it's a simple question. why are you so complicated? . . China people understand junk food because it is very different from our country's eating habits. . . Hamburger fries are too greasy. . . People in China think that eating more of this food will lead to a lack of nutrition. . . And easy to get fat. . . So it is called junk food. . . . . . .

there are actually several reasons why so many people go to eat. .

1. Eating in a restaurant (too expensive)

2. Eating in a dim sum shop (too dirty)

3. Help yourself with what hot pot to eat (impossible if there are few people)

4. Eating a box lunch (too humiliating)

There are many others, so many people think that eating KFC will be taken for granted. . . . (Convenient and affordable) According to the statistical results of the Survey of Fast Food Enterprises in China in 29 organized by the Fast Food Professional Committee of China Cuisine Association, the list of the top 5 fast food enterprises in China in 29 was officially released.

according to the survey, in 29, the business income of the top 5 fast food companies in China reached 59.88 billion yuan, accounting for 3.3% of the total retail sales of accommodation and catering industry in China, with a total of 12,932 stores.

The qualifications of the selected enterprises are all based on the operating income index in 29, and the relevant information of the surveyed enterprises is also summarized. Based on this, the statistics are analyzed by quantitative and qualitative methods, which is conducive to the in-depth study of the development trend of China's fast food industry.

Under the background of financial crisis, the rapid development and strong ability to resist risks

The survey shows that the top ten of the top 5 companies have an operating income of 47.19 billion yuan, accounting for 78.8% of the total business of the top 5 companies; Among the top 5 companies, 58% have an operating income of more than 3 million yuan; 32% of them are over 5 million yuan < P > The annual operating income of 5 companies has reached over 1 million yuan. Among them, 46 companies' operating income exceeded 28, 23 companies' growth rate exceeded the growth rate of the national accommodation and catering industry (16.8%), and 11 companies' growth rate exceeded 3%.

overall, the revenue of the top 5 fast food enterprises in China in 29 was higher than that in 28. This proves that the fast food industry with the characteristics of people's livelihood has great room for development, and the fast food enterprises in China can develop under the background of the financial crisis in 29, with strong overall ability to resist risks.

The number of stores has increased by half. Enterprises have breakfast business

According to the statistics, there are more than 3,2 stores with at least 22, of which 81.6% have more than 5 stores. Enterprises with more than 1 stores accounted for 53.1%; Enterprises with more than 3 stores accounted for 22.4%(11); Enterprises with more than 95 stores accounted for 8.3%, and 5% started breakfast business.

generally speaking, the top 5 enterprises are distributed in different regions of location, region and general region, and 63% of fast food enterprises have reached the level of regional operation. 96% have their own distribution centers. The scale of enterprise stores embodies the hard truth that sales are king and promotes the development of distribution centers.

9% of the top 5 fast food enterprises have achieved cross-provincial and cross-city chain development

According to statistics, there are 5 enterprises with stores in China; There are 4 enterprises with stores across provinces and cities; There are five enterprises with stores in a province or city. Headquartered in 12 in Beijing and 12 in Shanghai; 6 in Zhejiang; There are 4 in Shenzhen and 4 in Shandong. 27 (54%) have been established for more than 1 years, and 11 (22%) have been established for more than 15 years

Overall, in 29, 9% of the top 5 fast food enterprises in China achieved cross-provincial and cross-city chain development. Combined with the location layout of the opening plan of fast food enterprises in 21, the development of chain operation mostly radiates in the original area, which is also the choice to consolidate the foundation of chain operation.

76% of fast food enterprises are mainly engaged in chain operation.

There are four modes of chain operation: direct operation, franchise, mixing and trusteeship. According to statistics, there are 38 enterprises with more direct stores than franchise stores, and 76% of fast food enterprises are mainly designed with direct chain mode, which not only explains the correct understanding of chain mode, but also reflects the reasonable chain structure.

The per capita consumption of the top p>5 fast food enterprises is the mainstream in 4 yuan.

According to the statistics, there are 7 enterprises whose per capita consumption is below 1 yuan (inclusive); There are 2 enterprises with per capita consumption of ~ 2 yuan in 1 yuan, and 7 enterprises with per capita consumption above 2 yuan.

per capita consumption represents the consumption level. Judging from the overall per capita consumption, the per capita consumption quotas of the top 5 fast food enterprises are all within the scope of 4 yuan; In the gradient distribution of low-end, middle-end and high-end, middle-end consumption is the mainstream, which is of course related to the per capita income level of various places.

improving the education level of managers, professional and high-quality talents become the main force of management

According to statistics, the headquarters managers of 36 enterprises have a college degree or above, accounting for 5% of the headquarters managers. The education level of managers directly affects the management level and management level of fast food enterprises. Judging from the proportion of managers in the top 5 fast food chain enterprises in China in 29, high-quality managers have become the main force in the management of fast food enterprises, which shows that the development of fast food pays attention to talent cultivation.

format shaping and industry shaping 46% of enterprises have more than two brands

According to statistics, fast food shops not only have format shaping, store shaping and industry shaping, but also have regional and cross-regional brands. 46% have more than two brands.

format formation: there are 4 fast food shops, 7 group meals, 2 light meals and 1 breakfast project, which are the four formats recognized by the fast food industry.

industry formation, in the fast food store format mode, the number of enterprises taking the single product series business route and the multi-product series business route is equivalent.

fast food enterprises are still in a small and medium-sized state, and various types of economic nature coexist

In statistics, various types of economic nature coexist in the fast food industry, with limited liability companies as the main type (accounting for 7% of all types). This shows that fast food enterprises are still in a small and medium-sized state, and the funds of enterprises are mainly self-investment, accumulation and rolling.

From the above statistical analysis, it shows that the performance of western-style fast food continues to lead, the growth rate of Chinese fast food exceeds that of western-style fast food, and the chain expansion is still strong: the total turnover of fast food in first-class cities accounts for an amazing proportion. Undoubtedly, in 29, the fast food industry in China made great strides in becoming stronger and bigger. This is a blessing for our industry and the national economy and people's livelihood.

Attachment: Top 5 Fast Food in China in 29

1 Yum Brands China Division

2 McDonald's Limited

3 Tianjin Dingqiao Catering Service Consulting Co., Ltd. (Dicos)

4 Ajisen Holdings Limited

5 Kungfu Catering Management Limited

6 Hexing Catering Group

7 Tianjin Goubuli Fast Food Limited

. P>9 Jiangsu Daniang Dumpling Catering Co., Ltd.

1 Hebei Qianxihe Catering Co., Ltd.

11 Zhejiang Wufangzhai Industrial Co., Ltd.

12 Sourdis China

13 Yonghe Dawang Group

14 Jiangxi Zhongkuai Catering Development Co., Ltd.

15 Bengbu Baotianxia Catering Management Co., Ltd.

16 Country-based International Catering Chain Group Co., Ltd.

16 Laibibao Catering Co., Ltd.

18 Dalian Yahui Fast Food Co., Ltd.

19 Beijing Capital Airport Catering Development Co., Ltd.

2 Shanghai Shihao Catering Management Co., Ltd.

21 Ningbo Haishu Shunwangji Catering Management Co., Ltd.

22 Malan Lamian Noodles Fast Food Chain Co., Ltd.

23 Ningbo Haishu New Sifang Food Co., Ltd.

24 Beijing Xiabu Xiabu Catering Management Co., Ltd. Division

25 Shenzhen Jiawang Restaurant Chain Co., Ltd.

26 Shenzhen Pastry King Restaurant Chain Co., Ltd.

27 Changzhou Lihua Fast Food Co., Ltd.

28 Beijing Hometown Fast Food Co., Ltd.

29 Shanghai Qiding Catering Development Co., Ltd.

3 Shandong Jindeli Group Fast Food Chain Co., Ltd.

31 Ningbo Haoweidang Catering Co., Ltd.

32 Baosteel Development Co., Ltd. Company catering management branch

33 Qingdao Mocuomen Catering Culture Co., Ltd.

34 Guilin Group Development Company

35 Harbin Dongfang jiaozi Wang Chain Store Co., Ltd.

36 Urumqi Su's Enterprise Development Co., Ltd.

37 Shanghai Zhongyin Catering Management Co., Ltd.

38 Shanghai Xinya Cafe Dining Co., Ltd.

39 Wuhan Iron and Steel Group Fast Food and Beverage Company. Division

4 Yantai Lanbai Fast Food Co., Ltd.

41 Beijing Hehegu Catering Management Co., Ltd.

42 Zhejiang Laonianjiu Catering Co., Ltd.

43 Beijing Jiahe Yipin Enterprise Management Co., Ltd.

44 Shenzhen Jinguyuan Industrial Development Co., Ltd.

45 Beijing Jinfeng Catering Co., Ltd.

46 Beijing Jingri Catering Co., Ltd.

47 Lanzhou Jinding

48 Jiangnan Kitchen Catering Management Co., Ltd.

49 Hefei Feixi Old hen Catering Co., Ltd.

5 Shandong Guoqiaoyuan Catering Chain Co., Ltd. So it seems that China fast food still has a bright future.