With the popularization of the Internet, especially the mobile Internet, people's access to the Internet has been lowered. The emergence of self-media has given ordinary people a channel to express their opinions. It has also brought a new marketing channel to agricultural products. The specific steps are as follows: 1. Short

Video is a tool, and the carrier of empowerment is specialty agricultural products.

There are many ways to play short videos of agricultural specialty products, and there is not much technical content. Just capture the characteristics of the product itself, add the shooting location environment and personal explanation.

Remember, it is best to photograph agricultural products in the place where they grow, so that they are realistic and can show the growing environment.

2. The process of agricultural products from planting to production to post-processing can be IP-based in short video content.

For example, gourds, use short videos to record the growth process of gourds, as well as the processing, painting, etc. on gourds, which can be used as short video content IP materials.

Content is vertical.

Determine several general categories or a specific category of agricultural products you want to promote.

All video content and live broadcast content should focus on the theme as much as possible, and the content should not be complex and diverse to increase the verticality of fans.

3. Create spokespersons for agricultural products.

Use a unique person as the spokesperson for hometown agricultural products.

It is also a good way to improve your personal image, interact frequently, and cultivate fan loyalty.

Use short videos and live broadcasts, add stories of rural life, and stories of agricultural, sideline and local products, and use your own stories to bring people's love and expectations for agricultural products. You need stories to guide you, and you need to work hard on this.

4. Pay attention to the image of agricultural products.

This is important, produce is not only for eating, but also for playing with.

Make it a paradise for agricultural products, animate agricultural products, and give the characters of agricultural products emotional colors, so that people can easily accept, love, and like these agricultural products. These are also the materials of short videos.

Similarly, having more professionals in after-sales service, product development, etc. can establish a better brand image for consumers.

You can do online marketing and offline sales, or you can do both online sales and physical stores.

5. Integrate agricultural products with other industry fields and tie them with related festival activities.

Short video + live broadcast + agricultural products + festivals are a better way to promote.

The first agricultural product sales Internet celebrity review and promotion event recently held by the Guangdong Provincial Department of Agriculture is a government endorsement and a new measure to support Internet agriculture and serve agriculture, rural areas and farmers.

6. The cost for growers to obtain customers through live broadcast will become higher and higher, and the main targets for agricultural product sales are in cities.

Some people think that it should be obtained through live video broadcast by farmers in urban fresh food chain stores. Customers can learn about the production process through video in the fresh food store and ask questions. This also solves the problem of trust in the safety of agricultural products!

After all, the main battlefield for agricultural product consumption is in urban communities.

7. Nowadays, the IPization of short video content has received more and more attention.

People not only want to obtain beautiful visual enjoyment from short videos, but also obtain certain knowledge and skills from the content of short videos to satisfy their thirst for knowledge.

Therefore, the sales of agricultural products can be combined with short videos on skills such as food and life.

You can cooperate with Pincheng Ji, Chinese Food Channel, etc.

8. Shooting short videos and live broadcasts requires a lot of manpower and material resources, requires relatively high quality to do well, and requires accumulating a large number of fans in the early stage to drive sales of agricultural products.

Without fans, there will be no exposure and stickiness. No one will watch your live broadcasts and short videos. No one will know that you want to sell agricultural products, and agricultural products will not be sold.

If your abilities are limited, you can find a strong platform or internet celebrity to cooperate.

9. The choice of online sales platform is very important. There are various platforms, including e-commerce platforms, social platforms, self-media platforms, and short video platforms.

Which one is suitable for us must be analyzed carefully, look at more data, and consider it together based on our own funds, personnel capabilities, knowledge level, promotion expenses, etc. Don't be too comprehensive, just choose one or two, and concentrate on doing your best.

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10. Connect with poverty alleviation projects: Nowadays, e-commerce poverty alleviation is also an important project of targeted poverty alleviation. Many places even have their own unique operating methods. If your agricultural products happen to be in poverty-stricken counties, you can also choose to connect with some poverty alleviation projects to expand

Sales channels.

Short videos are very popular on major platforms now, and you can open small shops on these platforms.