First of all, I have to admit that "A Bite of China" shows the delicacies of the motherland in the form of a documentary very well. After all, I am also a foodie.

The second point is that "A Bite of China" is popular because of the following reasons.

I don't want to mention "Internet thinking" for the success of promotion techniques, but this film can indeed be described as such.

When the quality was superior to other competing products, that is, the era when "Tiangue 1" had just been broadcast, its marketing methods were relatively extensive and there were few traces of deliberate management.

The promotion before the release of the second part was very close to the method of Internet products, which benefited from an excellent reputation and a subject matter with great potential (good IP is very important!).

The direct benefit of this is that it brought several times the initial audience (traffic) to the film, and opened up new profit points (authorization) along the way, achieving multiple goals with one stone.

I think feelings are dispensable, right?

Of course, Chen Xiaoqing is not only willing to make a high-end explanatory documentary. It is indeed much more meaningful to add his own thoughts to it. However, aside from these, I think it can still be successful with the production level of "Bite of the Tongue". What most viewers see is just

A high-quality dynamic map for foodies.

In the second film, the feeling of home is even more important, perhaps because Director Chen wants to find a new breakthrough point in today's world of following the trend and becoming increasingly homogeneous.

This is a commercial film, and its positioning is very accurate.

The main purpose of making a film is to be watched by the majority of people, and the theme expression must be subject to the ratings.

The style of "Bite of the Tongue" follows the trend of documentaries in recent years - narrative. Everyone loves to listen to stories. The overall structure of "Bite of the Tongue" uses multiple unit stories to express the theme and connect them in series. In this way, everyone

Acceptance will be much higher.

The camera, sound and picture are also very close to the general audience. If you have ever watched a documentary with a lot of empty shots, you will know the very irritating feeling. If it is a "Tongue" with that style, I don't think it is.

It is very possible to have success today.

"The Tip of the Tongue" is also quite well-equipped in terms of audio and video, and the connection is relatively tight. It does not leave the audience too much emotional space during the interspersion, and uses narrative to grasp the rhythm of the film and the audience's emotions. This is the same as the fast-moving shot of a movie.

The film is smooth and fulfilling to watch, allowing the audience to be immersed in it.