1. Xinxiang has a large population and a large flow of people. Feidong comes to meet the local market demand, so it is more popular.

2. Pang Donglai of Xinxiang has made innovations in the experience format. For example, clothing sales, although the sales volume is not very good, but the price is close to the people, so it has won the love of consumers.

3. Fat Donglai made an attempt to change from commodity management to business experience, such as opening a food court and a drink shop in a shopping mall, which provided a better shopping experience.

In a word, Fat Donglai in Xinxiang is more famous than Xuchang because it has made innovations and attempts in business model, user experience and marketing, and won the recognition and love of consumers.