial operation to see the operation situation, and deal with any deficiencies in a timely manner.

9. Opening

The headquarters continues to pay attention to the operating conditions of KFC franchisees and provides business guidance and assistance.