Food is the first priority for the people." With the development of the economy and the continuous improvement of people's living standards, the catering industry has sprung up like mushrooms after a rain. Among them, the phenomenon of "everyone takes the lead for a year or two" has caused most

The reflection and reference of operators, for Dajutong Food City, there are currently an increasing number of similar and concurrently operated hotels in the market, and numerous direct and potential competitors make the competition in this industry extremely fierce. “Know yourself and know your enemy.

"Never be defeated", finding the entry point of competition, establishing a suitable market positioning, and fully shaping the corporate image have become the magic weapon for enterprises to win. Looking through the history of Nanning's food industry, from the various food factions that caused a lot of craze in the past, Sichuan cuisine, Cantonese cuisine

, as well as overseas food culture, Western food, Japanese food, Korean food, buffets, etc., have been successfully promoted in the Nanning food market. From these successful experiences, we can see that Nanning consumers are very interested in the trendy food culture.

And distinctive consumption forms are not rejected, but highly praised. This situation has greatly enhanced the space for our advertising planning work and investors' confidence in sales performance. From the perspective of current businesses, the Nanning food industry today.

Most of the Chinese merchants operate under the theme of a single food faction, and their scale and comprehensive advantages are not obvious. Among them, it is worth noting that these types of merchants are small in scale, have obvious advantages in management, style, and grade.

And the brand image is deeply rooted in the hearts of the people. Therefore, this content should be listed as a competitive point in this planning work. Dajutong Food City will build an aircraft carrier for Guangxi’s catering industry, and its main selling points will be scale advantages, geographical advantages, and comprehensive advantages.

Launch advertising and marketing work. Its opening will surely set off a boom in catering consumption in order to quickly occupy the Nanning catering industry market, increase the visibility of Dajutong Food City in the Nanning catering industry, win the trust and recognition of consumers, and achieve long-term business prosperity.

Purpose. To achieve this purpose, this plan is specially formulated for the reference of Dajutong Food City. 2. Market research The market research work of this planning project is divided into the following aspects: market background analysis, consumer psychology deconstruction, and news hype success.

Case analysis, market positioning, brand building and product route analysis 1. Market background analysis Nanning’s construction, real estate, automobile and other industries have shown promising developments this year. What makes investors in the catering industry even more excited is that SARS.

The adverse effects of the epidemic ended earlier than expected. Various food factions have gathered together, and the food industry is bound to rise again. The consumer market has the potential and space to heat up. From the analysis of the current operating conditions of several leaders in the food industry, consumers are optimistic about the situation.

The demand in the catering industry continues to increase, and it is foreseeable that there is still considerable room for profit in investing in the catering industry, which undoubtedly enhances investors' investment confidence - a more comprehensive and large-scale food city will provide Nanning with delicious food.

Injecting new vitality into the industry. 2. Deconstructing consumer psychology. Jialedi Brazilian BBQ, Green Garden Coffee, Little Sheep, Lao Sichuan and Daozhiyuan Japanese cuisine all meet the needs of Nanning consumers who seek benefits, freshness and enjoyment.

psychology, thereby achieving gratifying sales performance.

From these examples of successful market validation, the main business promotion strategies and operational ideas of this planning work can be clarified.

——Further satisfy the public's consumer psychology of seeking freshness, benefits, taste and fashion.

3.

The focus of news hype is on the food industry in Nanning. Brands that have achieved success through appropriate news hype include Sanpinwang, Wagonliu Hotpot City, and the recent Little Sheep, Sunshine Breakfast, etc. Investors gain business value from news hype.

There are countless examples.

——"Sensational effect" and "topic effect" have become important ways in the process of commercial promotion, and they are also an important guarantee for market recognition and sales performance.

4.

Market positioning, branding and product routes further analyze successful business planning cases in Nanning’s food industry.

It is not difficult for us to find that food projects with strong cultural connotations, strong humanistic colors and outstanding style characteristics are an effective way to achieve success.

Early successful examples include Louis

It has become the key content that needs to be learned and thought about in advertising planning.

——Establish cultural connotation, humanistic themes, and style characteristics.

5.

Summary 1 further analyze consumer psychology.

2. Establishment of news hype plan.

3 Organizational activity forms and specific implementation plans.

4. Brand image setting.

5 Target social effects.

6. Consumer group positioning.

7. Seek more attractive cultural connotations.

8. Establishment of enterprise CI.

9 Further explore the advantages and characteristics of Dajutong Food City.

10 What kind of characteristics, emotions and ideas are given to Dajutong.