At the beginning of the new year, along with the sound of gongs and drums, "Hi, Ouhai!" the 2022 Asian Games Auto Car Carnival officially kicked off at the Ouhai Asian Games Auto Park. The park opened at the same time, with an area of ??80,000 square meters and more than 60 car brands. It is the first super-large car-themed complex in Zhejiang to create a new car purchase model and experience. Leaders of the Wenzhou Municipal Commerce Bureau, heads of relevant departments in Ouhai District, representatives of the Wenzhou Automobile Circulation Industry Association and other guests attended the launch ceremony.

A new model for cars, the Asian Games Auto Park opens on New Year's Day

At 10 a.m. on January 1, "Hi, Ouhai!" the 2022 Asian Games Auto Car Carnival grandly opened in the Asian Games Auto Park. At the same time, Zhejiang Province’s first immersive automobile theme complex, the Asian Games Auto Park, also welcomed its opening. The park is located opposite the Citizen Square in Ouhai District (at the east end of Yuntian Building). It covers an area of ??80,000 square meters, with the third floor of the ground and sunken buildings and an indoor area of ??about 50,000 square meters.

In the future, the Asian Games Auto Park will take cars as the theme and use future intelligent series space scenarios. In addition to car display, sales and experience, it will further establish composite car management business, car after-market services, culture As well as an urban consumption + cultural tourism destination integrating special car-themed food, art exhibitions, fitness sports, leisure entertainment and popular science research, it has been built into an immersive car-themed space.

It is understood that more than 60 car brands have settled in the park. In terms of luxury brands, Maserati, Porsche, Mercedes-Benz, FAW-Volkswagen Audi, Volvo, Cadillac, Lincoln, MINI, Hongqi and Infiniti are all present. In terms of mid-range joint venture brands, popular brands such as Subaru, Lynk & Co, GAC Toyota, GAC Honda, FAW-Volkswagen, Mazda, SAIC-Volkswagen, Dongfeng Honda, FAW Toyota, Dongfeng Nissan, GAC Mitsubishi, etc. are also present. The independent models that have emerged in the past few years are even more popular, including Geely Automobile, Changan UNI, Changan Automobile, SAIC Roewe, Dongfeng Fengxing, Xingtu, SAIC MG, BYD, Changan Auchan, Haval Automobile, Weipai, Baojun, Jetta , Karry Automobile, SAIC Maxus and other mainstream brands are on display.

As a new business format in the market, the Asian Games Auto Park naturally requires new energy brands that are at the forefront of technology. There are new energy models from established car companies such as BAIC New Energy, Chery Automobile, GAC New Energy and BYD, including Weilai Automobile, Nezha Automobile, WM Motor, BAIC Jihu, Euler Automobile, Leapmotor, Many new car-making brands including Chery ICAR, Tianji Auto, Sihao, Hechuang Auto, Cyrus, R Auto, AIWAYS, Skyworth Auto, and AITO.

Automobile merchants and supermarkets follow the new sales model of the rise of new energy vehicles

According to statistical analysis released by the China Association of Automobile Manufacturers, from January to November 2021, the national new energy vehicle production and sales were respectively 3.023 million vehicles and 2.99 million vehicles were completed, an increase of 1.7 times year-on-year. In comparison, the year-on-year growth rate of Wenzhou's new energy vehicles is higher than the national growth rate.

The sales volume is equally astonishing. Tesla only has four models on sale, and the number of registered vehicles in Wenzhou has reached 5,077. Audi, which has more than 10 model series, has only insufficient number of registered vehicles in the same period. 8,000 units; Wuling Hongguang MINI EV has achieved 4,833 units with a single model, which is close to the total sales of many traditional fuel vehicle companies.

As sales continue to grow, new energy brands represented by new car-making forces have also brought about automobile supermarkets, which demonstrate a new offline automobile business model. Domestic mainstream new energy brands such as Te Sila, Weilai, Aian, Leapao, Jikrypton, Lantu, etc. have successively opened their own supermarkets in commercial complexes such as Vientiane City, 5050 Plaza, and Fortune Center.

It is understood that before the emergence of automobile supermarkets, consumers often needed to shuttle back and forth to major 4S stores to buy cars. Not only was the time cost high, but comparison shopping was not intuitive enough. Car dealerships allow consumers to look at, compare and buy cars in one place, just like going shopping.

At the same time, compared with the investment of tens or even hundreds of millions of yuan to establish a 4S store, supermarket stores can be said to be "packing light" for dealers. The cost of building a store has been reduced, and consumers have more room to bargain when buying cars.

In the future, more and more car stores will open in Wenzhou, and buying a car will no longer be a luxury.

Car booking, lottery draws, short videos, e-sports and other activities ignited the on-site carnival with huge rewards

It is also understood that during this carnival, the car park also launched A series of activities to give back to consumers.

It is understood that any car purchase order completed at the Asian Games Auto Park on New Year’s Day can enjoy an additional car purchase subsidy of up to 2,000 yuan provided by the mall (limited to registered car dealers in the park, please see the on-site event description for details). Subsidized brands include Mazda, Roewe, Audi, Cadillac, Buick, MG, Dongben, Leapmotor, Skyline, Dongfeng Fengxing, Changan UN, Changan Auchan, WM Motor, etc.

In addition, as long as consumers purchase a car at the Asian Games Auto Park between January 1st and January 31st, they can participate in the on-site lottery. The first prize is a three-year use right of GAC Toyota Ralink (***5 vehicles); The second prize is a 70-inch smart TV (***12 units); the third prize is a washing machine (***16 units); the fourth prize is an electric oven (25 units); the fifth prize is a customized trolley case (50 units). Until finished.

For the "Internet hipsters" who like to play short videos, the Asian Games Auto Park has launched the Ouya Short Video Challenge - "The city's most popular search for 'Million Year Salary' Wenzhou Automotive Anchor", the competition will determine 100 "Live Broadcasting Little Internet Celebrity Awards" will receive gifts worth 300 yuan; 10 "Live Broadcasting Elf Awards" will receive a bonus of 2,000 yuan; 1 "Anchor" grand prize will be awarded with the right to use QQ Ice Cream for free for three years; All winners will have the opportunity to participate in the live car sales event at the Asian Games Auto Park. If the sales performance is impressive, they are expected to receive an annual salary of over one million yuan.

In recent years, e-sports, an emerging sports event, has become increasingly popular and has been selected for the Asian Games. During the opening of the Asian Games Automobile, the mall presented a wonderful King of Glory competition to the younger generation of car buyers in China and Italy, with 12 professional teams competing on the spot to cheer for the opening of the Asian Games Auto Park.