Speaking of chicken racks in Shenyang, this kind of food simply makes countless people in Shenyang want to stop. Shenyang's 24-year history is not only rich in historical and cultural deposits, but also an interpretation of chicken racks. In Shenyang, as long as you want to invite friends out for a drink or for leisure, many people will order a chicken rack.
In Shenyang, there are many ways to make chicken racks. QQ Chicken Rack, Sauced Chicken Rack, Smoked Chicken Rack, Boiled Chicken Rack, Electric Roasted Chicken Rack, Iron Plate Chicken Rack, Spicy Fried Chicken Rack, There is nothing you can't think of, only what you haven't tasted. You can't stop doing everything. Regarding the chicken rack, many people have asked me before. They have asked, "Why do Shenyang people like to eat chicken racks?" Yes, and ask, "What kind of experience is it to eat Shenyang chicken rack?" Yes, there are also those who recommend Shenyang chicken rack shop.
So I won't introduce the chicken rack in Shenyang any more. Interested friends can refer to my previous questions and answers, or make a comprehensive introduction to the popular science of Du Niang. Here I am aiming at "Why can't Shenyang chicken racks spread all over the country?" Answer this question carefully.
First of all, I think there are many kinds of chicken racks in Shenyang, but they lack famous brands all over the country. Take Shaxian snacks and Zhou Heiya for example. Both of them are from other places in the south. But it is also popular in Shenyang. Why is this? The key reason is delicious and the price is close to the people. But the chicken rack in Shenyang is also delicious! So we have to look at some other reasons. Shaxian snacks and Zhou Heiya both have a unified brand, a national chain, which is uniform, retains its characteristics and is easy for people to remember.
What's more, is the chicken rack in Shenyang suitable for the tastes of foreigners? Take Sichuan cuisine, which is very popular in Shenyang. There are many Sichuan restaurants in Shenyang and there are no independent brands. Why is it so popular? Because the weather in Shenyang is cold, eating spicy food will warm you up. Moreover, the taste of spicy food is biased, which coincides with the eating habits of Shenyang people. On the other hand, if you want to go out of Shenyang and go to the whole country, you must suit the tastes of local people. Another example, stinky tofu. This kind of thing is also very popular in Shenyang, but the stinky tofu that Shenyang people eat is completely different from the authentic Anhui stinky tofu. Therefore, if the chicken rack in Shenyang wants to go out of the country, it must be properly changed in combination with the tastes of local people.
What's more, the chicken rack in Shenyang has no large-scale effect in other places. Take the Hangzhou steamed buns on the streets of Shenyang as an example. Although there is no unified brand, and every Hangzhou steamed bun shop is small or even inconspicuous, why is it popular in Shenyang? I feel that apart from the taste, there are so many steamed bun shops in Shenyang, and there are basically one or two near each community. This indiscriminate concept implantation makes it difficult for Shenyang people not to accept it. On the other hand, there are basically few shops in the south of Shenyang, and there is no scale effect.
Furthermore, there are similar foods in other places, which leads to the substitution of similar products. In the south, people call chicken racks "chicken shells". Although they are not as keen as Shenyang people, they still have similar food after all. If the chicken rack in Shenyang does not have unique characteristics, it will be difficult for foreigners to accept it.
the above is my answer, please comment!
I'll tell you why chicken racks are popular. I first ate chicken racks in the pulled noodles restaurant and pulled noodles with chicken soup. It should be about 89-9 years.
Why are you in the pulled noodles restaurant? Because the chicken stock is cooked for chicken noodle soup. Then tear the cooked chicken rack by hand, and the guests can eat it, killing two birds with one stone.
In the past, when the Northeast was restructured, many people were laid off. Huanggu District and Tiexi District were heavy industrial areas, and many workers were laid off with low incomes. So, I remember that the three kinds were 3.5 yuan. It was too long. I was about 9 years old.
Eating chicken rack now is a kind of love and a kind of memory. It is not a good food, and it is not a proper banquet. The beer on the street is ok, and it is too difficult to spread all over China. There are too many delicious foods in China!
The chicken rack "chicken ribs" is a pity that it is tasteless to eat. This was a wonderful definition of this ingredient by the ancients more than 1, years ago, and Yang Xiu in the Three Kingdoms lost its life.
Eating chicken racks was probably in the early 199s. It seems that restaurants near Bayi Park in Shenyang began to rise. The smoked chicken racks in Youjiayuan Hotel, the most popular restaurant, were extremely popular. Later, with the rise of hand-pulled noodles in Shenyang, chicken racks also entered the streets of Shenyang, and they flourished from then on, forming a characteristic of Shengjing that will last for thousands of years. Traveling all over the great rivers and mountains of the motherland, eating chicken racks like Shenyang is dazzling, persistent and rare. Why is it so popular in Shenyang, but rare in other areas (eating chicken racks)? Can't spread it.
It believes that the most fundamental reason is that the ingredients themselves are photographed. Even if there are 1, ways to eat and 1, flavors, the ingredients themselves are tasteless, which are all formed by the ever-changing cooking methods and seasonings. We can look at Shenyang's special products. Even if Shenyang has a long cultural history of 2,5 years or 5, years, what has been passed down? It's really nothing. It's rare to buy a few bags of young forest candy for friends from other places at the airport. It's the best real estate in Shenyang. Even if the chicken rack has Shenyang characteristics again, no one dares to make a vacuum-packed chicken rack with Shenyang characteristics for sale. If someone really gives away the Shenyang chicken rack without being scolded, you will eat the meat and leave the bones to me.
Therefore, people in Shenyang are not stupid, they don't have the habit of carrying a chicken rack thousands of miles away, and foreigners are not stupid. Nobody likes this shit.
if a commodity can become explosive sales, it must have its price advantage. A wholesale chicken rack is less than two yuan, which is suitable for specialized batch production and processing. Generally, it is about six yuan, with a profit margin and moderate price. In addition, Shenyang's economy and people's income are not improving, and it is also suitable for bragging and forcing people to drink a little wine. Therefore, only the fertile soil of this environment in Shenyang makes chicken racks popular and enduring here.
if you don't know whether it's right or not, consider it a drunken nonsense.
But I really feel that the chicken rack in Shenyang is really related to the economy, and the chicken rack culture has created the cultural characteristics of Shenyang people and the economic characteristics of chicken racks.
Shenyang, my big Shenyang, is about food: it has history, but not inheritance; Culture, no taste.
if we continue to chew down the chicken rack from generation to generation, then this generation is really finished.
When the chicken rack culture collapsed in Shenyang, Shenyang's economy took off.
Chicken racks are fun for Shenyang people. As the saying goes, "I'd rather give up my children than the chicken rack." An old brother took his children to the market to buy a chicken rack. He smelled the smell of the roast chicken rack from a distance and rushed there in three steps. I didn't remember until I got the chicken rack. What else was there? The child is behind.
It is said that people in Shenyang can eat jiaozi best, for guests, birthdays, weekends, family birthdays, holidays, going out of town, coming back from faraway places, getting together with good friends, and changing solar terms ... Anyway, we can eat jiaozi by borrowing something. Not anymore, we added a new item, not only eating jiaozi, but also eating chicken racks.
People in Shenyang eat the chicken rack in Shanghai style, frying, cooking, frying and stewing, mixing, roasting and steaming. As long as it is cooked, it is delicious. Not only do we like to eat, but also people over there like to eat. Well, we're going to Tomb-Sweeping Day soon. My sister-in-law said-
"My father loved to eat roast chicken racks and sauced chicken racks before his death. Go and sweep his grave this year, and take more with you. Don't let his old man lose his mouth there. "
If we understand this problem, it is very likely that the chicken rack in Shenyang will become a famous brand food in China.
I went to college in Shenyang from 25 to 29. At that time, our school had not moved to the new campus and was located in Tiexi. The school is surrounded by residential areas, and there are small restaurants and farmers' markets everywhere, which is very smoky.
We students seldom eat in the canteen, and all kinds of food around us are cheap and rich, which is enough for us to have three meals a day. Of course, the chicken rack is an indispensable food for Shenyang people, and it can be said that it can be seen everywhere.
at that time, I often bought chicken racks from two places to eat.
the first place is a stall selling chicken racks at the school gate every night. The boss is a man of thirty to forty years old, and he looks quite clean. He sells iron plate chicken racks, and when he is far away from the booth, he can smell the fragrance, especially the fragrance. I still think the best way to eat chicken rack is actually iron chicken rack.
My dinner is usually an iron chicken rack with two steamed buns and sometimes a can of snow beer. I still miss the taste of having a delicious dinner for very little money.
The second place is a Four Seasons noodle restaurant not far from the school. I often go there for lunch in summer. I want a bowl of shredded chicken noodles, a chicken rack and a glass of draft beer. This match is the best match to deal with the hot summer. When draft beer enters my stomach, I will feel very enjoyable.
come to think of it, it was more than ten years ago, and now even the old campus has been torn down, which is bound to change things. The best time in life may be college. I really miss the life at that time.
as for why chicken racks have not caught fire all over the country, I think the main reason is the difference in taste between the south and the north. Imagine boldly that if the chicken rack is made into a duck neck, it may catch fire. Who wants to start a business in Shenyang, it is better to study it, and maybe really make the chicken rack in Shenyang a national brand.
chicken ribs are a pity to throw away, and they are tasteless to eat. When did Shenyang people have feelings about chicken racks? To put it simply, Shenyang people lived very tired in those years, and a large number of laid-off and unemployed people had nothing to rely on. This chicken skeleton was simply the cheapest feast, and that's when feelings were formed. People in other parts of you don't have this experience, and you won't have this feeling.
firstly, because of the geographical location, many famous snacks in the northeast can't go out, but jiaozi is the only one that can be promoted. Visually, mala Tang is also very impressive, but there is still a gap in scale. In the final analysis, the geographical location of the Northeast determines the coverage area of consumers.
second, the taste. It is salty and slightly spicy. The north and the Yangtze River basin are ok, but the southeast coast is not suitable.
third, the management system. The businesses in Northeast China are traditional, and small shops, couples stalls and barbecue stalls are the most common. However, it is more difficult to say that he becomes a brand and does chain promotion. Need a team and model to the northeast regional culture and business genes, slightly inadequate. That is to say, you can do it yourself, but you are not sure to attract customers from all over the country to join us.
Think about it, Huang Chicken, Yang Guofu, Xi Tea, etc. all need to spend time on publicity and hype.
fourth, food culture. This is a matter of opinion. He drinks in the northeast and is used to eating chicken racks and stringing them together. Hubei and Hunan duck neck, stinky tofu. Sichuan rabbit head, duck head. Little seafood is eaten in Fujian, Guangdong. If you don't use it as a staple food, but as an auxiliary material, the chances of ordering are much smaller. It is also a fatal factor.
Shenyang chicken rack is famous, but its taste is not the best in Liaoning Province. Shenyang has a large population and has a "history", so the chicken rack sells very well as long as it is not bad. Not everything can be prepared for danger in times of peace. If it sells well, it is difficult to consider improving the taste. QQ chicken rack, which once made people in Liaoning Province "relaxed and happy", now has a lot of similar products and many tastes are better than the "original version". Life in Anshan, which is kilometers away, is more comfortable and the competition in the catering industry is more intense. The chicken rack used to be one of the most popular snacks there, but without the flow of people like Shenyang, the competition there is more intense. If it is not very delicious, there is almost no way to stand on it. Therefore, in this environment, many foods, including chicken racks, are advancing with the times. On the other hand, the taste of chicken racks in Shenyang has not changed much and it lacks a more powerful brand. It was once popular in other cities. QQ Chicken Rack doesn't mean to continue to develop, which also reflects the current mentality of many people in Northeast China who want to live more comfortably and are unwilling to meet greater challenges … If the mentality of practitioners is "no best, only better", it will be another scene
Eating chicken racks is killing time, and people in many places, especially those with developed economies, don't have time to eat. Moreover, eating this kind of food should be eaten with people who are familiar with it, without scruple, such as family, relatives and friends. Most of them are working friends and are not suitable.
Like traditional snacks in Beijing, they were enjoyed by the poor in the past. Now most people in China have entered a well-off society, and their diet has gradually changed. Ordinary people can often eat the food of wealthy families in the past. This is the revival of the country, the progress of society and the happiness of the people!
We are fortunate to be able to live in this era, which is the result of the bloody sacrifice of countless martyrs and the hard work of countless working people. We should thank them!