520 is coming soon. Are you ready for the event marketing plan on 520? The following is the "Selected 520 Event Marketing Plan" compiled by me for your reference only. Welcome Everyone reads. Selected 520 event marketing plan (1)

1. General idea

520 is a popular online Valentine’s Day. Since modern people are paying more and more attention to romantic feelings, they feel that life needs rituals. In addition to the high-profile promotion and hype by businesses every year, 520 Valentine's Day has become one of the must-celebrate holidays for couples. This promotional plan mainly proposes two large-scale promotional activities closely following the "520" theme to coordinate with the promotional activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since xx is one of the main products of Valentine's Day, it is recommended that the mall's annual "xx Festival" for the xx market be launched on 520, to promote "festival" with "festival", and to use Valentine's Day The huge business opportunities will bring a good start to the Diamond Jewelry Festival.

2. Event time

May x - May x

3. Store layout

In order to match the 520 theme , it is recommended to erect a magpie bridge in the shared space of the shopping mall. According to the legend that you can hear the Cowherd and the Weaver Girl talking under the grapes, decorate the main entrance doorpost with green plastic grape vines to create a grape trellis effect, creating a rich Valentine's Day romance. atmosphere of.

IV. Event Planning

(1) XX Festival

1. Theme

A century-old store, a century-old relationship——xxx Festival

[Theme Explanation] The theme of this event is "Century-old Store; Century-old Good Cooperation", focusing on the xx market, with clear positioning, highlighting the most competitive brand reputation advantage of the xx store in xx mall Come out and attract your target consumers with integrity and blessings.

2. Event Planning

The XX Festival extends from August to the "Eleventh" Golden Week, which lasts for more than a month. During such a long period of time, there should be many promotional activities Hierarchical and staged. The 520 promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers’ attention to the Diamond Jewelry Festival activities and promoting further consumption.

The romance of XX Festival starts, and you can choose from seven dazzling gifts.

During the event period, if you purchase xx products in total and reach xx yuan, you can choose one of seven discounts.

xx yuan discount coupons for bedding; xx yuan discount coupons for suits; xx yuan discount coupons for shoes; xx yuan discount coupons for women’s clothing; x discount cards for clothing accessories; x discount cards for Chinese clothing; wedding dresses Photography x discount card.

3. Exhibition style creativity

Each brand launches several special promotion models for Valentine's Day, which can be expensive and high-priced, or specially designed for Valentine's Day, creatively using dried flowers. Displayed in combination with a transparent glass cover on the outside, the classic style stands out from the many styles that dazzle consumers. The matching of flowers creates a romantic and aesthetic effect, creating an irresistible temptation for consumers. The unique display method combined with appropriate lighting and background will surely attract consumers' attention and produce excellent promotional effects.

(2) Full event

1. Full theme event

(1) Event theme

Romantic 520, lucky 52 ——Value more than 100 yuan, 52 romantic gifts are available on a first-come, first-served basis

(2) Event planning

In-store merchants provide 52 products as gifts, available on Saturdays and Sundays* **The sharing space set up an activity area and produced a large KT board with the names and pictures of 52 gifts. As usual, all products were divided into department store clothing and gold electrical appliances. During the activity period, the cumulative consumption of consumers in a single category exceeded You can participate in the event with a certain amount and choose one of the 52 gifts. Those who meet the conditions first will have priority.

(3) Prizes

Each merchant in the store provides a physical gift with a price of not less than xx yuan. If the product price is generally higher, it can be offset by xx yuan. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.

　(4) Promotional material preparation

　①kt version design and production

　②Activity rules description water sign

　④Activity venue requirements Tables and chairs

2. Other promotions

(1) Buy a Valentine’s Day gift and get a crosstalk couple package - during the event, if you purchase a Valentine’s Day gift with a single ticket of xx yuan or more, you will get a free gift Crosstalk couple package.

(2) Romantic Magpie Bridge, conveying love - during the event, if you purchase a single ticket of designated categories of Valentine's Day gifts exceeding xx yuan, you can enjoy free EMS express delivery within China, conveying romantic affection to lovers separated by two places. . Selected 520 event marketing plan (2)

1. Event format and theme

The event is held in the hotel food court in the form of a meal-sharing system, highlighting the romantic and warm Valentine's Day atmosphere.

2. Specific arrangements for the event

1. Venue layout:

Arrange the hotel food court before May 10th (between tables and in the aisles) Put in green plants, put up hotel POP flags, and configure lighting);

2. Advertising:

The public relations and marketing department will start on May 1st before May 10th 10 promotional posters were produced and posted at Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyang River Road, hotel gates, front halls, and pedestrian streets.

3. Other matters regarding Valentine’s Day activities:

a. Dining starts at 17:30.

b. The public relations and marketing department will order 200 roses before the afternoon of May 19th.

4. Marketing method:

Adopt on-site marketing method. Visitors can go directly to the bar to purchase tickets and dine, and each couple will be given a bouquet of roses.

3. Recipes

(x yuan/seven people)

Seven servings of borscht or corn cream soup

Butter meal Pack of seven portions

Seven portions of mandarin duck steak (steak in black pepper sauce/tomato sauce)

One serving of fruit platter

One serving of vegetable salad

1 serving each of red wine/coffee/black tea.

Note: Guests can also order other dishes (including Chinese food) of their own choice. Selected 520 event marketing plan (3)

1. Activity subject:

520, Internet Valentine’s Day

2. Event time:

3. Activity content:

Activity 1: My lover - I make the decision

Romantic 520, all kinds of affectionate styles, 40% off all clothing items, 20% off all fine leather shoes and travel shoes, 50% off all woolen sweaters, hot sales on Chinese Valentine's Day, sweet gifts, dress up your girl (he). (Except for express and special offers.)

Customers born on May 20th can receive a free Valentine's Day rose with their ID card.

Customers who spend more than x yuan will receive a sweet Valentine's card and a rose.

Flower ordering and flower delivery services.

During the event, the flower counter will accept customer orders and send flowers (in urban areas only) to convey the passionate love on your behalf.

During the event, any customer who needs gift packaging can present their shopping receipt to the main service desk on the first floor for free packaging.

Activity 2: Passionate Chinese Valentine's Day, romantic gift-chocolate

During the event, if the total of clothing products exceeds xx yuan on the same day (supermarkets do not discount single tickets for purchases of x yuan), you will receive exquisite chocolates. A box or a rose. (With your shopping receipt, go to the 1F main service desk to pick up the caries)

Activity 3: 520 is full of affection, and the tokens are sent to you deeply

1. Jewelry: pure gold x yuan/gram, Platinum PT950: x yuan/gram. Silver jewelry has x discount on all items, jade counter has x discount on all items, xx good luck diamond jewelry has x discount on all items, xx brand gold has x yuan/gram, diamond jewelry has x discount.

2. Luxury watches:

During the event, all high-end watches will have xx discounts, and a Geya series women's watch (worth x yuan) will be given as a gift.

30% off on all cartoon watches and headwear.

3. Cosmetics: xx 10% off for all products (except for special offers). 15% off the entire xx sunscreen series, 20% off the entire xx series, x discount on the entire xx series.

4. A run-up to the start of the new school year, a chapter on family affection for students...

A run-up to the start of the new school year, carefully prepared for students in the new century: x discounts on all bags, cultural and sports supplies, and daily life There are a lot of discounts on supplies...

5. Happy Chinese Valentine's Day, supermarket special price rush

Bulk peanut oil xx yuan/barrel, half-price bread, chewing gum, gold basket, etc. x discounts on cooked food items, x types of products on pasta day, x discounts, and eggs are on sale at special prices from time to time!